{Appointment} Marketing, recruiting, crowdfunding - with executives from Deutsche Bahn & Nokia: My sessions at the Berlin Social Media Week

After weeks of preparation, the time has now come: From today to Friday, Berlin will be taking place at the same time as 12 other cities around the world Welt This year's Social Media Week took place: a week packed with information, sessions and discussions on various topics. As part of this event, I will give 2 workshops and moderate 3 panel discussions.

What is Social Media Week?

The events at Social Media Week cover a wide range of topics from politics and Society, Business, PR and Marketing to entertainment.

Together with the Institute for Communication I've designed a number of sessions on social media and I'll be actively present at five events this week. The majority of my events start today in the Business Hub, in the building of Immobilienscout 24, Andreasstraße 10.

Blogging for beginners

The week starts today from 15pm to 17pm with the “Blogging for Beginners” workshop, which is unfortunately already fully booked. The workshop explains the basics of blogging with WordPress. The following topics are covered:

Why is

The workshop explains the basics of blogging with WordPress. It also explains how for WordPress fast and free help can be found.

How do I choose the appropriate name for the blog? How do i write Article and pages? How do I moderate comments? And how do I choose a suitable WordPress design and build the blog in a user-friendly way? It also explains how to find help for WordPress quickly and free of charge. More information can be found here.

Which topics are covered?

• How do I choose the appropriate name for the blog?
• What are widgets and menus?
• How do I write articles and pages?
• How do I moderate comments?
• And how do I choose a suitable WordPress design and build the blog user-friendly?

And here are the slides for the workshop on “Blogging for Beginners”:

Online and social media marketing

Tomorrow my workshop will take place from 15.30 p.m. to 18.45 p.m. "Online– and social media marketing”, which is also already fully booked. Why is? The Internet offers thanks to search engine optimization and social media tools such as Twitter, Google+ or Facebook Excellent opportunities, almost free of charge a wide Audience to achieve.

What is it about?

And that's what it's about: Thanks to search engine optimization and social media tools such as Twitter, Google+ or Facebook excellent opportunities to reach a broad audience for free. But successful online marketing means, in addition to technical know-how, also to design headings and texts in a creative and exciting way and to offer the reader added value.

Because only in this way does the long-term structure of a community work. How do I write good texts? What are the special characteristics of online writing? What does search engine optimization really mean? And how do I link the various social media tools for efficient use?

What exactly is being treated?

But successful online marketing means, in addition to technical know-how, to create headlines and texts in a creative and exciting way and to offer the reader an added value. Because only in this way does the long-term structure of a community work. How do I write good texts? What are the special characteristics of online writing? What does search engine optimization really mean? And how do I link the various social media tools for efficient use?

And here are the slides for the workshop on “Online and Social Media Marketing”. It was aimed primarily at solo self-employed people and small people Companys. Here are the slides.

Recruiting and jobs in social media

On Thursday I will moderate two panels on topics related to the world of work and social media. First, from 12.30 to 13.30, we will discuss the question How Social Media Changed Recruitment.

With executives from Nokia and Deutsche Bahn

I invited exciting guests to the panel “How Social Media Changed Recruitment”: Robindro Ullah, Head of Personnel Marketing and Recruiting South at Deutsche Bahn, Alex Oberberg, Marketing Manager Social Media for Nokia in London, Michaela Esswein, Headhunter for IT/Media/E-Commerce at KEAL Consulting and Katharina Daniels, author and expert in organizational and personnel development.

Application strategies and change processes

For 60 minutes, with lively audience participation, we discuss the question of how social media is changing companies, how the optimal application strategies in Facebook, Twitter and Co. look at what Recruiter in social networks pay attention (keyword Candidate to Google!).

In addition, which conditions and culture of action in companies must prevail at all, so that the changes, which brings social media, at all by all can be supported and function, an aspect which in many enterprises, which likes to speak of Leitkulturen, rather neglected.

Insights instead of advertising messages

A good example that social media should be more for companies than just Facebook Robindro Ullah was there to be and flatly proclaiming again and again how great the company is.

Without going into too much detail, of course, he gave an open and honest look behind the scenes of his company and thus created an understanding of the needs and Problemsthat a large company struggles with on social media.

Positive feedback for committed brand ambassadors

For that he got a lot of positive feedback not only via Twitter Feedback:

[twitter srbanister / status / 251281605879025665]

I don't want any of that Advertising do for Deutsche Bahn – whoever gets the best of HR - Berufebilder.de® reads regularly, knows that I am also critical of this company from time to time.

If you are not in Google, do not you exist?

But Alex Oberberg has also said some interesting things, such as the question of what happens if you are not found on Google.

Alex says the phrase “If you are not in Google, you do not exist” is pretty blatant - he argued for a more relaxed approach to your own Googlebilety: “There are also people who are not so extroverted.” (Minute 39.15)

Transparency is the best marketing

Both examples show once again that committed Employees are still the best brand ambassadors for companies.

And that transparency and a relaxed approach to social media achieve the best marketing effect for companies. So, dear companies, instead of driving expensive campaigns, simply hire better employees invest.

How do companies use recruiting and social media

Because companies and recruiters are increasingly relying on Facebook, Twitter, Xing and blogs, on the one hand to actively search for qualified employees on the one hand, but also to get to know future employees better in advance than with a traditional one, on the other hand Application via Write to/Curriculum vitae it is possible.

At the same time, this also makes the communication behavior of companies more open and applicants have the opportunity to get in touch at an early stage I aufmerksam and to enter into dialogue with potential employers and employees of the company.

We worked out how much social media has changed classic recruiting, which current trends there are in social media recruiting, but also which change processes in a company act must, so that this open dialogue via social media can function at all.

Jobs in Social Media

From 15 p.m. to 16 p.m. we will discuss the subject of “What are the jobs in social media”:

New jobs and areas of work

In the past few years, diverse new job formats have emerged in and around social media and are evidence of increasing professionalism.

Some jobs have been created from scratch, others have developed from other professions and areas of work. What exactly do these jobs look like? To what extent do they offer an outlook on the labor market Future?

How does social media change the world of work?

The Digital Media Women, an association founded in Hamburg for Women in IT professions, have invited 5 people to present their everyday work: Melanie Gömmel, self-employed social media manager, Kati Krause, Country Manager Dailymotion Germany, Heiko Nehlsen, project manager for social media evaluation, media monitoring section, Anna Neumann, social media manager, DaWanda and Alex Oberberg, Global Marketing Manager, Social Media at Nokia.

The panel is aimed at everyone who is interested in the labor market in the field of social media, e.g. Young ProfessionalsPeople who are willing to make a change and who are generally interested in a changing professional environment.

Crowdfunding in music

On Friday, September 28.9th Finally, from 15 p.m. to 16 p.m., I will open the panel for ikosom “Crowdfunding for Music - Can musicians combine social media and money?” moderate. This is the only one of my event that does not take place in the business hub, but in local recreation Sternchen, Berolinastraße 7.

Make money with social media

Under my moderation, the topic “Crowdfunding for Music - Can musicians combine social media and money?” discussed: With the artists Rahel Kraska and Anne Haight, Maxi Kobold from Sellaband, Konrad Lauten from Inkubato and Tess Knuth from Gigmit.

The Idea This panel arose, among other things, from a blog post about the question of why artists no longer use social media for promotion and to generate advertising revenue.

Afraid of Social Media?

It's all about the question of why musicians Anxiety before social media, the use of which is an important part of every crowdfunding campaign and thus the Financing of their projects. Also present are Maxi Kobold from Sellaban, Konrad Lauten from Inkubato, Marcus Rüssel from Gigmit and the musicians Anne Haight and Rahel Kraska.

"Why are musicians afraid of social media? One of the cornerstones of any crowdfunding campaign is the use of social media to reach the audience. The experts will explain and show successful crowdfunding campaigns for musicians. ”

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