For a cooperation to not only do extra work, it needs a solid foundation. A shared vision of all those involved is a fundamental contribution to this. Should be based in the Team always the objective, the question of “what for?”

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Without a goal no answer to the “why”

Every collaboration needs Energy. But a lot of what takes up our time has little to do with what we actually want to achieve. This is how cooperations or cooperation in projects become fast for an additional or secondary task. Although the reason for cooperation seems promising, the normal one claims us Everyday life unchanged. Collaborations don't always go the way you initially imagined.

Everyone knows the situation: A job demands all your strength, but apparently nothing is moving forward; there are always interruptions; concentrating on the essentials does not work. Stress pure. The question quickly arises “Why am I actually doing this?” Of course “because”… “Because I have committed myself to do this work” or “Because we don't have enough customers have". That doesn't sound motivating. But it's the only thing that comes to mind when we do that Objective lost sight of or didn't define one at all. Justification is sought in the past.

1. Understand the “for what”

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Getting ahead quickly and achieving results - this desire is usually at the beginning of a collaboration. Accordingly, the first question is “What to do?” Possibly the consideration “how” certain things are to be tackled will follow. Next up is “Who does what?” This is important so that a liability arises. In order to make meaningful decisions, however, it is imperative that the person making the Tasks to perform, which understands “what for”.

2. First the “What for?” inspired

"For what?" The answer to that begins with the words, "To..." and that's what changes the Perspektive. It is forward facing. “What is the purpose of our actions? What do we want to achieve?" The “what”, meaning the tasks, can be formulated as precisely as you want. Only the “what for” inspires us. It always releases the energy that allows us to keep going - even when Problems Pop up.

3. “For what?” as a starting point

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Cooperations are not there, your own needs to satisfy, but those of everyone involved. So it's not enough to keep an eye on your own purpose, it has to be the common purpose. The same applies if we first want to win someone over to work with us. The correct starting point is always the question of “what for”. What's in it for me? - What do I get from that? Mostly in an unconscious way, this question occupies each of us and guides us Behavior.

4. “For what?” brings motivation

So that cooperation is not questioned prematurely, we need something that is easier to remember and more deeply anchored than agreements and words. One Motivation to stick with it, to master the challenges together and to walk the path together to the goal despite all adversities, a vision that is developed and visualized together. The common vision helps each individual - regardless of where they are at the moment - to orient themselves in the direction of mutual success and to make the decisions that contribute to the success of the cooperation.

5. From “what for” to vision

However, those who actually do the main part of the work must really be involved in finding a vision. Particularly sustained the vision works when the whole thought concept with an image, with a symbolic Idea, is connected. Images are perceived 60.000 times faster than text and are directly linked to our emotions. All the more so when we have developed and selected them ourselves. Our Brain works associatively. Pictures can be called up faster than words and trigger entire chains of memories. If we think of the jointly developed vision, the emotional process of development, the connecting goal and the larger context are immediately present again.

6. “For what?” represent creatively

A creative one Method comes from lean project management specialist Gary Lloyd: the movie poster. The cooperation partners start with the assumption that the cooperation project would be a film. What would the cinema poster look like? Movie posters are the ideal Combination An image, a core statement - usually the film title - and other important information, such as the actors involved and their roles.

7. The “What for?” to make visible

With such creative work show and forms everyone involved their personal view of the joint work. In this way, the values ​​that everyone sees in the cooperation become visible - and not just the material value. A joint poster will only come about if these perspectives are expressed and understood. The discussion promotes deeper understanding and brings up information that would not be articulated in a simple goal statement. As a side effect, you will also get to know and appreciate each other better

In answering the question “What for” lies the course for a clear course on long-term successful cooperation, on value-adding cooperation, on the new WIR.


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