The number of freelancers is growing in Germany. Always more to plan want to print their individual Career yourself. The path to self-employment is not necessarily the step towards independence.

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Escape to the front?

The self-employed usually start with an order-related way of working. Projects or orders from customers are processed. This Pattern is identical, regardless of whether you are a craftsman, web designer or lawyer. If you have too many or too few orders, normal self-employed people will do the trick fast in Stress.

How to avoid order fluctuations? Were growth Solution? Sooner or later, every sole proprietor asks the question: do I stay alone or do I build one Company with employees? But even if this option is thought through, most self-employed people do not change their mindset. You remain in the work mode: win orders, process orders. And by doing so, they only increase the fluctuations in their field of work when they add employees.

Solopreneurs change the game rules

Seeing your own pattern and building things differently is what we call “smart”. The self-employed can think more entrepreneurially. In our book “Solopreneur” we described entrepreneurs across different industries who have rewritten the rules of the game for themselves.

There is a lawyer who starts coding and achieves a Google Top 5 position in his area of ​​law. With an offer that has little to do with the old job logic. There is one IT-Developer who stopped programming to launch her own organic wool collection. Or a trouble shooter from the automotive industry who suddenly develops completely different work patterns via a podcast. And these smart cases are just three of many.

Reversal of order direction

It is important to us that you can reverse the direction of the order and thus be yourself Business in Future controls differently. Solopreneurs are self-employed people who build their own brands or projects in a way that they run the company themselves, not the clients' orders. Advantages of a solopreneurship:

This and a whole series of other points mean that more and more self-employed people and Founders are now going their own way and consciously choose the methodology of solopreneurship. All this starts with developing own products instead of service time merchandise.

And how about the team?

It is not new that entrepreneurs are building their own brands and business ideas. Most of the time, however, they do it from the start-up logic that is currently common everywhere. In this one plays a solid Team and lots of start-up capital play a crucial role. Solopreneurs don't do this. Why? Being solopreneurs ourselves, we have these decision already met and can tell you why we run our companies solo. The bottom line is it's a matter of will and who Energy. Do I have the will to manage a team or not? We don't have that (anymore).

People are an exciting topic. We are very happy to accompany entrepreneurs on their way. But people in a business can also be very exhausting. It's exhausting building a team, involving others in decisions and keeping the whole squad together in the black.

The Alternatives is not to even try. Solopreneurs are very comfortable collaborating with others. But they build on a flexible, smart structure. Being on the road without other partners and employees accelerates immediately. You can be faster and more direct decide. Solo you are really independent and can decide for yourself. Working solo saves energy. Hardly anything demands our Brain as much as decisions and groups are not always the best decision makers. An advantage that we no longer want to do without.

Break the team myth

Is a soloCompanies but useful? Aren't companies with teams stronger? In the start-up scene, the argument is the other way around. You can hear sentences like: "You can only achieve breakthroughs in a team", "It's not possible to be creative alone". that is not right. Don't fall for team myths.

Solo preneurs alone decide and they also set the criteria for quality on their own. That's a huge competitive advantage. You can make decisions clear and hit hard. The result is authentic and strong offers.

The 5 Solopreneur grades

In order to work out the advantages and possibilities of a solopreneurship, we have evaluated the experiences of the last few years. We discovered five types: the producer, the retailer, the expert, the problem solver, and the creative. In these five profiles it is special light possible to scale alone.

That means using modern tools to build up process-oriented business like large companies. As soon as this has been achieved, solopreneurs are in a more stable position than classic self-employed people: they no longer work for individual orders, but for their own Brand and thus take the step out of normal self-employment.