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Regine Heidorn actually wanted to become a long-term student. Today she works as a web developer, information architect, lecturer and consultant in Berlin. The interview is about how to customers and finds jobs via Twitter – and what at Further Training and Recruiting going wrong.

Heidorn began several courses - for example German studies, philosophy, sports, ethnology, sociology, Romance studies and cultural studies in Gießen, Marburg and Bremen. Consequently, the professional goal long-term student in the Eye, she didn't finish any of them with a degree. For five years, however, she has missed her professional goal: she is on Twitter successfully traveling as @bitboutique.

Ms. Heidorn, which social network do you prefer to find jobs and clients?

Definitely Twitter! I now find 75 percent of my jobs here. But isn't 140 characters a little little space to present yourself? On the contrary: Potential customers get to know me much better and faster on Twitter than anywhere else.

Don't other social networks do exactly the same thing? What makes Twitter special?

In other networks or on blogs, customers and bosses-to-be have to spend some time to find out more about me. On Twitter, in just 140 characters, it's all possible fast – therefore the willingness to get involved is greater.

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Isn't brevity a disadvantage? In other networks such as Xing, you can display your entire range of skills. On Twitter, however ...

...I discover Competencies, which I could never have written into a Xing profile because I didn't know before that I could have them.

You have to explain that!

On Twitter I also communicate about things like hobbies or personal preferences. But this is exactly what often results in unexpected job opportunities: For example, I often do geocaching, a kind of scavenger hunt with mobile devices. Anja Wagner noticed that, too University for Technology and Economy (HTW) Berlin carries out eLearning projects.

And so you got talking?

Correct. And from the conversation developed Idea a mobile excursion. And I got a teaching position at the HTW im Projects eVideo about mobile excursions. I never thought that I could get teaching positions without a degree. Really innovative...

What does that have to do with innovations?

Quite simply: New professions are emerging. A job description that I write in a Xing profile or on my website is pretty much old hat. Mainstream, so to speak. Via Twitter in dialogue, however, we invent things and activities that have not yet had a name - real innovation potential.

Isn't the target group just too small for such an acquisition?

I admit that it is mostly with small ones Companys and private customers works, probably because it's easier to enter into dialogue there.

And what does it look like financially?

With this type of acquisition, the mega-fees are not clear. But I have exactly the jobs and partners that suit me - dream customers, so to speak.

So far it has been about your acquisition strategy via Twitter. Hand on heart: Don't you think that things could go better the traditional way – eg financially?

Possible. But what do I get from working with people with whom the chemistry isn't right afterwards? For this reason, I do not apply for certain jobs that explicitly ask for a specific apprenticeship.

Why not?

Es hat keinen Sinn. In job interviews in particular, I often noticed that many HR downright Anxiety have to hire people who are out of the ordinary. Not particularly innovative – rather helpless!

Helpless?

Yes, because HR managers often prefer to play it safe for sure and take someone with an education that fits the scheme - only so that they themselves are not vulnerable afterwards.

Instead of discovering and assessing competencies, many HR managers prefer to manage their own fears. Are HR staff helpless that they always want to protect themselves by judging others?

Haven't you tried to solve this problem by earning a degree?

Of course. At the beginning of my career I created a multimediaFurther Training made at a private institute, made the SAE Institute. That cost 14.000 euros. However, I have mine Objectiveto do a bachelor's degree and instead graduated with the Creative Media Diploma.

Sounds good too ...

Yes, but this is just a certificate that the educational institution has created itself and that hardly anyone knows on the job market. It is practically worthless.

How did the bachelor fail?

ME about the bad supervision: When I asked my lecturers for help Tasks have asked, he has in part to tutorials in Internet referred. This was certainly also due to the fact that courses were often overbooked, so that sometimes none of the supervisors could be contacted.

In addition, the evaluation criteria were not transparent, so that to this day nobody can tell me what exactly I should have done for my subsequent submission, on which the degree depends. For 14.000 euros, I think you can expect more.

Of course that's a very subjective view ...

What is less subjective is that for an exam I had to learn techniques that were already out of date back then - such as lingo programming and HTML4 framesets. I didn't see that, especially since I was able to achieve the same result in a different, better way.

I mentioned this before the exam with the result that I was explicitly asked to learn outdated techniques especially for the exam. From the exam year after me, I know that they were free to choose which technology to use.

And now you have lost faith in the German education system?

No, but I no longer believe that degrees alone say anything about our abilities, on the contrary, many people stop learning and developing because they have the certificate in their pocket.

In order to reflect the meaningfulness of educational qualifications, we have just founded the Association of Graduates, with whom we want to make the conclusion, but also unusual biographies visible.


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