{Replica} If online banners were like art print ads: advertising is so beautiful!

More imagination please, you advertising designers! These pictures show that advertisements can also be an aesthetic work of art. The catch: Are these print campaigns? When will finally come instead of nervously flashing banners Online-Banners that are a feast for the eyes?

Advertising is not nice?

In discussion to my Lecture in mid-October on the University Mittweida was one of the arguments against Advertisingthat it spoils a website - and therefore makes the visitor click away immediately.

But that is mainly due to the fact that advertising in Internet often everything is – just not beautiful.

Advertising as art

The books on the subject (advertising)

So I was quite excited when I found Logoloock these great ads. Andre Paetzel writes:

“Because if you want to develop beautiful print ads, you have to / should let pictures tell a story. Because if they don't do this, they won't captivate you, the target group, and they won't stay in your mind either. Because primary Objective It is natural for every advertisement that you perceive it on the one hand, but on the other hand it remains in your memory. "

Plenty of discussion material

Incidentally, Andre found the great ads on designyourway, where you can find a few other motifs in addition to two ads from the Monster job exchange. I have a small one here too selection together with suitable motifs, but it's definitely worth looking further.

And there is also much to be discussed: For example, whether the Harley advertisement is simply tasteless or whether such a picture could also be used to advertise nursing professions….

And an inspiration

Discounts for your success (advertising)!

Now my question: Why, in a time when online advertising is clearly on the advance, does not it look so appealing?

Monster.com

CNN

EDF

Harley Davidson

Ads from the 50s and 60s

The Canadian web designer Andrew Lindström went to great lengths to collect 50 advertisements from the 50s and 60s - and proves one thing: advertising from that time may sometimes seem a little old-fashioned today. But it is by no means unaesthetic. A few examples.

What struck me about the Andrew Lindström advertising collection: Some motives are politically incorrect by today's standards. And even the image of women that was transported in advertising at the time is no longer up to date today. Nevertheless, the collection is worth seeing. I'll give you a few impressions here.

With such a floor covering you can choose whether you get eye cancer or feel like you are in an aquarium:

This would be my personal horror idea

And I didn't quite understand what Woody Allen and the mussel have to do with vodka ...

Aesthetically but politically incorrect

And then there is the department that is aesthetically successful, but politically incorrect. At times when some men take place Women Owning sex dolls shouldn't really come as a surprise anymore - should it? Ikea enraged women's rights activists when it became known that the furniture store had retouched the women in the Saudi Arabian version of the catalogue. This is now sprouting strange flowers on the Internet: A blog shows how one Welt would look like replacing women in Ikea furniture.

A bride as a towel holder, mother Theresa as a grater?

Model as shelves

A stranger has retouched the women from various photos of celebrities or well-known works of art and replaced them with Ikea furniture. The comparisons he makes are funny to grotesque and sometimes unflattering and a little tasteless:

A bride as a pink towel holder. Yoko Ono as chest of drawers. Mother Therasa as a grater. Audry Hepburne as a fridge. Princess Kate as a lamp. Models on the catwalk as shelves. And God surrounded by cushions instead of female angels in Michelangelo's The Creation of Adam. He doesn't even stop at Anne Frank, who quickly becomes a folding chair.

A world where women are Ikea furniture?

If the background wasn't so sad, one could use it for a successful gurillaMarketing-SALE hold. But that's how it stays Lachen stuck in your throat - especially since you don't know the motives of the maker. And the question arises: What would a world without women look like? Without human closeness and emotions? At least not as hip and lifestyle as the Ikea catalog wants to convey.

“Those who want to be successful internationally prefer to show furniture rather than women”

Add to this the often-discussed question, to what extent Companys undemocratic Regulate want or need to bend in a country to get there Shops close. Greetings from the Google China discussion.

The reactions on the internet to IKEA's approach and the series of images were correspondingly ironic negative.

Christian Brandes, Founders from Spiegel Offline, now Schlecky Silberstein, gets to the heart of the matter:

“Meanwhile, the furniture store apologized, but we remember: who international successfully wants to be, if in doubt he prefers to show furniture than women.”

And Swedish EU minister Birgitta Ohlsson condemned the procedure on Twitter as “medieval”:

Ikea apologized immediately

Ikea, by the way, apologized. In a statement the company writes:"

We should have responded and understood that excluding women from the Saudi Arabian version of the catalog in Konflikt with the values ​​of the Ikea group ”.

But like I said, if that Money waves, the school flaps are big at first.

Extreme shock advertising is still harmless!

At the end of the day, Michael Prätorius from the Isarrunde made me aware of these advertisements via Twitter I aufmerksam, which are deliberately intended to shock their viewers. Compared to the IKEA campaign, I still found it aesthetic and tasteful.

Top books on the subject

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