OPINION! Christoph Lang from Berlin Partner: "At the IT location Berlin in four years 21.224 new jobs!"

Christoph Lang from Berlin Partner GmbH tells in an interview how Companys At her Foundation and settlement in Berlin, how this funding is financed as a public-private partnership and why Berlin is the ideal IT location.

Christoph Lang is Head of Corporate Communications / PR at Berlin Partner GmbH, which has existed since July 2005 Society for economic development and location marketing of the state of Berlin.

Mr. Lang, what exactly does your company ?.

We support foreign investors with the settlement and accompany Berlin companies in Ask foreign trade, in securing and expanding locations. As a public-private partnership, we are supported by more than 160 private companies, operate business development and are commissioned by the Berlin Senate with capital city and location marketing

This sounds a bit spongy - do you have an example?

In cooperation with our partners, we develop, for example, communication campaigns, organize events and networks for Berlin. For example the capital city campaign "be Berlin ”, which was launched in March 2008: Objective Is that it positive To strengthen Berlin's image and to promote the city nationally and internationally - as a place to live, as a business location and as a travel destination for many tourists.

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So do you mainly work to attract more tourists to Berlin?

Also, but not only. The Berlin Senate and Berlin Economy want to raise awareness of Berlin as an industrial metropolis. That is why the capital campaign “be Berlin ”now in cooperation with leading Berlin industrial companies a new focus on the topic of industrial location Berlin. That was just recently decided on September 06.09.2010th, XNUMX.

Speaking of industrial location: Let us return to business promotion - do you have a few figures?

Yes, of course. In the years 2005 to 2009, 464 companies have moved into the German capital with the support of business development. They created a total of 21.224 new jobs and invested 1,663 billion euros.

How do you finance yourself?

Mostly through private companies: More than 160 Berlin partners support us in the framework of a public-private partnership - so far, in the future there will be more. Also around 20 scientific institutions as well as important associations and foundations support the work of our society. In Germany, a so far unique model of private-public partnership.

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What does this model look like?

55 percent of our shares are held by representatives of the private sector (Partner für Berlin Holding 45%, Chamber of Industry and Commerce 5%, HWK 5%, etc. 5%), the majority of our Supervisory Board consists of entrepreneurs. This Structure enables us to think entrepreneurially, to act flexibly on the market and to offer companies the support they need Commitment need in Berlin. Further information on the shareholders, supervisory board and management can be found at:

And what do you do to promote business?

As part of the company service that was founded on January 1, 2010, Berlin companies have access to the comprehensive advice and services provided by our company and other partners. Adviser in the 12 districts and at Berlin Partner support companies with all questions relating to their business activities, so that they can concentrate on the essentials: growth on location and economic Success.

What does such a consultation look like?

We offer, for example, location advice and help in the search for commercial real estate, answers to funding and financing questions, support in the placement and qualification of specialists, relief through official and approval management, contacts to partners, companies and organizations, information on Technology- and innovation transfer, foreign trade promotion to open up new markets abroad as well as support in securing the location.

This sounds a bit more abstract - is that more concrete?

We help companies, Eg finding a suitable location by looking for suitable objects in our real estate portal, organizing sightseeing to accompany the whole up to the conclusion of a purchase or lease contract. We find suitable funding and financing solutions for enterprises, check the fulfillment of promotion criteria and accompany entrepreneurs to finance and technology partners.

We also support companies in the search for suitable employees. Our offer ranges from the tender to the Organization from Assessment centers to the provision of qualification grants. For several years we have been supporting the http://www.BerlinWebWeek.de the perception and networking of the webbranch nationally and internationally.

After all, we organize joint trade fairs and hold company tours. We are also at your disposal for all questions concerning the European Union.

Business trips? How can you imagine that?

We have been with Berliner several times Startups traveled to Silicon Valley and promoted Berlin and gave Berlin startups the opportunity to make new contacts.

What are the startups?

I will name a few here as examples Boy Berlin companies that took part in web2.0: Aka-Aki, Chocri, Compuccino, Jovoto, Palabea, Sternwald, Mufin, Smeet.

Do you also offer financial support?

No, we are exclusively active in an advisory capacity. The Investment Bank Berlin IBB is responsible for start-up support. In addition, we generally refer to GRW funding….

Not everybody knows this technical jargon - what does GRW mean?

GRW means joint task “improvement of the regional economic structure”. There is good information, for example on the investment sum, on our website Business location center.

Is there any restrictions on the promotion of a company, for example a certain minimum size?

This is always different in individual cases and also quite complicated. But you can be right with the IBB funding finder fast Pre-select the appropriate funding and advice and then get specific information here:

Are there any industries that you particularly support?

These are our main sectors in which Berlin's economy is developing particularly dynamically: such as "Services", "Industry, Mobility and Clean Technologies", "Life Sciences” and “Media, ICT and Creative Industries”. In these promising sectors and growth areas are the Power of the business location.

How is the goal of your work?

The aim is to strengthen the strengths of the IT companies located hereIndustry and the excellent general conditions of the location potential customers and to provide investors at home and abroad.

So they also offer a special service for outsourced companies and investors?

That's right, we have different so-called service packages. With the Berlin Business Welcome Package, we offer the unique opportunity to test Berlin as a location on favorable terms. As part of the Berlin Business Financing Package, we can put together the right funding and financing solutions for you. Our Berlin Business Locating Package is aimed at foreign companies that are in Berlin for the first time or again invest want, with the aim of finding a suitable location in the capital region. In addition, the Berlin Business offers Recruiting Package the opportunity to support investors in their search for qualified specialists from the academic, commercial-technical and administrative fields.

Successful?

Despite the worst global recession since the global economic crisis, the number of successful settlement and expansion projects was still 77, which is around two-thirds of the previous year. However, the plans were clear smaller, so that 2.020 new jobs with a total investment of 139 million euros could be acquired for Berlin in the past year.

The photovoltaic manufacturer Evergreen Solar is bundling its forces and has a new Europa-ZEntrale opened. The Polish rail logistics company CTL is also coming to Berlin. In March 2009, the government of the Hong Kong Special Administrative Region opened an economic and trade agency, the Hong Kong Economic and Trade Office, for Central and Eastern Europe on the Spree. With the “Miami Ad School”, one of the most renowned advertising schools in the USA chose Berlin. With its move, Suhrkamp Verlag strengthens the publishing scene in the German capital. Together with the Berlin Senate, Berlin Partner supported the return of the “Bread and Butter” fashion fair. Another great success is the establishment of Berlin Fashion Week as an international fashion event twice a year.

Since the term Service Packages already strongly reminds of a world-famous operating system: In conclusion, you can briefly give a few facts and figures about the IT location Berlin.

Yes gladly:

• Knapp 5.000 companies with 50.000 employees
• Around 11,3 billion in sales annually
• Location of major international companies such as Siemens, IBM, Motorola, Texas Instruments, Oracle, eBay
• 20 of the 30 largest e-business companies with headquarters or branches in the capital region
• With 1,4 million DSL connections Europe's largest closed broadband network
• Greatest potential for specialists in IT and telecommunications in Germany
• Strong initiatives and networks: We make IT, BITKOM, VPRT, VATM
• Test market for new applications and services
• Largest digital communication network in Germany with over 200.000 km fiber optic cable
• 70 Internetprovider and 160 network operators
• Around 800 public wireless LAN access in Berlin alone
• IFA, German Multimedia Award, LinuxTag

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