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By Sascha Zoeller (More) • Last updated on October 08.04.2022, XNUMX • First published on 04.06.2019/XNUMX/XNUMX • So far 6376 readers, 1046 social media shares Likes & Reviews (5 / 5) • Read & write comments
How to program Executives their companies on digital future viability? Only when bosses and HR people check their own mindset and get used to digitization can they be able to hire processes and Guide change and Change- Advance processes.
It's no secret: more economical Success goes back to the inner attitude of the company leader. It also makes sense with regard to the budget Sinn, when executives review their core attitudes before adopting new ones Strategies or design products.
That this is currently about digitization, is not crucial. The decisive factor in 100 years will still be the view ahead.
Companies also in Future their customers deliver the best value and want to continue to exist should be open and regular Honestly judge yourself. That's not always light. This is where big names like Nokia, Kodak and Quelle have failed.
Moving away inevitable topics and sticking to old products is understandable, but can be a risky game. The realization that one's own offer is no longer in demand tomorrow hurts first. However, in the long term, it prevents companies from being hived off.
The Welt has changed: it has become less secure, faster and more complex. Many things are different today than previous generations learned. So that head of a Company to find out whether you are internally sufficiently future-oriented or not, it helps if you Behavior observe.
Following Ask can Orientation give, how it is ordered to the own inner attitude. Everyone can adapt the questions individually: :
We People always fear the unknown. That is normal. But rejection destroys opportunities and lets potentials go unused. However, managers can easily prevent this by setting a good example for their team and always taking extra steps when they do Background appropriate if they negative Feel vibes towards new things. This transforms an initial "No“ often fast in a "yes" to digitization.
In order to stay on the ball, it is also helpful if managers are open to new things, regularly undergo further training, books for professional Further education read, exchange ideas with smart people and thus constantly expand their know-how. It's hard work and should be an integral part of managerial duties from now on. This strategy of permanent further development programs the attitude towards future success.
When working on the mindset, it can be useful if bosses take a new perspective. The own Finance, the competition or market-regulating factors - all of this often takes up the company manager so much that the focus on the essentials is lost.
Ultimately, it's all about the all-important question: "Why do customers buy from us?" At this point, three principles come into play:
An important key to success is customer focus. In doing so, the company puts the customer at the center of all its considerations. In all activities, top entrepreneurs have the following questions in mind:
In the Simplicity principle, simplicity is the top priority. The products should have a maximum utility value for the customer and at the same time be uncomplicated in the application, that is intuitively operable.
However, not just the operation of the devices should be simple, but also any interaction with the company itself.
Scalability is about unlocking new growth opportunities without sacrificing much Money in the Hand to take.
Whether companies want to win new business areas, markets or new target groups - Concept, The procedure and the use of resources remain unchanged. A big plus point of scaling is that there is always a steep learning curve in this process.
Even when Recruiting and the selection new Employees managers should be courageous: Until now, it has been customary for German HR managers to Candidate Hire those who are less qualified than themselves and who are growing within the company.
In the course of the dynamic and increasingly complex times, this works System always less. The extreme examples Mark Zuckerberg (Facebook) and Steve Jobs (Apple) consciously proclaim to give preference to highly specialized people from whom they can learn something for themselves.
If digitization skeptics succeed in counteracting the changes of time less negatively, but with a neutral, open mindset, the most important thing is done. Then, as a leader, they will be able to take their employees along and establish a welcoming culture for digitization.
That succeeds by executives clear defined Set underpin them with concrete instructions and thus convey them to the employees in a comprehensible manner. Owners find the right objectives by putting themselves before Eyes guide why they are at the future of their Company work, how to tackle this process and what exactly needs to happen.
Digital worth thinking about! Because digitization can also be fun: The paperless Office is more environmentally friendly, the digital Communication faster and easier. Work is also moving away from routine work towards creative, advisory and planning activities.
One thing is certain: the digital one Revolution is here and offers new opportunities for everyone - for companies, managers and also individual employees. There has never been a better time to actively redesign your company.
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Sascha Zöller is a consultant for national and international projects. Sascha Zöller has been a consultant for over 20 years. His focus is on the strategic consideration of the holistic implementation of digitization. All texts by Sascha Zöller.
Great post, this topic will indeed become more important in the future!
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