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By Sally Hogshead (More) • Last updated on October 28.11.2023, XNUMX • First published on 14.08.2019/XNUMX/XNUMX • So far 5856 readers, 2058 social media shares Likes & Reviews (5 / 5) • Read & write comments
Most of the Communication is not fascinating. She loses the battle against distraction, competition, and interchangeability. A star violinist, for example, had to experience that too.
But as you become more intriguing, rise above the din. Think of it as a pyramid. At the foot of the pyramid you do not stand out. They are not fascinating or valuable because you are like everyone else.
If your communication looks and sounds like everyone else's, you are at the base of the pyramid. You are forced to contend with the three threats (and in serious danger of becoming verlieren). You are stuck in the Welt of the "lowest common denominator".
Quality prevails, right? In order to make a career, you must increasingly deliver more of your optimal, characteristic added value. This is the top of the pyramid where you unique and become irreplaceable.
The top of the pyramid: your ideal value is thriving. This is your personal zone of geniality, with your special, individual personality benefits.
It's a lot nicer to be at the top of the pyramid, don't you think? It should be yours Objective be more valuable to other people and rise accordingly.
In summary, your goal is as follows: Find your optimal, characteristic added value so that you can create exactly this added value. But sometimes that is not so easy and what you can do in detail you will learn now.
Sometimes you get awareness , sometimes not. That depends not only on you, but on the situation at hand. In certain situations it is more likely that your Personality attention is paid, in others not.
In these situations you are much more likely to be perceived, heard and respected. However, if you do not recognize which situations suit your preferences, you will be underestimated or even ignored.
One of the most famous violinists of our time, Joshua Bell, played in an experiment in Washington DC. Unlike his other performances in the concert hall, which cost a thousand dollars per minute, he was paid only in pence for this performance.
Joshua Bell played in the subway station, anonymously and without a fuss. Only with his skill and the priceless violin did he draw attention to his music.
“Nobody knew about it,” says Gene Weingarten, journalist at the Washington Post, “but the violinist who stood in front of the bare wall in the subway passage is one of the most brilliant musicians of our time, the most difficult on his million-dollar Stradivarius Played pieces. ”
More than a thousand passers-by rushed past him during rush hour without even noticing him. Bell didn't get a standing ovation or the $45.000 he usually pays for this one Lecture would have received. Instead, he had earned $32,12, about 0,07 percent of his usual fee.
If one of the most acclaimed musicians of all time fails to grab attention in a distracted, competitive environment, how should you?
Nowadays, it is not enough to be the world's best if nobody notices you. To notify anything without notice will do nothing.
In the struggle against the competition, our natural talents and abilities are hopelessly lost, unless we find a way to fascinate our listeners.
The world doesn't need another violinist. She doesn't need another one either Candidate for the job. It's your job to show us why we should listen to you.
Fortunately, you already have the essential qualities you need to stand out and be heard. This is good because you will need each one.
They fight in a distracted and competitive world. What is your default value? Your optimal, characteristic value?
These three words are not new to you, but as Combination take a special one Significance at. Let's break down the meaning:
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Sally Hogshead is a writer and entrepreneur who attended Duke University and worked in various agencies before starting her own agency in 1998. Her internationally acclaimed book “Fascinate: Your 7 Triggers to Persuasion and Captivation” has been translated into over twelve languages. The science of fascination is based on Hogshead's decades of research with an initial 250.000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand members of top management. She is featured widely in national media, including the Today show on NBC and the New York Times. Hogshead was inducted into the Speaker Hall of Fame of the National Speakers Association in 2012. All texts by Sally Hogshead.
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