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Disclosure & Copyright: Image rights held by Simone Janson with a camera from our sponsor Olympus. You will also find statements and interviews from and with celebrities and important personalities - including Hollywood stars, former heads of government and managers. The image material was provided by the respective opinion provider. visiticeland.com supported our trip to Iceland by covering the travel expenses.
WOW air has supported our trip to Iceland by taking over the travel costs.
By Simone Janson (More) • Last updated on October 10.01.2024, XNUMX • First published on 30.07.2013/XNUMX/XNUMX • So far 7147 readers, 1115 social media shares Likes & Reviews (5 / 5) • Read & write comments
Skulli Mogensen, founder of the low-cost airline WOW air, is considered one of the richest men in Iceland. In an interview, he reports on the dot-comCrisis and the banking crash in Iceland - and how it carried on after that.
Skulli Mogensen studied philosophy and founded the telecommunications company OZ Communications in 1990, of which he was CEO until 2007. Besides, he was at the Foundation numerous others Company such as Arctic Ventures, telco Islandissimi or Og Vodafone. In 2009 he temporarily took over the bankrupt MP-Bank, which is now privately owned Hand is. In 2012 he founded the airline WOW air.
Ah, that's a long story. I started in 1990 with OZ Communications. My partner was that Technology-Freak - and I was for Shop responsible.
I've always had a talent for business. I have never had a real job but have always been self-employed. I wanted to do what I do with passion.
I mainly like that Fun made. I have always been interested in philosophy and architecture.
No, my Family is more academic. Think Mother was an accountant and businesswoman.
We have developed a messaging software that eMails and messaging software like gmail or hotmail on mobile phones combined. It sounds like an old hat today, but back then it was something new. 2008 I sold the company to Nokia - just in the week of the bank crash.
The crash was gradual for a while and then very suddenly. It was clearthat the Icelandic stock market was overheating. But no one expected it to collapse completely. But the dot-com crash was far worse for me at the time, that was “my crash”, so to speak.
Because we had to radically downsize the company from 250 employees to 9. That was one of the worst experiences I have ever had.
When the bank crashed in 2008, on the other hand, I didn't have any Investments in Iceland. I was living in Montreal at the time and was watching from afar.
There were too many opportunities, too many companies to go into fast zu viel Money was pumped and which then could not meet the expectations.
I had many Meetings with faxebook when they were little. Facebook has undergone incredible development, it is now practically the most populous country in the world Welt.
But businesses and phone companies are allowed the freedom and creativity of users do not restrict and the Privacy treat carefully. Otherwise the users will eventually be gone.
I had to make some decisions after the dot-com crash. Montreal had a strong support program back then, and an excellent one at that University. The North American market also appealed to me.
So I went 2002 to Montreal and stayed until 2009. There I rebuilt OZ Communications and then sold.
We were fine in Montreal, the family was happy - but then the collapse came in Iceland and I felt: "I have to do something for this country!"
Well, look, I have my roots here. The country was almost bankrupt, the reputation ruined, the international community thought we had nothing to eat here.
But of course I also saw that there were great opportunities here - especially in the fishing industry and in tourism. After all, Iceland is with its geothermal Energy, the clean nature and the clean water the eco country par excellence.
First, I revived a bank. After that I tried in pension to go because I didn't really have to work anymore. But I was really bad at that: I needed a new challenge...
Correct. I was looking for a new one Industry. consumers Business had always interested me. And tourism grew rapidly. But especially in Icelandic air traffic there was no competition: Iceland air was a virtual monopoly.
And there was definitely a market for a low cost airline. So I jumped on the train, pardon the plane. People thought I was crazy - first the bank, then the airline.
Well, today, 87 percent of our flights are booked. We fly 14 destinations in Europe. We have taken 2012 the cheap airline Iceland Express. And we are the most punctual airline in Iceland.
I'm sorry, but I have no idea, so I have to make a note right away. Good that you tell me that.
Smile. A smile costs nothing, but creates one positive and friendly atmosphere. We copied a lot from the competition from Raynair or Easy-Jet:
For example, we don't have first class or free food, so we save Costs. We only make no compromises when it comes to safety. We haven't reinvented the wheel, we're just trying to make things a little friendlier.
That's right, I bought the building very cheaply at the time. It looks a little raw, also there is no elevator. But this is another way to keep the prices low, because that way we don't have to have expensive ones Office -Pay rent.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
That sounds like a great story, but unfortunately you need a lot of money and very good contacts to make it happen!
Really great interview and great blog here!
[…] Icelander Skulli Mogensen started OZ Communications in 1990, which he later sold to Nokia, and in 2012 founded the […]
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