The most popular employers internationally: Google & automotive industry top {Trend! study}

The evaluation of national surveys among students from twelve economies shows that Google remains the most attractive employer. The automobile manufacturers remain attractive worldwide. The financial sector is losing attractiveness.

Google for the eighth time leader

Universum's (WMAE) World's Most Attractive Employer Ranking shows that Google remains the world's most attractive employer. This applies to students of economics as well as prospective engineers and IT experts. The ranking is created separately for each of these two subject areas. For the eighth year in a row, Google is now at the top of the global universe ranking. Apple improves in junior economists by five positions compared to the previous year and now follows directly in second place. For students of engineering and computer science holds the Companys his third place.

The evaluation is based on the national survey results of over 260 students from Australia, Brazil, China, Germany, France, Great Britain, Canada, India, Italy, Japan, Russia and the USA. They provided information on their assessment of companies as employers, their career goals and other related topics Job and career.

Financial sector loses attractiveness

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The data shows that the automotive industry remains one of the most attractive in the world Industries. The situation in the financial sector, on the other hand, is a little less good: it is becoming less attractive worldwide. Among the young economists verlieren ten out of twelve banks in the ranking their positions compared to the previous year. On the other hand, no financial company can improve. Only Goldman Sachs and Morgan Stanley were able to retain their places among the young economists. In the prospective engineers and IT experts, Goldman Sachs was even able to move up eight places to 21st place.

What are these companies doing differently? Is it really the openness to digital and social media? At least Goldman Sachs suggests so. The company uses Snapchat, for example, to Recruiting-channel to universities too apply - and thus gains a pioneering advantage on this platform.

Technology companies also suffered losses - in the case of prospective engineers and IT experts. Hardware companies and electronics manufacturers have been particularly hard hit. Companies such as Nokia, HP and Philips in particular lost positions in the double-digit range this year. Most software companies, however, were able to hold their positions - with one exception: Oracle lost seven positions.

Ten companies from Germany in the world's top 50

Germany is second in the group of countries with the most companies in the top 50 rankings worldwide. It is thus directly behind the USA. With BMW Group (ranked 15), adidas group (ranked 19), Deutsche Bank (ranked 27), Daimler / Mercedes-Benz (ranked 36) and Volkswagen Group (ranked 40), five companies from Germany rank among the top five 50 most popular companies worldwide.

In the case of the upcoming engineers and IT experts, eight German companies were among the top 50: BMW Group (4), Siemens (8), Daimler / Mercedes-Benz (19), Volkswagen Group (20) Bosch (place 35), BASF (place 36), Bayer (place 43) and adidas (place 44).

Global trends and significant national differences

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In general, the results of the worldwide evaluation also show interesting global trends: For example, companies around the world are particularly attractive if they offer job security and Work-Life-Balance offer. It is interesting that meaningful work is becoming increasingly attractive. The majority of students understand this as a contribution to improving the Welt, a fulfilling and meaningful work as well as a Commitment, the life of People to improve.

However, companies are well advised to look at the numerous national differences in addition to such global averages. You would do well to keep your employer brandingStrategy to be based on a precise analysis and to align the activities accordingly. The respective country-specific target groups show significant differences, so experience has shown that an employer branding approach in the sense of 'one size fits all' does not work.

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