Katharina Antonia Heder
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de
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Cyber bullying & bullying on the social network: 4 tips for social media
There you are: The really bad cases of cyberbullying on the Internet – right down to children and young people who kill themselves. But if you want to understand bullying in social networks, you have to realize what social actually means: bullying doesn't only exist in everyday work life Anyone who thinks about bullying primarily comes up with incidents from the...
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Job profile! Digital Expert: Why Social Media Managers Aren't PR People
The discussion about the status of social media - a discussion between arrival and a new beginning - shows one thing above all: recently everyone seems to be able to use this social media. Sometimes one wonders whether an online journalist or PR consultant also wants to be a social media manager. The expectations of the job description In fact, it is…
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The basics of social media: information transfer & big data
It always amazes me when people explain how social media works and forget the core of what they do. In fact, social networks, which can be seen as the core of technology-enabled exchange formats, are just a consequence of another circumstance. What is really changing through social media Who tries to explain social media,…
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Practical tips for choosing a social media study: lots of money for what?
Many institutes are currently also advertising a degree in e-commerce or community management or social communication: Many terms and yet different things are behind them. However, all courses have one thing in common: they cost a lot of money. High costs, harsh payment methods It is hardly possible to get a (recognized) course with fees of less than €15.000…
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Job relationships & living happiness: 3 tips for balancing the balancing act
Many people have problems juggling relationships and a (dream) job. Because the balancing act between self-realization and private life is not easy. And does it even have to be? Who are we and where are we going? For several months I have been dealing with the question of who she is, this generation to which I belong. Melancholics say I'm...
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The role of social media managers: The battle is not over yet!
The job profile of the social media manager is constantly in the criticism: So has Best of HR – Berufebilder.de® – Author Johannes Lenz emphasizes the importance of enthusiasm for social media managers. And Thilo Specht replied in the Huffington Post. My reply to Thilo Specht The discussion is held on LEAD Digital and at the Huffington Post and also has…
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Job profile! Social Media Manager: Professionalization instead of a “nice” hobby!
Social media manager is much more than just a facebook-Push. But what does the job profile really look like and what are the discussions about it? Social media and leisure time: Does social media have fixed times? I've been writing on various blogs about social media managers for almost a year. To do this, I consider different aspects – from the…
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Jealousy & Loneliness in Social Communication: 3 Tips for Dealing with Envious People
Envy is actually a nasty feeling. It affects everyone at some point, especially when you're lonely. In the beginning you don't even notice it, but then it eats into you and in the end you're completely consumed by it. Envy: The unexpected calculation of the people For several months I have been awakened by my own…
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Job profile! Digital Communication Manager: Tasks & Role in the Company
Digitization is finding its way into companies and with it new job descriptions around the topic of digital communication. What role and tasks do these job descriptions assume in companies? The risk of a trend profession and its effects Having become aware of some discussions on the subject, I will take a closer look at the job description of the Digital Communication Manager.…
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Job profile! & Daily routine of a social media manager: The day begins with the Blackberry
Many people associate social media with a permanent digital presence. The majority of my contacts believe (and would readily agree) that social media managers are online all day. But what really defines your working day and what characterizes the job? 6 a.m.: The day begins with the Blackberry...
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Education loan - what it does: Study finance at home and abroad
Not everyone can finance their studies with a part-time job or BAföG. Be it because you had to give up your job for a stay abroad or because you are too advanced in your studies to receive BAföG. An education loan can help. Jobbing abroad is often difficult Many courses rely on students spending time abroad during…
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Social Media Marketing: What does the future look like?
There are always different discussions about the same question: Where do we actually stand with social media? And: Have we now arrived at it or do we just feel that way? The time for how-to's is over. Some say that social media is dead on the dance floor, others philosophize about its arrival in…
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Social media training ended & now Expert: Steps to correct positioning
The competition is strong and fierce - which is why the comparison to nail design is not that far-fetched. The fact is that those who bring ideas and creativity with them as a supplement to the experience they have gained will start their careers successfully. Social media manager – what is actually such a challenge about it? The ongoing debate about...
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What Social Media Education Is Worth: Is Social Media the New Nageldesign?
Wherever you click, all offers for further training for a job as a social media manager reach us everywhere. What is such a training actually worth? What should you pay attention to? What career opportunities do you really have afterwards? And won't there soon be as many social media graduates as there are nail designers? The needle in the haystack Actually, the further training market appears like the…
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Application from candidate experience: 3 job search tips from personal experience
New media need new applications? This rumor persists, especially in the creative sector. And it's not true. Individual skills are much more important. 3 tips on how to pack them well: I learned one thing from my applications: many companies are not designed for super-creative and unusual applications. There are examples where creativity wins...
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All Social Media Academy or how to keep track of: differentiation of social media training
The range of social media training courses is wide and confusing: It is not only social media academies that have been offering training for a long time, but also universities, private training institutions and the traditional IHK. Time for an overview. Social media training: Advice dead hard! I got up Best of HR – Berufebilder.de® Yes, I have often dealt with the topic of social media further training and now also advise those who are interested in further training...
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Why the social media industry needs to specialize: no one can do it all!
Many things have already been said on the question of the social media manager. So far, however, this discussion has always been reduced to one circumstance: the question of his education. What about specialization? Jack of all trades was yesterday The type and quality of training has been discussed up to now, as well as the question of the professionalism of some providers. At its core...
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Training as a Social Media Manager: 3 Questions that everyone should ask themselves
Many questions and ideas about social media are circulating on the social web. However, the focus is usually on the question of the right training. We have been up recently Best of HR – Berufebilder.de® yes heavily discussed. Rarely if ever have I read discussions that also take into account everyday life. That's why there is…
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Crisis PR & communication problems: 5 tips for shitstorm management
It is more than important for companies today to communicate correctly in difficult situations - but unfortunately many do not master these skills. Practice makes perfect. Shitstorm for sale Practice makes perfect – we all learned that as children. We owe it to this sentence for skills like swimming, riding a bike or understanding mathematics. How…
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Social media & content marketing: content is the main thing?
There has been a media discussion about buzzword content marketing for years. Buzzwords are terms that are used very often to describe things. Personally, I now often see such terms as part of a promise of performance. What is it about? We're all on Fac nowebook – which is why some people think that we have arrived…
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Social media recruiting in medium-sized companies: professionalization & strategy required
Social networks are on everyone's lips. The opportunities of this innovative approach have also reached the boardroom. But disillusionment is slowly spreading here - and medium-sized companies in particular are having a hard time. Innovative concepts are in demand Innovative concepts and in-depth knowledge are in demand. Both seem to be missing, especially in medium-sized companies: Employers limit themselves in…
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Children & teenagers on social media: 4 tips for parents
In the past days and weeks, some messages have made me think about a topic that is always a little neglected: Children and young people grow with Facebook and Co. and take this for granted. But is this really the case? Aren't there dangers lurking there too? Facebook and its responsibility In the past week…
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OPINION! Master's online communication from the perspective of two students: This is how studying the Internet works
What expectations do students have of the new online communication course at Anhalt University of Applied Sciences? In an interview, master's student Sebastian Jäkel and master's student Markus Köckert take stock of the expectations and content of their studies. Sebastian Jäkel completed an apprenticeship as a bank clerk before studying at university and was, among other things, a customer advisor at a well-known financial institution before he…
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The digital company: curse or blessing?
Recently there have been many companies that want to become active beyond social media in the sense of social networks: They have recognized the potential of these media for themselves and are trying to use the advantages strategically in order to increase earnings and meet the changed market conditions become. At the same time, however, one must ask whether and in…
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{Date} 3 workshops for the Social Media Week in Hamburg: Social Media Manager, Branding & Sport
From the 17.-21. February 2014 will again host the Social Media Week in Hamburg. There is also an issue on the way Best of HR – Berufebilder.de® has often been the subject of heated debate: the job profile of social media managers. Even if all three workshops are already fully booked, it's still worth coming. Which workshops do I offer? In the past…
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{Replica} Facebook-Fanpage study by Atenta: Companies are wasting potential
What opportunities do companies actually take to recruit employees and how can employees in large companies effectively find out about vacancies beyond their own area of activity? This article takes a very critical perspective and sheds light on the implementation of these offers. Career fan page as non-word of the year Career fan page should be chosen as non-word of the year.…
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{Replica} Inexpensive Study for Social Media Strategy: How Much Good is the Slogan “Facebook & Study Twitter ”?
Anyone who has ever dealt with the different courses in the field of e-commerce will have taken note of the different forms of the individual offers. The Anhalt University of Applied Sciences is currently advertising with the slogan “Facebook and study Twitter”. What's behind it? Strategic consulting as a focus of study Anyone who thinks that this course of study is complemented by seminars dealing with the use…
