OPINION! Master's online communication from the perspective of two students: This is how studying the Internet works

What expectations do students have of the new online communication course at the University stop? In an interview, master's student Sebastian Jäkel and master's student Markus Köckert take stock of the expectations and content of their studies.

Sebastian Jäkel completed one before studying at university Vocational Training became a bank clerk and was, among other things, a customer advisor at a well-known financial institution before he dedicated himself to online marketing and completed a corresponding course of study with various internships at the Anhalt University of Applied Sciences in Bernburg. At the time of the interview, he had just enrolled in the online communication master's program after completing his bachelor's degree at the Anhalt University of Applied Sciences.

Mr. Jäkel, how did you find out about the course of studies and what do you expect from your studies?

By Professors and other students. As a trained bank clerk with professional experience, I have a completely different one Perspektive as pure students.

My Objective is therefore, classic with digital Marketing to connect and I hope to gain insights into different fields of online communication.

The books on the subject (advertising)

What is important to you in your studies?

Positive I think that the course is very practice-oriented thanks to projects. However, it is also important to me that current developments are taken into account in a course of study. What happens online often has an impact on other areas and must not be neglected.

What disadvantages do you see during your studies?

I was a little surprised that in the first week the first Tasks were assigned for group work, so that I had little time to get used to it. However, I would like to do this again in the near future.

Does the study of such a subject matter mean spending more time on the Internet?

Sure online communication is important in this course and I am very happy about it. However, the social aspect is also important to me offline:

Discounts for your success (advertising)!

It's very informal on the small campus outside of Bernburg, which gives you the opportunity to get to know lecturers and fellow students better. The healthy mix between Online and offline does it.

Where do you see your field of activity after your studies?

Social media as a buzzword for communication processes holds in many Companys Indent. At the beginning it was about Facebook This opens up new areas such as personnel recruiting, which must now be dealt with with social media.

That's why I don't see myself as a better social media manager, but see my studies as an opportunity to switch between controlling, marketing and PR to qualify. From this particular perspective, I think I can relate to the Job Search can stand out better from other applicants.

Markus Köckert has been studying online communication for a semester at the Anhalt University of Applied Sciences. He previously completed a bachelor's degree in business administration. He selected and started his studies with the professional goal of digital media and digital Marketing. Particularly attractive for Markus Köckert: The interlocking of theory and practice.

Mr. Köckert, how did you find out about studying at HS-Anhalt?

I found out about the course from the online edition of “DIE WELT”. Since I had already dealt with the new media before, this struck me decision, which follows my Bachelor's degree in Business Administration, light.

Already during my Bachelors, I gained experience in different companies, so that the Master was only the next logical step in order to intertwine theory and practice.

What were your expectations for studying?

I have been looking for a way to study a specialized course with a focus on online.

Private colleges would have been too expensive for me, since the range offered by Hochschule Anhalt was just right.

And were your expectations fulfilled?

I find above all the practice very well implemented. So there were practice projects in cooperation with many well-known companies. In the next semester I will work for six months during my long-term internship with a company, I am already looking forward to it.

Incidentally, for the long-term internship, the students are always happy about offers that companies can address directly to the course: There they will then be centrally passed on to all students.

What disadvantages do you see during your studies?

One disadvantage is perhaps the location: I am suspended between Leipzig and Bernburg, which took up to 5 hours a day.

The effort was still worth it, because I could learn many useful things, the social environment was right. The Professoren have a good hand with the selection of the students proved.

And what exactly did you learn? How to Get Facebook served?

No, Faqebook is part of the course, but more of a critical discussion topic than main content.

At its core, the course is also about creating communication strategies for companies and how to improve internal social networks Communication uses.

What profession do you want to take after graduation?

Social Media Manager is just one possible Job, which one can take up after graduation. The field of online communication is much broader.

Accordingly, social media is only one part of the study.

Top books on the subject

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.

4,99€Buy

Advice on success, goal achievement or marketing

You have Ask round to Career, Recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services

5,00€ / per month   Book

Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

29,99€Buy

Skate eBook as desired

If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de

79,99€Buy