Crosspro-Research Survey 2013: These Are the Best Job Boards {Trend! Study}

We have already reported on the Crosspro-Research permanent survey in the past. The results for 2013 are now in. And it turns out that there are few in the top positions change. But behind that.

General job exchanges

As in 2012, Stepstone took first place ahead of Jobware. Stepstone enjoys doing one clear higher use both by employers and applicants than Jobware, but Jobware has to admit defeat in all other criteria.

This includes, for example, employer assessments of the criteria quality and quantity as well as recommendation and in the assessment of applicants satisfaction and search quality.

Shootingstar at 4

There was a surprise in second place: Jobware had to share this with meinestadt.de, which compared to the previous year with a consistently good rating Performance could move up a rank.

And then, in fourth place, came the shooting star on the general job fairs in 2013: Jobs.de The Combination from more awareness among applicants, an improved search quality with a quality that is well maintained on the employer side, Stellenanzeige.de has catapulted up four places.

The winners 2013 at a glance

1.StepStone
2. Job goods
2. Meinestadt.de
4. Stellenangebote.de
5. Kalaydo
6. Employment agency
7. Xing
8. Monsters
9. Jobscout24

Special job boards

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There was a kind of “palace revolution” at the special job exchanges. Last year's winner, Hotelcareer, had to give up two places and give the top position to Jobvector, who were able to move up these two places. YourFirm was unimpressed by the change in second place.

What are the main differences? Compared to the other special job exchanges, Jobvector is not the most used one, but it can beat the applicants in terms of search quality and satisfaction, as well as employers in terms of the quality of the Candidates and the recommendation partly clearly depend. Hotelcareer sets benchmarks on the employer side in terms of the quantity and quality of candidates and recommendations. However, the search quality on the applicant side should be improved. The same applies to Yourfirm when it comes to search quality.

The winners 2013 at a glance

1. Jobvector (natural sciences, Life- Science, STEM)
2. Yourfirm (professional and Executives for SME)
3. Hotel career (hotel and gastronomyIndustry)
4. Diploma.de
5. Experteer.de
6. Kliniken.de

job search engine

The job search engines are in a special situation within “Germany's best job portals” because there is not a sufficient number of employer ratings, but this genre is for the overall market in the Online-Recruiting is such an important player. An extra seal of quality is therefore awarded for this.

Kimeta lies after use even ahead of the worst competitor ICJobs. In terms of satisfaction, both are equal. In terms of search quality, ICjobs is even ahead of Kimeta. Gigajob usually shows significantly worse values. For the next year, however, the first three have to dress warmly. Even now, based on the values, it can be foreseen that if the newcomer Indeed reaches the necessary number of applicant reviews, this job search engine can place the first-placed in serious danger.

The winners 2013 at a glance

1. Kimeta
2. iCjobs
3. gigajob
4. Jobrapido.de
5 Indeed
6. Jobworld
7. Cesar.de
8. Jobturbo.de
9. Job robot
10. Jobsuma

The methodology

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About 23.000 Candidate and more 1.300 employers voted on Germany's best job portals by August 31.8.2013, 54. A total of 15 job portals were tested on the applicant side and XNUMX on the employer side.

The popularity of a job portal results from the combination of the frequency of use with the satisfaction and the result quality. What is hidden behind these names is explained below. Only job portals that have at least 30 ratings and at least 15 ratings on the employer's site are considered for the overall evaluation.

How is the result calculated in detail?

• Frequency of use: In order to calculate the frequency of use of the applicants, the Alexa ranking (www.alexa.com) is corrected on the job portals to include visitors who leave the respective page immediately after calling it up (bounce rates) and partial use (with 10% of the assumed total use). from media portals (e.g. the job exchange at meinestadt.de or Kalaydo). For companies, the frequency of use counted in the PROFILO study.
• Satisfaction: For the calculation of the satisfaction the data of the jobseekers (CrossPro research study, general satisfaction) or the companies (PROFILO study, recommendation rate) are used.
• Quality of results: To calculate the quality of the results, the information provided by jobseekers (CrossPro-Research: search quality) and companies (PROFILO study, combination of quality and quantity of incoming applications) is used.
• Weighting: The use of 35 percent, satisfaction with 45 percent and the result quality with 20 percent are included in the rating.
• Creation of the overall ranking: For the overall ranking, all job portals with more than 30 evaluations are evaluated on the basis of these criteria. This is done on the job side with all job portals that have at least 15 ratings. The overall winners must come under the first 10 in both partrankings to be considered. In general marketing, only the generalist job exchanges go in, because in the other job portals on the one hand the critical quantity is missing and otherwise no apples with pears are to be compared.

More addressed Ask in "Germany's Best Job Portals 2013" and the associated sub-studies:

1. What are the recruiting channels for employers today and tomorrow?
2. How do candidates actually look for a (new) job?
3. What are the job portal selection criteria?
4. The most used job portals at employers?
5. Should companies be oriented towards the competition or the applicants?
6. Where is the industry / competitor switched?
7. How satisfied are the companies with the job portals used?
8. Which job portals do applicants use most frequently?
9. How satisfied are the applicants with the job portals used?
10. What is the optimal strategy when using job portals?

Further detailed information can be found under http://www.deutschlandsbestejobportale.de

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