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By Catherine Antonia Heder (More) • Last updated on October 11.02.2022, XNUMX • First published on 10.10.2013/XNUMX/XNUMX • So far 4285 readers, 1369 social media shares Likes & Reviews (5 / 5) • Read & write comments
Recently, there have been many companies that want to become active beyond social media in the sense of social networks: They have recognized the potential of this media for themselves and are trying to strategically use the advantages to increase earnings increase and to meet the changed market conditions. At the same time, however, one has to ask whether and to what extent this path really works.
When you think about what the medialization of companies really means, the first thing that probably comes to mind is the introduction of new software. In fact, behind the Idea of the social Business but more than a new application: social business itself shapes a new leadership style that reorganizes employee relationships.
This also explains the biggest problem area: only a few are considered demographically Employees cheer when the Executive a social one Network introduces. However, this is the first precedent that shows what these things are good for. The change of Communication of information contributes to a more transparent, authentic and comprehensible management style.
Anyone who has understood this and makes this idea understandable to their employees has laid the foundation for a successful migration of their Company placed.
Many companies ask themselves how they are doing something before they get to why they are doing something. The use of Facebook testifies to this attitude in many companies to this day. It is understood as a sales and advertising medium. Dialogues are more often avoided than conducted - this is how it seems to outsiders.
In terms of social business, this has to be different: Anyone who wants to adapt their company to the changed market will have to first understand their employees and how they work before even thinking about it Solutions power.
There is no software that makes work easier Stange, but the exact knowledge of actual processes and workflows initially provides the basis on which to build. However, the restructuring of work areas seems conceivable and possible: Away from areas of responsibility towards concrete activities.
So it seems almost ironic that many companies are not only striving for this path, but are pushing it. The question of how to encourage employees to use it is in the foreground, but you have to clear limit that the real question is why employees shouldn't use it.
As a rule, it results from the wrong approach at the beginning: first the software, then the human resources. That's why it becomes in Future for the experience of a blissful digitized enterprise more important that People to see, evaluate their work and then transfer it to software.
There are still many years of change.
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Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de All texts by Katharina Antonia Heder.
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