Internal corporate communication: Guide – 2 X 5 definition principles

The Significance the internal one Communication in Companies increases continuously. A guide on how you can succeed.

Internal company communication: The importance of effective communication in the company

The Working world is currently undergoing major change, so the right communication is valuable in this regard Orientation ensures. Basically, modern work structures are becoming increasingly digital. In many companies it is already completely normal for teams to work together internationally and completely regardless of location. However, it is precisely these developments that pose major challenges for internal communication.

Effective internal company communication is of crucial importance Success of a business. It plays a central role in creating a positive corporate culture, promoting collaboration and Teamwork and strengthening employee loyalty. In this article we will take a closer look at the importance of internal company communication and present some best practices for successful communication within the company.

Internal corporate communication – a definition

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Internal company communication refers to the exchange of information, messages and messages within a company Organization. It includes communication between the different levels and departments of a company, including communication between managers and employees as well as between the employees themselves.

The main goal of internal company communication is to ensure that all employees have relevant information, company goals, Strategies, changes and decisions are informed. It serves to promote cooperation, that Commitment and promote employee productivity by providing a klare Communication and creates a common understanding. Internal communication channels can take various forms, including emails, intranet portals, employee magazines, Team-Meetings, training, digital platforms and social media. The Choice of the communication channel depends on the type of Information, the target group and the preferences of the employees.

Effective internal company communication is characterized by openness, transparency, clarity and consistency. It allows employees to express their opinions and ideas to share, Ask to pose and Feedback admit. She promotes one positive Corporate culture, strengthens employee engagement and contributes to the success of the company. Overall, internal company communication plays a crucial role in creating an informed, engaged and well-connected employee base that works together towards the company's goals and success.

Optimize internal company communication – This is how it works

What should not be neglected in this context is that the values ​​of employees are changing - especially those of the younger generation. It is extremely important for them to be able to identify with their employer. A clear corporate culture, transparency and Trust an extremely important role. In this context, too, an important tool is a well-founded internal communication strategy.

There is potential for optimization in almost every company when it comes to internal communication. Means of communication that were introduced a few years ago may no longer be up to date today. Of course, company structures and goals also change.

5 principles: Why is internal corporate communication so important?

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The following principles are therefore of great help in building good internal communication on a long-term strategy.

1. Analysis of the current and target status: In order to optimize internal communication, the first step must be to analyze the current situation. It is important to determine which areas are already functioning well, which areas continue to have problems, and which areas are particularly prone to errors. Once the strengths and weaknesses have been identified, the resources can then be used much more efficiently. Afterwards, of course, the target state must be defined. This shows how perfect internal communication could be designed in the company. Clear goals must be set and suitable tools selected to achieve them. It is important to include the workforce in the considerations.
2. Choose the right instruments: Today there is an extremely diverse selection of possible tools for internal communication. The question of which of these is most suitable can hardly be answered in general terms. There are certainly companies in which email communication works better, other companies get along much better with an employee app. Such special employee apps can also significantly promote efficient working methods and cohesion within the workforce. To choose the right app, it's worth it Comparison of employee app providers. The most important thing in this decision is which instruments the workforce really enjoys and uses regularly. Ease of use and high user-friendliness are also very important.
3. Rely on appealing formats: In the past, internal communication was primarily text-heavy. Nowadays, however, it often makes more sense to convert long texts into other formats, such as moving images. Image and video formats can attract significantly more attention, and they also convey important emotions. This in turn benefits employee loyalty. These formats can also be easily integrated into the employee apps already mentioned.
4. Demonstrate authenticity: But even the best strategy for internal communication and the most innovative tools will not lead to the desired success if the communication itself is not authentic and credible. It is essential that internal communication conveys clear attitudes as well as real values, trust and closeness. Only then are there one strong employee loyalty and a high level of identification possible.
5. Promote trust and collaboration through information sharing: Effective internal communication ensures that all employees are informed about important information, company goals, strategies and changes. This can avoid misunderstandings and ensure that all employees have the same level of knowledge. Open and transparent communication therefore creates trust and strengthens employees' loyalty to the company. When employees feel like their opinions and concerns are heard and respected, they are more likely to be motivated and engaged. This is also good for collaboration and teamwork, because good internal communication promotes collaboration and the exchange of ideas between employees. Through open dialogue, teams can work together more effectively and develop innovative solutions.

5 best practices for successful internal corporate communication

1. Clear communication goals: Define clear goals for your internal communication. Do you want to share information, motivate employees, or encourage collaboration? By clearly defining your goals, you can align your communication strategy accordingly.
2. Multi-channel communication: Use different communication channels to ensure that your messages reach all employees. Use email, intranet, internal newsletters, team meetings or digital platforms to share information and encourage dialogue.
3. Open and transparent communication: Create a culture of open communication where employees are encouraged to share their opinions and ideas. Keep employees regularly updated on company developments and give them the opportunity to ask questions and provide feedback.
4. Two-way communication: Successful internal communication involves not only sending information, but also listening. Encourage employees to share their thoughts and concerns and take time to respond to their questions and suggestions.
5. Managers as communication role models: Managers play an important role in promoting effective internal communication. They should act as role models by communicating openly, accepting feedback and encouraging dialogue with employees.

Conclusion: Efficient internal communication is an integral part of the company's success

Effective internal corporate communication significantly strengthens the success of a company. It promotes collaboration, strengthens employee loyalty and creates a positive corporate culture. It promotes employee engagement, improves collaboration and creates a positive corporate culture that leads to a sustainable one growth and success leads. By setting clear communication goals, using various communication channels and promoting open and transparent communication, companies can establish successful internal communication and thus support the success of the company.

Good internal communication enables employees to identify with the company's goals and values ​​and to actively work towards achieving them Set to contribute. It promotes collaboration, knowledge sharing and... Innovation within the company. In addition, it plays an important role in managing change and supporting employees during the change process.

Companies should invest in developing a strong internal communications strategy invest, which uses various communication channels and ensures that all employees are well informed. Open, transparent and consistent communication creates trust, strengthens employee loyalty and contributes to the long-term success of the company. Overall, effective internal corporate communication is therefore an essential part of a successful organization.

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