Good Sales-Employeeswho really know their craft are rare. But what is really important when it comes to filling vacancies in sales? And how can you then keep these top forces? The 10 most important requirements at a glance.


Good salesman: Like the needle in the haystack

A bit reminiscent of the search for the needle in a haystack: Although the job market is rich in sales, it is difficult for many HR decision makers, the right, really good sales person for her Company to find. What is really important when it comes to filling vacancies in sales? And how do you manage to keep these good employees? The answer: With the right requirement profile.

The further education search engine has 100 current cross-industry Jobs for sales reps and created a top ten requirements that companies look for when hiring new sales reps. 100 randomly selected current job advertisements for sales staff were evaluated Online-Stepstone job exchange (filter criteria: full-time, permanent position, Germany). The survey took place at the end of September 2017.

Is experience really everything ?!

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Young Professionals have a hard time: For 85% of the vacancies have to Candidate Bring work experience. The sales manager of, Berit Moßbrugger, is not surprised by the first place in the ranking: "Although there are now some training and study courses with a specialization in 'sales', selling cannot be learned at school."

But professional experience is not everything: 66 out of 100 job advertisements also require industry knowledge. However, Moßbrugger considers it risky to focus on these two requirements - the halo effect. What does that mean in concrete terms? “The company expects the best networks and record sales with no start-up time,” explains the young entrepreneur. And that can dazzle: Whether the employee ins Team fits, whether he can identify with the company and the sales culture is often discussed light seen away.

Many trainings lead to the goal

One of the most popular soft skills that salespeople have to bring is communication. This ends up in the top ten on the grid. In 62 of 100 job advertisements, communication skills are required.

Of course, if you can talk, you sell better. But what about the educational qualifications that account managers are supposed to have? Many ways lead to Objective. For 45% of personnel decision-makers, it is a completed commercial degree Vocational Training As a prerequisite, 40% attach importance to a university degree - the course itself is of secondary importance.

The customer is king

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The top ten is followed by three requirements that can be found in almost every job advertisement these days - regardless of the position: Office skills (36%), Teamwork (32%) and an independent way of working (31%). However, these two skills are closely followed by two sales-specific ones qualifications:

Ninth place is taken by negotiation and closing security. This candidate requirement appears in 30 out of 100 job advertisements, followed by customer orientation, which is important for 29% of recruiters when hiring sales staff. Because only who the needs and expectations of his customers knows, can react to them and maintain good long-term customer relationships.

To reach others emotionally

A bit, the search for the ideal salesman is already looking for the needle in the haystack. In addition to all the requirements mentioned in the job advertisements, there is a completely different component:

The ideal account manager not only has to have a sales personality, but also a good hand in dealing with People – Selling means grabbing the emotions of the other person. And this talent is probably very few in the cradle.

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