OPINION! Professor Gerald Lembke, founder of the ADVZR consultancy platform: “Online coaching can be an inexpensive alternative to normal coaching”

In an interview, Gerald Lembke tells Professor for digital media, media management and consulting at the Dualen University Baden-Württemberg in Mannheim, as he did on the Idea Online-Coaching came and where he sees the advantages and limits of online coaching. Professor Dr. Gerald Lembke has been working as a Coach. In 2007 he founded the consulting platform ADVZR and was awarded the innovation prize in the consulting category for German medium-sized companies. ADVZR [?d'va?z?r] is the first consulting and coaching platform for targeted mediation between consultants/coaches and clients Companys, Non-profit organizations and the private sector. That Objective is to connect both parties in a targeted manner and to automatically offset the consulting services with one another.

Mr. Professor Lembke, how did you come up with the idea of ​​offering coaching online?

I have often found that it is primarily experienced people who benefit from coaching services Executives benefit. Employees, Boy Managers and people with technical responsibility, such as project managers, receive little support from their employers in this regard. you have to Things to Learn only the "trial and error" procedure. That's why I did the theoretical three years ago Concept the onlineConsulting, which also includes coaching.

So the online coaching is the cheap variant of normal coaching?

Cheap only in the sense that the coaching is actually cheaper. The client decides in dialogue with his coach when he is ready to pay. To a certain extent, pricing follows the web 2.0 hands-on principle. The client is therefore much more involved in pricing than he was previously Shop can be used to. The consultant can of course specify it strictly, the acceptance depends on the client. This means that we, as operators, largely stay out of pricing. We only provide a framework in the form of a maximum price. We can adjust this framework at any time.

And is there also a difference in the quality of advice?

No, I do not think so. All previous consultants were selected by us through observation, interviews and online research. We guarantee the client response times under 24 hours after his request, we guarantee him contacts who are able and willing to consistently communicate about new technologies. We guarantee highly qualified people who have excelled in practice. All in all, we supply good coaches and consultants who also have a high media affinity and have proven this. So there are no "people" sitting at home on the sofa in front of the TV and waiting for the phone to ring. Rather, the portal hosts people who have a passion that people like regardless of yours Status grab your arms Competencies offer via the online channel and want to bill automatically.

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Are all your Coachs consultants, or are there company or personnel consultants?

Well, isn't every (management) consultant also a coach and vice versa? A question of definition. In any case, no personnel consultants (the Recruiter) included. However, all of them have a strong coaching and/or consulting background. We pay particular attention Vocational Training, career and qualification. Equally important: the reputation of the people. For the online consultation, we are looking for the best from a professional and methodological point of view in the application of the onlineMethod.

How many ADVZR consultants / coaches do you currently have?

At present, 59 has paid a number of consultants who actively offer your services. In addition, 89 non-paying consultants are registered who are currently not allowed to access the services.

How exactly does your online coaching work in technical terms? Do this only via phone call, chat and eMail or do you record the coaching process with a webcam and ask your clients to do the same?

No, there is no video record of the process. EmailAdvice is recorded and kept accessible only to the consultant and the client. We even denied the administrator access and made it technically impossible.

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Is there a difference between clients who want to coach themselves online and who prefer to live their coach live? If so, what does it consist of?

Of course there is. To customers, whom I coach live, I have a special relationship of trust and that is also desired. The online customers, whom I don't know beforehand, disguise their inquiries with anonymous user names.

Are there certain issues where the coaching online does not work? Are there concerns where it only works online?

Some requests actually only work to a limited extent online. For example, a client who wants to develop a specific concept approaches an online consultant. After clarifying the order, it turns out that there are actually no technical problems with the concept creation, but the Customer much more Anxiety has ahead of an upcoming Presentation in front of his bosses. Words via e-mail or telephone can support normal coaching, but in the long run the desired developments in the Personality cannot be achieved only through through online coaching. On the other hand, psychological research shows that clients often Problem have to put their concerns into words, regardless of the forum. This is where online coaching can help, your own weakness to admit, since you don't feel like that here fast undressed and slowly approaches the subject in writing.

Which service is best accepted by the clients - the eMailConsulting, telephone advice, forum advice or chat?

All clear. eMailConsulting, followed by chat. Phone follows in third place.

Is the Internet not risking the client lying to him?

Why should he? I have not been in the online practice so far.

Do you actually believe that online coaching o can bring a lot like a face-to-face coaching?

Yes, I consider it not only for possible, but online coaching even for a necessary thing. The right impulses presupposed by the consultant, a process can be initiated via mail and telephone, which the client should drive self-drivingly and thus self-propelling. If the clarity and / or the tempo decrease, the next pulse should be requested and delivered. In this respect, online counseling is not only problem-solving-oriented, but also a process partner, a more favorable.

Is there at eMail-Coaching not much more misunderstandings than the face-to-face in the coaching practice?

You always have misunderstandings, think about your private or immediate environment. However, they can be reduced by the frequency of the Communication. In this respect, it is advisable to take care of coachees before and after a possible fact-to-face meeting so that, if things get really serious, the degree of misunderstandings can be reduced as much as possible.

And does not the distance in online coaching also contain more conflict potential?

There are different forms of conflict: interpersonal proximity is indispensable. There is no online tool. In case of technical conflicts, online support can be provided. In the case of intrapersonal conflicts, I regard the online tool as a low-level entry barrier for the relevant method to initiate a reflexion process in order to initiate self-reflection.

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