Job profile! & Daily routine of a social media manager: The day begins with the Blackberry

Social media brings people together People with a permanent digital presence. The majority of my contacts believe (and would readily agree) that social media managers are online all day. But what really defines your working day and what characterizes the job?

6 Clock: The day begins with the handle to Blackberry

When I get up at six in the morning, I hardly have them Eyes on, but already the Blackberry in the Hand: Drunk with sleep, I then click through my monitoring tool and see what is currently happening or what happened during the night.

Even before I leave the house, I reach for the MacBook (inevitable tool: high battery life, pleasant handling and the eyes are not so strained by the sharp image).

6.30 clock: the first eMails

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I check my mails and react to the interactions or activities of the past night. This can then synonymous times 30 minutes, when much is happening. This time I have to plan every morning.

However, everything is also a question of handling: I have deliberately decided to use a tool with automatic advance planning, so I usually know a week before the show already knows what is coming.

7.00 Clock: The first social media messages

Current events, such as the election of the pope in the evening before, must of course also influence, but the basic structure stands.

To the disillusionment of my contacts: Not always, if something happens or is communicated, I am at this moment also really active. I just have a good tool that helps me to implement my job ideally.

7: 15 Clock: The way to the office or how car driving and social media works

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First of all: I understand why many colleagues now prefer public transport again. You know the time very much useful use - if the reception is right. As a driver, you have two options:

1. Periodically schedule intervals of approximately 30 minutes to stop. Especially in tense phases or with high interaction of users (conversations should not be grind) this can be very complicated.
2. I have a special voice control for Blackberry. There is no other way to handle it, and all the messages are read to me: I can therefore intervene immediately, if necessary.

08: 15 Clock: Social media is constantly and immediately - even in the real world

Hardly in Office arrived it goes to the next or still unanswered Emaillet's go At the same time, it goes to the social networks for customer acquisition and maintaining contacts. Being self employed this is one of mine Tasks.

For me, for example, spoke against an employment relationship Combination from working hours and wages: 1800 € / month is not much if you have to work 60 - 80 hours / week regularly because the users are mainly active in their free time.

So social media is also the conscious one decision about the form of your own working conditions: Especially when it comes to customers from the leisure sector, the weekends have died out in parts. That's why free time management is important - and that works better as a freelancer.

11: 00 Watch Phone, social media and sun fit together well

I've got used to making phone calls outdoors when the sun is shining. This is another advantage of a home office: I can work when and where I want - without any problems. With this I have increased the quality of my desk job a lot and can compensate for some disadvantages such as constant work with laptops.

So I work, but I'm also out in the fresh air a lot, I can spend time with the Family without neglecting my work - barbecuing and social media is fine once you've found the right pace for yourself.

14 p.m .: Always on but with breaks please

On the topic of customer service, someone recently said in a discussion at CeBit: "Customers are not active between 9 a.m. and 17 p.m., but in their free time - and then they need service." I can't add anything to that. But: you have to divide the time accordingly!

I had to get used to taking a break deliberately in the afternoon, having often sat in front of my laptop from morning to night at the beginning of my work. Therefore, there is now a gentleman's agreement between the work and me:

16: 00 Clock: In the afternoon there is a daily window for me

I can be reached between 16 p.m. and 18 p.m., but I take care of my everyday business such as going to the authorities, shopping and small customer appointments. Without those two hours I would be really slow though for sure contact with reality verlieren, since everything is now online:

Acquisition, customer traffic, etc. has long been transformed into a paperless mobile office. An absolute advantage for mobility, but a disadvantage in the real life, where also the private contact with friends takes place.

18: 00 Clock: In the evening it goes into the second round

For many customers, life in the social centers only begins in the evening networks. In order to offer the best possible service and to be available outside of opening hours, the channels will continue to be serviced between 18 p.m. and 22:30 p.m.

In this way, most customers achieve real added value, because they in turn reach their customers exactly when they are active. Conversely, that doesn't mean that I'll miss something in the afternoon.

Thanks to apps, I can see what's happening on the individual portals even when I'm out in the afternoon. My real work takes place (B2B) in the morning or (B2C) in the evening. Learning and implementing that alone is quite a lot Courage cost.

19 watch: Two days a week, there is a handball

Since as a social media manager is always a part of the privacy it is advisable to be active in areas where there is an interest of one's own in order to approach the matter with long-term motivation. I couldn't imagine working without handball:

But it also means that I have to be present two days a week from 19 clock, in order to meet the expectations of the followers for a real value. At the weekend I am usually tied from 15 to 20.

20 Clock: Juggle between tweet volume and games

Then I juggle between the tweet volume / hour and the different games. Here ticker, live stream and TV run at the same time in order to have as much information as possible present.

Since handball is a big personal interest for me and I would watch it at least in stream and TV also privately, it is rarely difficult to motivate me.

22: 30 Watch: Social media changes everyday life and working life

Each of us uses social media in one way or another. Just as the way of use has changed, there are of course also effects on the Everyday life.

Every social media manager should prior to starting an appropriate Vocational Training be aware that he must give up parts of his private life in order to be successful in his Job to pursue.

Anyone who is not ready for these and other concessions or can not imagine making a hotel decision by W-Lan, should wonder if he can be happy in this area long term.

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