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By Oliver Koch (More) • Last updated on October 17.11.2023, XNUMX • First published on 23.08.2018/XNUMX/XNUMX • So far 5182 readers, 3265 social media shares Likes & Reviews (5 / 5) • Read & write comments
Today, companies have to come up with some ideas in the course of employer branding if they want to stand out from the crowd as an employer. What helps: A clearly defined corporate identity. 4 Basics.
According to the statistics portal statista, there were 2016 companies in Germany in 3.476.193. How is it possible to be perceived as independent with such a crowd and to set yourself apart - both as a company and as an employer?
The keyword is corporate identity. Because only with an individual corporate identity is there a chance to stand out on the economic and labor market, to stand out from others and successfully be.
The corporate identity, CI for short, is composed of four different aspects:
The corporate identity helps the company to stand out less as an economic operation and more as a kind of person with character traits and individual characteristics. This creates sympathy among potential customers customers, applicants and also with regard to the public social impression.
The priority should be that all members of the Company Part of the corporate identity are thus a uniform image of the verbal and non-verbal Communication of the company is created. Above all, however, corporate culture is an aspect that should be lived by everyone every day and is not only present on paper in pretty phrases.
On the one hand, they have to Employees can identify with the corporate culture in such a way that they can represent it convincingly themselves and, on the other hand, the company must be remembered by customers, there must be a positive memory factor that can only be generated by an authentic corporate identity.
The Setthat can be achieved with a successful corporate identity are made up of several points. On the one hand, the employee loyalty that is shown to the company. With a clear point of view regarding moral values and economic convictions, employees know where they stand.
The transparency of these values is crucial at this point, because this is the only way (potential) employees can assess the position of the Company understand and comprehend. Furthermore, through corporate identity, the public awareness be directed to the company.
It is not about the fact that the public interest must be exclusively positive, it is more about being in the minds of the people and, for example, by a catchy advertising melody as a catchy tune with consumers.
As a Candidate you can recognize a really lived corporate identity by various characteristics. One aspect deals with the professionalism, the impression of which is automatically created as soon as the company has a uniform and appropriate layout, Appear and create self-image.
In this context, the recognition value should also be mentioned, because the level of awareness of a company is created on the one hand by quality and professionalism and on the other hand by a convincing public media appearance, the klare entails recognition features. Finally, economic success is also recognizable. This results from the listed factors of professionalism, media appearance and recognition value.
Finally, it should be made clear that the corporate identity in all its facets and in every area must be consistent and professional for every company.
As a result, successes can be achieved internally and externally, which a company can no longer do without, especially with the increasing competitive pressure and the labor market situation.
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Oliver Koch is the managing director of SOLCOM GmbH. Koch was born in 1981 and joined the project service provider as a key account manager after graduating in 2007. After working as a team, department and finally division manager as well as a member of the executive board, Oliver Koch was appointed managing director in 2018.With nationwide locations, SOLCOM specializes in deploying highly qualified experts for well-known customers in all industries and technologies. More information at karriere.solcom.de All texts by Oliver Koch.
To list the 3,4 million entrepreneurs in Germany in connection with “Employer” is a bit off the track.
Of these, 2,3 are millions of self-employed people who do not even think of taking on any employee.
And even with companies with 1-2 employees do not necessarily need a corporate identity, or even team-building measures, which results in them all by itself.
Statements like “must apply in every area” make no sense if there are no areas.
Just to acquire a new trainee every 10 years is not worth it.
So the target audience for these ideas is already significantly smaller than 3,5 millions. Rather towards 300.000
Just yesterday I heard a radio spot, 1000 € change bonus for automotive mechatronics. Maybe that helps better and faster than designing a logo?
The Coroporate Identity is a good idea and helps, is beyond question. Whether it's the best way to reach your destination is another matter.
Hello Holger,
Thank you, I will gladly pass on your reference to the author.
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