customers Winning is difficult: customer requirements are changing faster and faster, customer loyalty is declining, the range of offers is unmanageable. But Seller can use these new market requirements to win customers.

Best of HR –®

1. Changed buying behavior of customers

Who on the market today successfully is, may already be gone tomorrow. Ask Let's ask ourselves how our own purchasing behavior has changed in recent years fast firmly:

We're looking more critical today before we buy. We compare more. It usually takes longer before we make a purchase decision.

2. Seller as a lifeline for customers

The books on the subject (advertising)

Tip: You can also use this text as a PDF or an eCourse on the subject download. You can also find it in the shop exciting inspiration to experience your success, plus offers & news in Newsletter! (Advertising)

On the other hand, the time span for the seller to leave a good first impression with the customer, has dramatically shortened: 7 seconds ago, the offer today just 0,7 seconds left.

So it only takes a blink of an eye - and the product or seller is either "in" or "out". In the virtual shopping cart or in the Office of the decision maker. What many as Problem see is an opportunity - because entrepreneurs, salespeople and consultants become a lifeline in the flood of information with their appearance.

3. No leading questions in sales

In sales talks in the 1990s, hypnotic speech patterns such as the so-called leading question were a characteristic component. "Mister Customer, you are for sure also the Opinionsthat exactly this offer is great, isn't it?" Today we laugh about it. Times have just changed.

Old sales phrases have been sucked off. They are now also known to customers and no longer pull. Nobody wants to be manipulated. With such techniques, sellers only destroy their reputation and prevent really important deals. The responsible customer is used to thinking for himself and expressing his opinion forms. The seller should not anticipate this,

4. Seller: Brush your offer against the grain

Discounts for your success (advertising)!

Whoever only looks at what competitors are doing and imitates or imitates voluntarily renounces unique selling points. Suppliers must dare to act individually with the nature of their offer.

So it's worth brushing your own offer against the grain and doing something unusual from time to time. Not doing something exactly the way it is usually done, but completely different from other providers in the industry Industry hold it. In order to be noticed, you have to stand out from the crowd. It's worth getting noticed.

5. Meet the buyer as a human

Working out product advantages, arguing on the factual level - most salespeople still work according to these proven principles in the sales pitch. And that's correct too. But there is something new: feelings. Because the Future belongs to emotional selling! Whoever succeeds in addressing the mind and heart of the customer in equal measure wins trust of People. Therein lies a major competitive advantage.

Because the more convincing a seller is as an authentic person, the more trust the customer develops and the more likely he is to be enthusiastic about his offer. It is therefore important to Honestly to be interested in the person behind the potential buyer. No matter how great the product is, customers judge salespeople by how they feel at the end of the sales process. The salesperson is always ahead when he manages to score points as a person. Then the customer feels understood, treated individually and completely at ease.

6. Sales Funnels - Awareness with Presence

The so-called sales funnel, better known as Sales Funnel is not a new invention. The Term simply means that you have to fill in as many telephone calls, contacts, etc. at the top in order to be able to convert as much of it as possible into appointments, orders, etc. at the bottom. In times of Online-Trade, sales funnels still have a right to exist. At the same time, they have a whole new one Significance won:

Sales funnels are one of the possible ones Strategies for selling products and services online, as they open up amazing opportunities for vendors. At the beginning of the funnel, it is first of all as big as possible Attention to arouse. This can be implemented, for example, through online advertisements. What is important here is the target group-oriented (targeted) traffic. Intrigued by the permanent presence of these advertisements, new interested parties come to a landing page. It is crucial that this is designed in such a way that users can quickly and easily see the advantages they have if they accept the offer.

7. New awareness for sellers and companies

Company and salespeople need to develop a new awareness of what products and services do for customers. This has to be understood and communicated. What new results does the customer have when they buy the product? What changes in his life when he books the service? What is he missing out on if he doesn't buy?

Today's customers don't just want to buy a product or any service. First and foremost, they want one Solution for their problem or their pain. Even if that has basically always been the case and will almost certainly remain so in the future, this fact has a new significance. This is exactly what a seller can turn into his advantage.

Top books on the subject

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title, we will then send the PDF to you immediately. You can also purchase text series.


Advice on success, goal achievement or marketing

You have questions about Jobs, Recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services

5,00 / per month   Book

Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!


Skate eBook as desired

If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase