The Curriculum vitae: actually the most important part of the Application. So it's worth the time invest. But there are others waysto reflect his latest professional milestones: The social media profiles. However, today's epitome of self-portrayal needs to be learned.

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The perfect one Write to has been created, the CV has been thought through from start to finish and the application photo has been taken. Easily forgotten Candidate however, a component common to most Recruiter has now become as natural as the daily cup of coffee: that Internet – it never forgets, at least not without its own doing.

In particular, privately used social media platforms such as Facebook, Instagram and Twitter are in reality often only pseudo-private and often unintentionally reveal information that the HR negative stand out and be able to ensure an early exit on the way to your dream job.

What does privacy mean?

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"He mustn't look at that!" some may think outraged here that private network activities should have no influence on the evaluation of a potential new employee. In theory, including social media is actually a legal gray area.

Legal experts differ on whether the data is public or non-public. According to the monsters Recruiting Trends from the last year are set by 55 percent of the top 1.000 Company Use social media strategically in their recruitment and use social media for Jobs, Search for information, image promotion and active search for Candidates.

5 quick to implement tips for the use of social media in job search and application

But how can applicants now actively use social media for themselves and their Job Search to use? 5 practical, fast practical tips at a glance:

  1. Keep track: Over the years, a lot of data has accumulated on various platforms that are more focused on the private sphere, which do not necessarily flatter their professional image: You may find the photo of the merry pool party two years ago amusing - but a personnel officer does not necessarily share this opinion . Not only what you post yourself consciously, but also pages and people you follow or “like” could have consequences.
  2. Always pay attention to your privacy settings: Run “Ego-Googlen” from time to time or create a Google Alert in your name. Setting up and tidying up all of this takes time and effort, but is worth it if it is done correctly. Because even a small “cleanup” can be an indication for the recruiter how carefully you work and, above all, how you tick as a person.
  3. Stay present nevertheless: That doesn't mean that you should hide all your accounts and pretend you don't exist on the web. Knowledge of social media is in demand in many professions these days or even a minimum requirement. Now that all the stressful materials in the drawer "Only for friends" have disappeared, you can use the wide world of the Internet to position yourself positively.
  4. How to use social networks for yourself: You want to go through photography and have already experiences? Then show it on platforms like Instagram. Do you like to write blog posts in your spare time? Then post these posts publicly. Alternatively, you can also visit the company page, the relevant specialist media or persons.
  5. Keep an eye on Active Sourcing: Many companies are now active sourcing, ie they are looking for social media profiles of applicants for information. The decisive factor, therefore, is in any case, to have the motivation for action of the staffer in mind and which is always to find the optimal new appointment, which fulfills all requirements and also fits personally into the company.


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Everything sounds rather banal, but is often forgotten. Especially in times of active sourcing and Co., one's own social media presence can be decisive in the fight for the dream job. Would not it be nice to be ahead of your competitors?

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