Authenticity Image SocialMedia Communication: Be Real or Just Work?


Work well, plant 500 trees! About us make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® you can unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Are we naked in public on Facebook and Twitter? Or are social media appearances purely self-portrayals like in Hollywood?

Authenticity Image SocialMedia Communication: Be Real or Just Work?


Text as PDF, book or eCourse on the topic or personal advice

Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

Profile

Authenticity in social media: story of a Swabian prank

The story begins like a real Swabian prank - and shows once again that it is often not the planned strategy that leads to success in social media, but rather the innovative idea, authentic appearance - and simply being good at what you do.

Or as Uwe Knaus, the blog manager at Daimler, tweeted so suitably yesterday: “Just heard: Those who are able to intelligently break rules will ultimately be successful. - Of a HR by the way.

How to hijack a media account

Two young men from Schwäbisch Hall and Heilbronn started tweeting with a lot of nerve under the ZDF-ONLINE account. Namely, as they tell charming in the video, because the account was simply missing. So they did it themselves!

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

And that is very good: ZDFonline responds to criticism, kindly thanks for positive feedback, and helps with questions about the program. You take the ZDF-Neo account from another fake user. In the end it gets too hot for them and they give up their account.


Video Note: If you don't see a video here, you have to activate the option "Watch videos" under "Privacy and Cookies" at the end of the page!

Positive reactions show how important authenticity is

The reactions - surprisingly positive. Instead of legal steps, there is an employment contract. By the way, we found the whole great story at Richard Gutjahr. And Sascha Lobo also commented there straight away:

"One of the media institutions that one would have least expected would be an excellent example of how to deal with the new media world."

Transparency, openness and authenticity are the key words of internet and social media communication

As funny as the story is, this is not really recommended as a job search strategy. It worked here because it did well. And because not every employer reacts as loosely as ZDF. The matter could also have turned out quite differently for the two.

However, history shows something completely different: transparency, openness and authenticity are the catchwords of internet and social media communication. Because every little mistake can be discovered immediately, there is nothing left for you to do but openly and honestly deal with your own weaknesses.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

New challenges in public communication

But that is exactly what presents us with new challenges: Because where the boundaries between public and private appearances used to be clear, they are becoming increasingly blurred today. For example, recruiting expert Robindro Ullah, formerly head of HR at Deutsche Bahn, said in an interview:

“It quickly became clear to me: A strict separation between professional and private topics is not possible at all. On the contrary: mixing leads to closer social contacts, strengthens the network among the employees. ”

Authentic does not mean uninhibitedly honest

The problem with this: more openness and transparency does not mean that everyone is just the way they are. Rather, the borders are no longer defined by social conventions, but by everyone. And that entails corresponding risks, as management consultant Olaf Hinz warns:

“... but the topic of 'authentic' is often exaggerated. What is needed is a coherent appearance or a coherent staging. And staging in particular also has an eye on the role models / expectations of employees, colleagues or the public. Because those who come personally and authentically and honestly are quickly perceived as 'too close' and 'too private' by their professional environment. I think it needs a professional demeanor that 'balancing' between authenticity and the role is neither adapted nor too private: a coherent staging…. ”

Faked authenticity or learned persuasion?

So it's not just a matter of being yourself, but of leaving an authentic impression. With this contradiction of “fake” authenticity, there are many difficulties. For example, a commentator writes:

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

“Look professionally authentic - O weiah, this combination of words gives me a real stomach ache. Either I am something or I look like this. ”

Credibility yes, but not being real at all costs

According to presentation and impact expert Michael Moesslang, author of the book "Professional Authenticity", the point is not to bend. Rather, according to Moesslang, credibility is the goal of an authentic appearance:

“The more confident and confident a person appears, the more attributes such as persuasiveness and respect increase - which has a lot to do with each other ... Being real alone is no reason to be considered sovereign and credible. Someone who has always gone through life with sagging shoulders or avoiding eye contact is also real. ”

Authenticity - a mere matter of practice?

And according to Moesslang, credibility through confident and confident behavior is not achieved by simply being and staying - but much more by being willing to learn to change and develop - and by being confident practices and learns. According to Moesslang, exactly the resistances that arise must be overcome.

Authenticity that convinces. Is successful social media communication just a matter of practice at the end of the day?

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!


Text as PDF, book or eCourse on the topic or personal advice


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now



Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Data protection declaration / Privacy Policy.

  1. To follow debate on this post
  2. All debates follow

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.