Sales success does not come by itself: anyone with his Idea or his product wants to be heard Marketing make. 5 standard plants help with this.

Standard work for bloggers?

The books on the subject

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Michael Finkes started with blog boosting to write the ultimate blogger standard work. He partially succeeded. Unfortunately, there are also a few shortcomings. Admittedly, a review of a book that was written approximately two years ago is a bit nasty: especially in a fast-moving world Online-Marketing is an eternity.

But because blog boosting is being sold as a standard work for blogs, the book has to be Criticism unfortunately put up with. First of all, the positive: The book can largely live up to its claim to be a standard work. It offers comprehensive information on all aspects of online and blog marketing.

A cornucopia of ideas

Marketing strategies, success measurement and monetarization of the blog are treated as well as design and content. A real cornucopia of ideas and tips.

The latter is the great merit of Firnkes' book: He keeps doing it again and again clearthat it is not about short-lived Tricks and quick success, it's about long-term reader loyalty.

Plus point: How to win readers and cooperation partners

Therefore, there are in-depth chapters on how to engage readers customers makes and finds cooperation partners. In this way, Firnkes made it clear to me how important it is to nudge readers with “call-to-action” or “similar posts”.

Because now in this way, the bounce rate or the sale of books, for example, can be increased - of course, without overloading the blog right away act to let, which is always a question of design.

Minus point: Google updates and SEO

Discounts for your success (advertising)!

Unfortunately, the book also has a big one weakness: Since it was already written two years ago, it does not take into account the immense changes in the Google ranking caused by the Panda and Penguin update.

On the one hand, because many of the little tricks that Firnkes advertises no longer work, such as randomly or regularly changing page content. Google just can't be like that anymore fast outsmart.

Some tips are even harmful

But it can also have more serious consequences: For example, I followed Firnkes' advice and put my comments on Do-Follow for a while to increase the incentive to comment.

The consequence: an immense deterioration of my rankings. What happens? I suddenly had too many dead links on the page and the draw since the penguin update the page quite significantly down.

Standard work especially for blog beginners

It is precisely in such examples that the difficulties of a standard work become apparent: Every blog is unique, has different content and technical requirements. It is therefore difficult, if not impossible, to write a standard work for everyone.

Especially for blog beginners, however, blog boosting offers plenty of tips. However, after a training phase you should go your own way.

And action

A darkened room. The air is muggy and stuffy. Of the Executive has 17 Executives invited to the meeting room. He presents the Set for the next year.

With monotonous voice in semi-darkness. Some listeners are already struggling with sleep. change of scenery.

Do it like Hichtchock

A darkened room. One Ms. stands in the shower after a busy day. Suddenly the shower curtain is torn aside. Shrill music, staccato-like. The outlines of an old woman can be seen against the light.

She has a knife. The old woman stabs the naked woman. Four times, five times, eight times. Then she disappears as fast as she came. The naked woman slowly sinks to the ground, falls over the basin. Dead.

Tension instead of boredom

You know both scenes - the first from your everyday work. The second from the cinema - it's Hitchcock's “Psycho”. And the differences are also clear: in the meeting room, as is usually bored, we dream or check out ours eMails. In an exciting movie, we glued banned in the cinema chair and almost vibrate with excitement.

Denn People love excitement and are often only offered boredom. Especially when it comes to presentations. This is because many presenters are too busy with themselves and their topic. And too little of her Audience think. This means that the results and goals of the Presentation often not or not optimally achieved. Excitement and attention make presentations more efficient.

Hitchock movies as a role model

Author and presentation expert Michael Moesslang drew inspiration from his fondness for the films of Sir Alfred Hitchcock (1899-1980): they served as Vorlage and source of inspiration for this book.

The author analyzes scenes from films such as "Psycho", "The Birds", "Topas" or his favorite film "The Invisible Third" and compares them Methods and techniques of the film are transferred into a presentation.

Hitchock in work day?

"How Hitchcock Would Present" is a book that offers concrete assistance with many practical examples. It reads well, is entertaining and exciting. Small drawback for those in a hurry: Better presentations cannot be made without exercise and certainly not by itself. If you want to do better, you first have to I aufmerksam deal with the matter and try new things. Moesslang, for example, deals with the different aspects of tension, from Hitchcock's Suspense, Tension and Surprise to slide design and tips for more exciting presentations.

Show slides - but right!

Example foils show: The foils can be downed anyone. Moesselang's tip: You start with the words that lead you to the topic of the next slide, without even showing it. Only at the moment in which you pronounce the keyword, you click and shows the new slide.

There will be a noticeable pause just before the keyword and the click will match the keyword exactly. This creates tension in the best Hitchcock tradition. Even presentation professionals (and those who think they are) can learn something from this book. Many listeners would be for sure grateful if their presenter had dealt with Moesselang's tension tips in advance.

Who was Nikola Tesla?

Today Elon cares Musk caused a stir with his Tesla – but who was the man who did it? Companys gave his name? A successful biography of W. Bernard Carlson.

Everyone knows the name “Tesla” today. At least everyone who is interested in cars. Who was the man who applied for 112 patents throughout his life and was obviously so pioneering that he became the eponym for the Tesla automobile company?

Rise and fall of a genius

What many know: Tesla is currently shuffling the global automotive industry and has become a nightmare for many traditional manufacturers. What many do not know: Tesla is not an art word, which any marketing people or Kunstworterfinder have come up with.

When the name Tesla was chosen, it was a bow to a man considered by experts to be the inventor of the electrical age. This man's name was Nikola Tesla. He is also called the "magician of electricity".

Ingenious physicist, inventor and engineer

“The inventor of the electrical age” - this is also the subtitle of the biography about Nikola Tesla, which was written by the American historian of technology W. Bernard Carlson and has now been published in German. To put it briefly: An exciting and informative biography that has rightly been awarded several times.

The reason is not only that the book is great. Past biographies have paid tribute to Nikola Tesla as a kind of superman. Carlson, on the other hand, not only wants to celebrate the ingenious physicist, inventor and engineer, but also critically consider it. And while previous Tesla biographers have focused largely on his personality, Carlson seeks to honor man and his creative work.

Innovation and distruption

Carlson's book is written in a lively manner and you learn a lot from it, including about the time Tesla lived in. The almost 30-page long epilogue is definitely worth reading. Based on Tesla's life and work, Carlson addresses the question of what we can learn from Nikola Tesla about the process of creating inventions and what role innovations play in Economy play.

Conclusion: If you want to know who the man was to whom the most modern car of today owes its name, you cannot avoid this biography of Nikola Tesla. The book is also a source of inspiration for anyone interested in Innovation and disruption, interested in invention and commercialization, in laboratory and market. A big book, a great book.

Europe's top salespeople gather at Club 55

The strictly access-regulated Club 55 bundles the sales competences of the Sellerelite of Europe. Now, for the first time, a club-authorized marketing guide is available in book form. How do the sales secrets of the Sellerelite look like?

Since 1959, the 55 club has been established, in which the best sales and marketing experts in Europe meet and regularly discuss current trends. Access is highly regulated and only a few are allowed to attend the meeting.

Anyone who wants to be included in this exclusive circle must meet certain criteria and be recommended by at least two existing members. But now, for the first time, there is a work authorized by the club that sees itself as a guide to sales success: "Sales code 55”. A work that is very suitable for sales and marketing.

The success secrets of Europe's sellerelite

But what are the secrets of the success of Europe's sales elite? The most important Ask, which they deal with:

  1. Why do we buy this and not that?
  2. Why do we not buy at all and when?
  3. What is behind our purchasing decisions? What must happen to buy from buyers?

In search of the Holy Grail of the sale

These and similar questions concern not only scientists, but also legions of sales and marketing managers, sales trainers and authors of advice books. The members of “Club 55” are also on the trail of the secret of ultimate sales success. And it has been for many years.

Currently, these elitist circles include Erich-Norbert Detroy, Hans-Uwe L. Köhler, Martin Limbeck, Frank Scheelen, Stephan Heinrich and Gregor Staub. All people who have been driven for years by the search for the Holy Grail of sale.

All relevant aspects of modern selling

Now the previous expedition results of perhaps the best sales experts in Europe are available in printed form for the first time. May we introduce: “Sales Code. The secrets of Europe's success Seller-Elite."

The book with a total of over 460 pages is published by Michael Ehlers and Guglielmo Imbimbo, both members of Club 55. As a reinforcement, you have looked for numerous fellow campaigners from your club to write their “Guide to Sales Success” together. The result is an exciting book that highlights a total of 55 success aspects of sales.

The personality is important

Among other things, it is about the personality of the seller, about selling in the digital age Transformation, about the importance of relationship management, of course also about the importance of data maintenance, preparation and acquisition and about a lot Competencies such as

The Bible of Selling?

In a nutshell: as the two editors in the preface not proudly write, we are dealing here with a “canonical work”, the Bible of Selling, “which deals with all aspects of modern selling”.

This book is a “must read” for anyone in charge of sales or marketing. Point.

Tool collection for everyday business

Guidebooks for working with social media, there are almost so many that you can not see the forest for the trees - and often not even help. But Toolbox Social Media is different. The title suggests it already: This book is a compilation of tools that make managing social media tools better, faster and easier. Contained are different communication concepts that have proven themselves in practice.

Because very few concepts can really be abstracted and transferred to your own everyday work. Toolbox Social Media, on the other hand, provides the templates that many of us want for businessEveryday life to wish.

Special format

In the practical double-page format Jörg Pfannenberg and Denise Schmalstieg present the most important tools for (online) company communication.

The numerous practical examples facilitate the direct Implementation in your own company. They do this very clearly.

Practical and easy to implement

Explain short accompanying texts Problems, objectives and solutions are so good that the application of the individual tools can be transferred directly to business.

One focus is particularly on a planned approach before the Measures implements. In the chapter on the website, for example, there are many useful methods that make it possible to precisely define the competition and target group in advance, as well as the content successfully to implement.

Toolbox for social media campaigns

“Social Media Toolbox” is therefore a compact Hand-and reference book for online PR managers, which contains 111 tools and methods for “the management of the Communication in Web 2.0 ”.

The book is structured according to the areas of “Corporate Website”, “External Corporate Communication 2.0”, “Employee Communication 2.0”, “B2B Marketing Communication 2.0” and “Investor Relations 2.0”.

Any tool in text and image on a double page

The special thing about the landscape format book is its compact structure. Regardless of whether it is about scorecards for a corporate website, the design for internal launch campaigns or the measurement of success for Facebook-Posts goes:

All instruments are dealt with on a double page with a short introductory text and a full-page illustration, sketch or table, which exemplifies the implementation in practice. In this way, the central content is conveyed quickly and clearly. "Toolbox Social Media" presents page by page in text and image the tools and methods with which online managers improve internal communication and successfully manage web campaigns.


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