The 5 Best Books on Digital Communication: Correct Discussion in Social Media! {Reading tip}

The culture of conversation has intensified in recent years. The tone is clear got rougher. It is all the more difficult to react appropriately when you are unexpectedly exposed to a verbal attack.

So you fight against psychopaths and narcissists

that in the Economy fighting with hard drums is nothing new. What is new, however, is that this rough tone is becoming more and more widespread - even beyond the economy - and anyone who does not know how to defend themselves in this situation is mercilessly bludgeoned by their interlocutor.

The psychologist Marc-Stephan Daniel found a “dramatic deterioration in the culture of conversation”. “What used to be the exception,” he writes in his book “Tough Talk”, “namely pulling other people off the table has almost become the rule”. Daniel has therefore developed an overarching communication strategy with which one is armed for all eventualities.

Do not take the butter off the bread

With his book, Daniel wants that People help those who have hitherto engaged in the “combat communication” of their colleagues, superiors or customers were helplessly exposed. The key to Success consists of “professional dialogue management”.

Objective is to never lose the “control sovereignty over the conversation Hand admit". If you want to survive in a "fight" with your opponent, you not only have to recognize the rhetorical weapons your opponent is using against you, you also have to master these weapons.

Do not let yourself be pushed into the victim role

In numerous examples and discussion dialogues, Daniel explains how to stand up to tough, aggressive and unfair discussion and negotiation partners Respect can provide. For example, he analyzes a TV duel between the moderator Michel Friedmann and the AfDFounders Bernd Lucke, in which Lucke does not find the slightest antidote to Friedmann's aggressive actions.

A helpful book that does two things: On the one hand, it opens the Eyes, in order to recognize for yourself why you are repeatedly undermined by others in difficult conversation and negotiation situations. On the other hand, it shows which counter-strategies and tactics can be used to defend oneself against such "opponents" and to gain respect.

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What the digital revolution means for us and our lives

Contrary to the mostly different news, “Big Data” also has its good side. Michael Ehlers shows how much our way of life and our Everyday life to design has already changed and will change in the future. He doesn't ignore the risks, but he also shows how we can benefit from them.

“Welcome to data prison!” That says the rhetoric trainer and bestselling author Michael Ehlers. Of course it is one metaphor. With the “prison” Ehlers means one Welt, from which there is no escape. In this case, it's the world of Big Data, the world of bits and bytes, the world of 24/7 Big Brother digital surveillance.

The digital revolution is changing all areas of our lives

We are at the beginning of Big Data-Zage, says Ehlers, we are experiencing one Revolution, comparable in importance to our lives to the invention of the printing press in the mid-15th century and industrialization in the 18th century.

This "digital revolution", writes Ehlers, has completely changed our way of living, loving and shopping within a very short time and will continue to do so.

Big Data makes our lives more comfortable

Many of us are not comfortable with the idea that we leave our data, our preferences, our habits in the global big data database, making it transparent and predictable for interested wheelers, intelligence agencies and other institutions.

But this information revolution is not just a threat to ours Privacy, but also offers multiple benefits and makes our life more comfortable and pleasant. Background and Education, writes the computer scientist Patrick Schünemann in the foreword to Ehler's book, are the only effective tools for finding one's way in the rapidly growing digitization and for making informed decisions.

Make the data jail as comfortable as possible

And that's what Ehlers is about in his book. He gives us one light understandable and easy to read overview of the current development status of the "digital revolution" and takes a look at what is still to come.

His focus is clearly on the opportunities and positive effects on our lives. There is no escape from the “data prison”, but Ehlers would like to help us “make everyday prison life as pleasant as possible”.

Big Data and the digital transformation

Among other things, he goes into the “new way of shopping”, illuminates the innovative possibilities of finding a partner (“flirting in the loo”), outlines the changes in the way we do money, shows the possibilities how we can better protect our children or what opportunities big data offers for medium-sized businesses.

“Welcome to the data prison” by Michael Ehlers is an easy to read and understandable book for everyone who wants to get an overview of the current status and the further development of the “digital revolution” and its meaning for our lives.

About the author of the book

The Samwer brothers with their rocket empire in Germany are regarded as the most successful Internet entrepreneurs. Joël Kaczmarek, who has to know as the editor of the founding scene, has now written her first biography.

Joël Kaczmarek knows what he is writing about because he has been following the Samwers for years. He is in it himself Internet successful: Since May 2013 he has been the publisher of Gründerszene, which he helped to build up over four years as editor-in-chief and from which Vertical Media Verlag emerged, which he co-founded and which was taken over by Axel Springer Verlag in June 2014.

The true story behind Zalando, Edarling and Groupon

Your Internet company like Zalando (shoes and clothes), Groupon (vouchers), jamba (ringtones) or Edarling (partner exchange) knows almost everyone. About the makers behind the e-commerce giants is little known. But how did they do it?

Joel Kaczmarek answers this question with his remarkable book “The Godfathers of the Internet” from FBV-Verlag. Kaczmarek has written an unusually exciting biography about the three brothers Oliver, Alexander and Marc Samwer, at the same time a short outline of the rapid successes and shattered dreams on the new markets and a lesson on ingenious ones ideas-steal on the internet-Industry.

A “1” in copying good ideas, a “6” in social competence

The author starts from the beginning and does not say a word. He honors the three “Internet high-flyers” as “the most successful web entrepreneurs in Germany”, the more than “100 Companys in over 50 countries in around 15 years ”. To date, some of them are model students in their class.

On the other hand, he gives the brothers a devastating human testimony that exposes the Samwers as money-hungry string pullers for theirs Employees are only "calculation material for entrepreneurial success". Above all leaders Oliver will hardly care about the "6" for "social." Expertise” on his testimony, which identifies him as a ruthless choleric who “throws objects and makes seasoned managers cry Meeting to leave” and that “social conventions are practically completely absent”.

Cry with happiness - when you look at your account balance

Kaczmarek chronologically traces the success story of the Samwers. From the beginnings at Alando, when the three brothers were “idealistic and understood by their cheering way to motivate everyone” to the current challenges facing the joint venture company Rocket Internet (“empire on pump”).

Of course, the hussar ride with “Zalando” is also discussed in detail. However, the Samwer brothers, which are now worth billions, did not shine with the spirit of invention, but copied ideas (“Copycats”) or simply bought them. Kaczmarek brings numerous quotes from companions and also the Samwers themselves, whom he has laboriously researched and worked into the appropriate context.

Looking to the future

The author leaves open whether the journey of the three busy entrepreneurs will continue steeply upwards or come to an abrupt end: “In a structure in which they Regulate They could not dictate, but also contribute a large part of the added value verlieren. Despite all the superlatives, a big question mark remains over the long-term success of the Samwer.”

A gripping report about the founding spirit of the InternetStartups, about brilliant ideas and abysmal greed. Anyone who wants to know how e-commerce works will devour the exciting book about Zalando and Co. Only three people will not enjoy reading at all - the three Samwer brothers.

Address and bind customers via the Internet

Acquisition, and especially the so-called cold acquisition is for many simply pure horror. The better that there is the Internet, because good Internet acquisition can reach many potential prospects and customers. This book shows how to do it.

goal of a good Marketing-Strategy should be to achieve the greatest possible suction effect. In her “1×1 of Internet acquisition”, Margit Moravek shows how customers are acquired via the Internet. A good crash course that is particularly worthwhile for smaller companies and start-ups.

Tried and tested customer pull system

Marketing 2.0 is a tried and tested customerSystem. Pull is the opposite of push marketing. You make yourself attractive on the Internet and let customers approach you.” In her book “Das 1×1 der Internet-Akquisition”, author and advertising specialist Margit Moravek gives numerous good reasons that make the web the best platform for advertising and advertising customer retention . make

In contrast to cold acquisition, advertisements or brochures, here you have the chance of quick, direct and direct customer contact including snowball effect. Because those who deliver good, useful or original content are recommended, shared and “liked”.

Cheap and good on the web advertise

Margit Moravek calculates that internet marketing is unbeatably cheap: "Many readers will be able to make do with a marketing budget of € 99 per year." In order to keep this promise, the author provides a number of good tips on free software helpers or contact addresses that will provide you with valuable services in your campaigns.

eMail-Marketing, Faebook-You can provide fan pages and even cyber seminars for your customers (almost) for free! You only have to contribute the ideas. And convey that certain kick that your competitor doesn't have on offer. “Customers need to feel emotionally connected to you and your business feel. A positive feeling awakens a buying mood.” And creates the hoped-for suction effect.

From the eMailing to content marketing

In her guide Moravek spans the page from the landing page eMails and e-books, social media acquisition via Facebook, Xing, blogs and videos and search engine optimization up to webinars and the currently hyped content marketing (“expert content that offers the customer added value”).

On the basis of concrete examples, the author makes clear which rules apply to the different channels and how the right marketing mix can be set up. Internet acquisition is independent of the industry, the size of the company or the products and services offered. If the target group moves on the Internet, they also want to be picked up there. Moravek provides the guide.

“The 1X1 of Internet Acquisition” is a crash course in OnlineMarketing that makes it clear to small companies and start-ups in just around two hours which channels are promising for advertising. Good basic book!

Small words, great effect!

Influencing Convincing Manipulating” by Heinz Ryborz is a treasure trove of words, phrases and techniques with which we can influence others – and with which others try to influence us. Heinz Ryborz clearly shows how we can recognize and use these manipulations. So to speak, a 1 × 1 of linguistic influence.

The word "or" is cash Money value. And the word "because" is the "open sesame" for many situations. Good, then, to master such subtleties!

In his book “Influence, Convince, Manipulate”, trainer and psychologist Heinz Ryborz spreads a real cornucopia of such magic words and phrases. So that we can apply them ourselves. And so that we can see through them when others open them to our disadvantage.

The art of deciphering messages

Ryborz defoliates the language and its often unnoticed Effect at a gallop. In quick succession he presents the rhetorical tricks that fly around our ears day after day. be it on Workplace, at home or in the media.

His book is divided into thematic focuses, the nine factors of influence. He provides comprehensible examples for all of these focal points fast explain how which Technology acts.

What the espresso has to do with the schnapps

“Would you like an espresso or a schnapps”? With this “or” question, many waitresses lure their guests (for the benefit of their commission). Because if you don't offer the digestif at all or only one of the two alternatives, merchandise much less espresso or liquor. The supposed Alternatives distracts from the unwanted third alternative (“nothing at all”).

The word “because” is just as effective. Psychological studies have found that requests that follow “because” are given more often than if they are not answered with “because”. The highlight: This works, even if the justification initiated with “because” is completely meaningless.

A treasure trove for amateurs and professionals

Who in the topic "rhetoric” is somewhat versed, will already know one or the other of the idioms and techniques of persuasion and surprise. And will still come across a lot that has long since been forgotten. And because Ryborz the Methods always placed in an interesting and everyday context, even connoisseurs will see the light again and again.

We manipulate ourselves and others continually through our speeches and Appear. Heinz Ryborz shows how we can recognize and use this fact. A very clear advantage of the book is the large pool from which the author draws, making the book a treasure trove for both laypeople and professionals.”

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