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By Sandra Schubert (More) • Last updated on October 24.03.2024, XNUMX • First published on 07.08.2019/XNUMX/XNUMX • So far 4389 readers, 1476 social media shares Likes & Reviews (5 / 5) • Read & write comments
Happy in sales life and in customer acquisition successfully be! As simple as that sounds, it is difficult to do both. It doesn't have to be, because there are many acquisitionwaysto the Objective to lead. How to find the right one.
Even in times of Internet and eCommerce, it is still mostly people who give the impetus to make a purchase. Especially when this person, namely the Seller, is happy and also radiates this.
The joy of selling is one of the basic requirements for long-term success. If you add passion to your calculations, you will be able to win new customers. With charm and Strategy many avenues open up. But which one is the right one?
Quite clearly: there is no one way. Rather, the answer is an ambiguous “it depends!” Many different factors influence which direction to take. Already from Industry there are differences depending on the industry.
Linked to this is the question of where and when the target group can best be reached. For example, does she spend a lot of time on social media and the Internet or is she best in the classic way Workplace or on relevant Business-Events available? The answer to this question determines which way to initiate contact.
Marketing– and sales activities should always be closely linked. Therefore, your own marketing strategy and the associated means of implementation must also be used as a basis for acquiring new customers. A practical example of this: A medium-sized company that I look after Companies has a strong presence on the Internet and keeps very useful content on its homepage for potential customers ready.
This is a good way to generate known leads from unknown visitors. My Customer uses "lead nurturing" to get in touch with new interested parties and, after a corresponding phase of the Contact – and make tailor-made offers to build trust. With a good SEO strategy and ongoing optimization of his web content, he constantly attracts new prospects and fills his Sales Funnel keeps popping up.
It is not insignificant for success that sales channels and ways of acquiring customers suit the seller or entrepreneur himself. What approaches do the most Fun? Which correspond to your own Power most likely? Do I feel like it People and companies personally, then making contacts via networks and businessMeetings recommended. Keep in mind that this requires some patience.
Success usually only sets in long term when the relationship is established. Can I be good on the phone? Why not investigate decision-makers via the web and convince them directly on the phone of a personal appointment? Or do I have many enthusiastic regular customers and also corresponding online ratings? Then targeted referral marketing can be the best way to win customers.
These five acquisitionhacks help to follow the personal road to success of customer acquisition in the digital age with pleasure instead of frustration:
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Sandra Schubert is a sales expert - for Mercedes, O2 and VW, among others. Awarded as Senator by Junior Chamber International, the worldwide association of business juniors, the business administration graduate is a driving force behind positive psychology in sales and is recognized as a professional speaker by the GSA / SHB. Nationally and internationally known simply as “the SCHUBs”, she develops sales concepts and tailor-made sales training, trains on the subject of new customer acquisition, recommendation management and communication - for Mercedes Benz, O2, Rodenstock, VW and RedBull, among others. More information at www.schubs.com All texts by Sandra Schubert.
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