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Disclosure & Copyrights: Enterprise Estonia supported us by covering travel expenses to the ICT Week in Tallinn. The Tallink Group supported us by covering the travel expenses for the ICT Week in Tallinn.
By Simone Janson (More) • Last updated on October 30.11.2023, XNUMX • First published on 21.05.2014/XNUMX/XNUMX • So far 5182 readers, 1125 social media shares Likes & Reviews (5 / 5) • Read & write comments
Recrutainment is almost old hat, but now there is histotainment: groups, for example Candidate one Company, must be in historical context Tasks get over. It can be bizarre, like in Estonia, where groups are put in jail and shoot with a real Kalashnikov.
Imagine driving as a group in a bus through the Estonian capital Talinn. He is suddenly hijacked by men in Soviet uniforms. They are handcuffed and locked up in an old, dilapidated prison, the Patarei Sea Keep.
There you must, among other things, use gas masks to fake a fake gas attack (it is a matter of artificial nebulae) or shoot a cardboard target with a real Kalashnikov - in Estonia, shooting with real weapons is permitted in contrast to Western Europe. In the end you have to escape in a boat across the East Sea.
Note: The Bond video that I wanted to post here is unfortunately blocked by the Gemma!
Could be such a new kind of Assessment-Center look? And would that make sense? Or is it too wacky and tasteless? At least that's what it looks like Teambuilding– and entertainment from the Estonian agency Blue Drum.
Deren Executive Olavi Andla swears the Soviet and James Bond programs are big hits. What he told me and what the photos reveal (see video) is a little less martial than my little summary suggests, Andla stands for fun and entertainment value for them customers in the foreground, the provocation is also a Marketing-Gag. The only thing I find violent and dangerous about the guns.
However, Americans, Englishmen and Scandinavians in particular are keen on this program - and the Germans, by contrast, do not matter at all, says Andla - and suspects historical reasons. "Perhaps," he suspects, "it reminds the Germans too much of their own past."
This rather skeptical target group he then offers eg medieval treasure hunts, Murder Mysteries or a schnitzeljagd with iPads through the medieval old town.
Then the knights drive through the area with Seagways or when cannon-shooting is done with Angry Birds - Andla has Sinn for Humour and a knack for the zeitgeist. The special software for the iPads was bought extra expensive in Finland.
In the 10 years of its existence, Andla's agency has carried out a good 2000 such events - also for international customers such as Nokia, National Geographic or the USmessage. Andla raves about the opportunities Estonia offers:
"We're a small country, so we're pretty flexible," says Andla. This is evident, for example, in the selection of the locations: In addition to the rather dilapidated Patarei Fortress, Tallinn offers underground secret passages, for example, but events can also be held right next to the exhibits in museums.
By the way, at a gala reception in the Seaplane Harbor Museum, I experienced that for myself, which would be unthinkable in Western Europe. In Denmark, for example, there are heavy metal concerts at the National Museum - though in the courtyard and entrance hall, while party guests are denied access to the museum.
For Andla, the originality and the mix of history and modern high-tech is the great advantage of Estonia. Most Fun But he has it himself, you can tell by the number with the Soviets.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
#Teambuilding in prison - original or tasteless? #AssessmentCenter #Bewerber
One comes out of the astonishment no longer raus, which is so in the resourceful scene of event organizers doing everything (apropos, class written, fun to read), questionable remains however (of the arg martial weapons not to mention) what the The whole thing really brings: both with a view recruitment of applicants as well as with regard to team development measures.
In these events a reality is created, which m. E. has little to do with the corporate day. It may be that the behavior in tickling situations reveals one or the other personality characteristic; but: has the meaningfulness for the coexistence in the working day? in which the small moments are decisive, not the great adventure and the behavior born out of this adventurous situation, humans react differently in specific situations than in everyday life; other stimulus reaction patterns are addressed.
Thank you for the flowers. Yes, the Estonians are very creative overall, but the weapons are really awesome.
Apart from the fact that this event in particular is also very humorous and entertaining, I can already imagine that it makes sense to test employees in particularly stressful situations and find out how they react under extreme stress. I keep seeing the fact that people are really nice in everyday life - but as soon as it gets stressful, they freak out completely.
The Metro once sent three employees to the Antarctic on a research ship, which was certainly also a PR measure. And that is also an aspect that should not be underestimated: With events like this, employers also present themselves as employer brands in the sense of employer branding - I am thinking of the topic of “job hunting while skiing”, which I have already reported on here. And ultimately, it can also make sense to get to know each other better in an entertaining environment.
RT @SimoneJanson: Team building in prison: original or tasteless? -
Teambuilding in prison: original or tasteless ?: Recrutainment is almost a… #profession #education
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