{Replica} Changing digital work: Gero Hesse / Bertelsmann discusses with Sarah Wagenknecht


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Last week at UDL-Digital was what my personal dream political talk could have been: Gero Hesse, former Senior Vice President Human Resources at Bertelsmann and founder of Careerloft discussed Sarah Wagenknecht, deputy party leader of the left. The topic was “Digital Working - Between Self-Realization and Exploitation”. However, the discussion showed that the social gaps are so huge that they talked past each other all the time.


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Discussion on the topic

To say it straight away: The discussion went past the topic. Presumably, the discussants were also simply chosen badly, because from the work of a digital freelancer, somewhere between the ideals of free self-realization and the dangers of self-exploitation, both have too little idea - more below.

After moderator Cherno Jobatey had torn a joke about Oskar Lafontaine right at the beginning, Sarah Wagenknecht had clearly lost the desire. Jobatey, who always likes to incite the discussants, was unusually calm in the following discussion - he said afterwards that he did not get through.

Objective, but not sweeping

The whole time remained calm and factual, provided facts and could not be seduced to cheaper polemics or even jokes like Philipp Rösler a few weeks ago in the same place. That may not have been a good companion or entertaining, as was noted via Twitter - I thought that was good.

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Extreme positions

Why was the topic discussed over? Well: On the one hand Gero Hesse, who has been in a secured position with Bertelsmann for years.

On the other hand, Sarah Wagenknecht, who, from her previous work as an author, knows the freelance life, which is the digitalization and the chances that could arise from it, but apparently rather skeptical.

Rhetoric from the previous century

Or what Regine Heidorn so beautifully remarked: "The left has not managed to get its rhetoric into the 21st century."

It is similar to me: Although I am aware of the dangers of digital exploitation, I can not get along very well with the solution proposals, which have left and unions, such as strikes.

The wrong PR instrument

On the other hand, in my opinion, it is not very expedient for employers to speak of a lack of skilled workers and a labor market in times of low-wage sector and agency work - neither socially nor for self-PR, which is supposed to actually serve this purpose.

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This is understood by many in a different way than it should sound - not as a positive, encouraging message, but as a whitewashing.

Which specialists are missing?

From a business perspective, there may even be a shortage of skilled workers - young, highly adaptable, highly qualified people. But when this is so undifferentiated, it leads to irritation - and to the polemical counter-voices that companies so often complain about.

Because statements such as “companies apply to careerloft for the candidates in the funding program” (Hesse in the preliminary interview) many may not believe in view of their own economically rather bad situation - and then react accordingly accordingly.

Real deeds instead of lips

A company that really wanted to avert the threatening danger of a professional deficit would have to go a step further, especially if it is understood as a Career Network as a career network.

That would also take the wind out of the sails of such reviews. It would not have to start with the graduates, but also include the education system - that was briefly mentioned on Thursday.

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Employers make it too easy

Frank Heinrich, Berufebilder-Author and former advisor to the Prime Minister of Luxembourg, for example, has nicely put it in a nutshell:

However, when it comes to education and quality of education, employers [...] often make things too easy for them. First and foremost, they should exploit the untapped potential of those willing to undertake further training in their own company and recruit future specialists and executives from the pool of existing employees […] Up to now, companies have hardly used the opportunity for in-house qualification: In 60 percent of the companies, this means less than annually five days of further training are available, in every seventh company there are even a maximum of two days.

Include highly qualified lateral thinkers

People like Ex-Taz editor Julia Seeliger or engineer Karen would have to involve two highly qualified people with great problems to find a job in Germany.

Svenja Hofert has recently shown that often only minor details in the communication about top or flop one Casting decide. Since I want to talk about a shortage of skilled workers, I would like a little more flexibility on the part of the companies.

Communication as a basic problem - Interpreters wanted!

In general, communication, the lack of understanding, seems to me to be the basic problem in the whole discussion - and that can certainly be applied to the whole of society.

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So well-known Hesse after the discussion, that he had no pleasure in this defense, in some places where it would have been possible for him to go to Sarah Wagenknech a bit. This is the basic problem. Interpreters urgently sought!

See in the social contect

Although the discussion itself was a bit boring, the evening gave me some exciting insights. Worlds met!

To shut my eyes to these social problems, the widening social gap and growing discontent, I also find the companies themselves dangerous - Greece, Cyprus and the euro crisis greet,


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  1. Katja Fillman

    Thank you, really very nice and detailed article. And once again perfect in time.

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