In a sales or customer meeting, one thing is particularly important: the conclusion. And that in two senses of the word, because what is decisive for the customer journey is how they do it Conversation break up.

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No matter how you graduate: Please actively ensure that there is a graduate degree at all. Briefly summarize what has been said, what has been agreed and what still needs to be done: This creates commitment and security for the customer customers.

It doesn't matter how you are Customer mood when he walked into your store or when you saw him in his Office seen for the first time: After the interview he should be “in a good mood”! Like the address, the first words, the last words are also strongly remembered.

6 tips for perfect completion

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Therefore, I am giving you 6 tips here for the perfect end to a conversation - including formulation aids for a conversation end that your customers really satisfied at a hunt.

1. The recommendation strategy

They can be factual or personal at the end of a customer meeting Ask ask, be creative and original. However, there are a few others as well Strategies, which are promising and with the customer positive emotions trigger:

If you choose this decide, then please make sure that your customer is really someone who needs references. There are very many people who are extremely individualistic and you don't care about them sellwhat “everyone else has too”.

2. give safety

Other customers, on the other hand, have security if they know that this article has already been sold millions of times and if the market leader also uses it. Especially in the service industry, more precisely in Industries, in which you cannot show a finished product, such references are extremely important.

It is up to you to build trust, so please pay attention to this as well klare and clear formulations.

3. The appeal strategy

When you notice that the atmosphere of the conversation is relaxed and confidential, so is the customer Trust has won over to you, you can “mentally nudge” him for a moment. They appeal to the needs that your customers have: for example, to pride, to the urge for freedom or to their individuality.

Of course, the customer should be flattered feel, so you really don't say things like that unless you mean them.

4. The humor strategy

What's stopping you from being humorous at the end? If you had an open conversation with your customer, if you have laughed every now and then, then you can also complete sales with a sense of humor.

An ironic “Come, buy now, otherwise the night watchman will lock us up” or a self-ironic “Order it fast, otherwise my employer will bring another new model onto the market” brings you to your superior Objective a little closer: to win a customer who trusts you and who likes to come back.

5. After the conversation, the customer should be in a good mood

If you are really struggling and the customer is not allowed to buy, then the following sentence helps you: You do not get every customer. But you should at least try. The last sentences are decisive!

Here you have a great opportunity to make the good impression you have had so far Personality to reinforce again. Whether we call it a professional farewell or an emotional conclusion: the decisive factor is what the customer still associates with you the day after.

6. Here are 5 formulation aids and examples of successful final sentences

  1. The most important tip first: thank you for the order. Not this automatic thank you, but the thank you, which comes from the heart. It is by no means a weakness, if one admits that one is pleased, and then expresses. On the contrary, it demonstrates strength and sovereignty and makes you personable.
  2. Point the customer out or shortly before going out for news: "The next time I visit, I'll bring you xxx." This creates curiosity and you have a hanger for the next conversation.
  3. If you work in the retail trade and are not on site at the same time every day: Let your customer know when they will find them - if they still want something: “If you have any questions: I am always open from Tuesday to Thursday from 14 : 00 a.m. in the shop, on Fridays from 12:00 p.m. Please feel free to contact me again. ” This shows him that you are genuinely caring.
  4. Even if it is time and time again to the Floskel, it is perfectly in order, the customer still good shops or even many nice customers to wish. As long as it is serious and authentic, he will be happy about it.
  5. Send your customers home with positive words and give them a serious feeling to be there for the purchase. Create commitment, because that also creates trust.


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