With naughty application for a dream job - 10 Tips: Success as a social media freak?

In the social media scene aroused one Application look up, the one Boy Ms. from Regensburg to the Daimler blog manager. The sensational thing about it: Your application as a social media addict. The discussion about it: Are such cheeky applications successful - or rather not?

How does a bold application go?

“I'm addicted to social media… yes, I hereby officially confess. Nothing can sweeten my day more than the golden ringing of a new message on Facebook and a hoped-for retweet on one of my highly competent outpourings on Twitter. Yes, it is ... I receive repeated harassment charges for following people on the street. And worst of all: ... My friend now only speaks to me as @Schatzi ... Only the structured use of social media can help me now. I count on your support. "

This is the application that Natascha Müller sent to Daimler's blog manager, Uwe Knaus, for a social media internship. The first published the text on his private blog - and thus sparked a lively discussion about how candid applications can actually be.

Headache crazy and unusual?

The books on the subject (advertising)

The opinions were divided, crazy, unusual but also courageous, Honestly and extraordinary were the adjectives with which Müller's application was considered.

Here are a few excerpts from the comments made on Twitter about the incident:

Main thing to notice?

DaimlerExecutive-Blogger Uwe Knaus himself was initially amused and shocked because he said the cheeky text didn't suit you Company like Daimler.

But then he realized: "At least one thing has reached her: I am dealing with your application for an unusually long time and intensely." In the end, hiring only failed due to the lack of a certificate of enrollment.

Points with bold applications

Discounts for your success (advertising)!

The case and the reactions show one thing above all: that you can score with cheeky applications even in traditional companies. That one with this type of application awareness is guaranteed. That sometimes, but not always, to the desired Success can lead.

Because it still depends not only on the cheeky application, but also on whether the factors behind it are right: who the necessary qualifications does not bring along, makes such an application fast ridiculous.

Apply via Twitter?

Twitter was originally intended as a platform for exchanging private messages, so-called tweets, of 140 characters with other users. But companies and HR consultants have long since discovered Twitter for their needs. Corporate Twittering, so to speak. Reason enough for job seekers to join Twitter Job Search to go. But how does it work and what do you have to consider?

Finding a job successfully in 140 characters - that seems hard to imagine for many who have never dealt with Twitter before: Because there are no options for yourself and your Competencies comprehensive, because even the short biography can only be 140 characters long. And you can't post job ads separately either, you can only post them as tweets, which entails the risk of them quickly being lost in the mass of tweets. Nevertheless, Sabrina Panknin, press spokeswoman for the social media service provider Ethority, found her dream job via Twitter.

How to find your dream job via social media

Panknin originally came from PR and has been dealing with social media in general and Twitter in particular for some time. Therefore, she knew that more and more companies and thus also potential employers are using the potential of Twitter. “So it seemed only logical that social media should also be part of my professional life change use,” says Panknin.

Among other things, she began to tweet on the topic of PR and social media, posted a job application and noted in her short biography that she is looking for a job. That fell Dr. Benedict Koehler, Digital Director of Strategy and Research at ethority: “He contacted me via my XING profile linked on Twitter, I sent my application documents in the traditional way and was then promoted to job interview invited – and got the job,” reports Panknin about the ending of the story.

Job search engine for Twitter

In order to make it even easier for entrepreneurs and applicants to find and be found, Alexander Fedossov and Jan Kirchner from the Hamburg-based recruitment consultancy atenta have developed the real-time job search engine jobtweet.de. The core idea behind this is to make current job offers available in real time via a central contact point.

For this purpose, individual job offers and applications can be entered manually and free of charge. The search engine can then search the job searches and profiles of almost 20 million Twitter users.

Even large companies rely on social media

Even if most job offers on Twitter so far come from the IT, media, advertising and PR sectors as well as from the technical area: Experts predict Twitter for the Future high growth rates. Large companies such as the mail-order company Otto and Deutsche Bahn are already using Twitter to recruit employees Candidates .

Some companies even take unusual steps ways - such as alma mater, a recruitment agency and career advice for academics: Johannes Lenz, who for Online-editorial and -Marketing is responsible, tweets information about the job search under the name of the company mascot AlmaMeise and thus gives charming insights into the work of the personnel consultancy. Followers can then find current job offers in an extra account.

Twitter: More than just a practical tool

Because Twitter is much more than a practical tool for HR professionals: “Companies show with their Commitment on Twitter that they are innovative in order to be particularly interesting for well-trained specialists,” explains Thorsten zur Jacobsmühlen, HR marketing consultant.Strategies.

But just like companies should Candidate their image on Twitter is always right in Eye have. It is important to always look at your activities from the point of view of a potential employer and to check your own reputation, as Jacobsmühlen explains: “The nicest one uses it Contact nothing if you use your own account for trivialities or even company gossip. Something like that scares everyone HR .

There are differences depending on the industry

Therefore, the application via Twitter should not only be cheeky, but also show active commitment - otherwise, despite the amusement factor, you will quickly be decried as a steamy chatterbox. In addition, the varies Success factor such applications strongly after Industry:

In banks and other conservative companies, they are probably an absolute no-go, in the media, at agencies and other creative industries, they may even be expected. And as you can see, with such a text you can even score in traditional companies - if you get the right department or the right contact person.

10 Tips: How to find a job via Twitter

Twitter is for many still unfamiliar terrain to the job search. We explain how they are successful.

1. What do you want exactly? First, think about who you want to reach via Twitter and with which strategy you can build a worker brand.
2. For whom is Twitter interesting? For creative and technical professions, Twitter offers more opportunities for less bankers.
3. What do potential employers do on social media? Are companies that you would like to work on Twitter? Follow this and try to establish a contact.
4. Use Twitter to gather information on the Internet: You can collect a lot of information about potential employers from Twitter, eg How open is the company, how do you deal with criticism, how do people think?
5. Use Twitter to catch the eye in the expanses of the social web: People who only consume are not noticed. That's why you need to stay active all the time to get noticed: spread interesting information, link to your own blog posts, ask questions, engage in dialogue with companies.
6. Authenticity is trumps – it comes down to the golden mean: Twitter is about showing others who you are: so always be authentic and personal.
7. Beware of loss of image: Even when it comes to authenticity: Always look at your statements from the perspective of potential employers - company gossip or anger about the former boss have no place on Twitter.
8. Interesting people follow: Follow not only your desired company but interesting people and explore who they are following. So you might bump into potential employers you did not know existed.
9. Use the short biography: Use the 140 characters in the short biography to note just about the most important thing about yourself and your job application, so that any old and new follower can read it.
10. For more information, please visit this products webpage. This could be useful for other users.

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