Employer branding in the IT sector: How important is salary for high potentials?

The competition for the best specialists is tough - especially in ITIndustry. Job seekers must Choice separate the wheat from the chaff. On the other hand, there are the companies – their challenge: recruiting and retaining talented employees. That used to be the case salary as a decisive criterion, completely different values ​​count today.

The difficulty of finding IT professionals

IT professionals are in high demand these days. In the context of digitization, companies in all sectors need softwareDeveloper and data specialists. In addition, German ICT companies have created at least 2011 new jobs every year since 20.000 - a trend that is continuing and increasing the need for skilled workers.

According to the Bitkom industry association, there are currently around 51.000 vacancies for IT experts nationwide. This corresponds to an increase of almost 20 percent compared to the previous year. So it's no wonder that in Germany IT and Technology-oriented positions are among the most difficult to fill. It is therefore becoming increasingly difficult for companies to find suitable and talented people Candidates to win for himself. Not least because the demands of potential new employees have changed.

Digital change: new requirements of companies to applicants

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But what does that mean today – the best candidates? As a result of digitization, companies are demanding not only technical and social ones Expertise also a digital competence. It is not only in the IT department that employees need to be able to familiarize themselves with new systems and digital ones Solutions to deal with. Barely one Workplace comes today without Technology out of. Even in the commercial area, employees in an IT company use an average of eight to ten different computer programs a day.

Working environments and requirements change fast, so that everyone must be willing to learn and develop throughout their lives. Because only those who keep up with new developments can make a lasting contribution to the company's success and position themselves professionally accordingly. International companies with decentralized structures in particular need employees who work independently. You should get in networks feel good, even if the Executive may be based in another country and only be there occasionally.

This is what companies aspire to

On the other hand, digitization is also changing the requirements that Candidate put to companies. Modern trends such as cloud and mobile computing are breaking up established structures and enabling flexible workplace and working time models. This is exactly what employees expect from their employer. The sought-after young professionals, especially Generation Y, today's 18 to 35 year olds, are no longer just interested in a good salary.

According to the “Application Practice 2015” study by the Center of Human Resources Information Systems (CHRIS) at the Otto FriedrichUniversity 94,3 percent of job seekers in Bamberg want a good working atmosphere. Flexible working time models (85,9 percent), good career opportunities (84,5 percent), Further Training and knowledge sharing (83,7 percent) as well as a good one Work-Life-Balance (81,7 percent) are the decisive criteria that make an attractive employer. The salary is decisive for only half of the respondents.

Feel good at work is not a question of money

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Of course, employees want for their Performance be paid appropriately. But it is even more important to them that they feel comfortable in their workplace. This is also in the interest of Company, because satisfied employees are more motivated and perform better. Further training measures and development opportunities play a decisive role in this. It is HR's job to ensure that training is available for all levels of the workforce - not just them Executives-Career.

Today, further training does not necessarily have to take place in the form of a face-to-face event. E-learning is increasingly being used, as well as blended learning, depending on the topic, i.e. the combination of Online– and face-to-face training. The modern possibilities have the advantage that employees can learn when they have time and are not tied to fixed dates and places.

Conclusion: An attractive workplace culture is important

Attracting new employees and keeping qualified specialists in the company: In times of a shortage of skilled workers, these are challenging Tasks.

Whoever can offer an attractive workplace culture wins. The salary does not play so much. Decisive are a good work-life balance, flexible work-time models as well as good training and career opportunities.

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