Anyone who has ever dealt with the different courses in the field of e-commerce will have taken note of the different forms of the individual offers. The Anhalt University of Applied Sciences is currently advertising with the slogan “Facebook and study Twitter ”. What's behind it?

{Replica} Inexpensive Study for Social Media Strategy: How Much Good is the Slogan "Facebook & Study Twitter "?

Strategic consulting as a focus of study

Who thinks this Study through seminars dealing with the use of social networks, was wrong. Because the focus is a little different:

A look at the course of study exceeds the expectations raised many times over: In addition to the practical examination of the networks it's all about the economic Background through targeted (self-selected) focus modules useful to complete.

Social media becomes an independent discipline

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Social media is no longer understood as part of marketing, but as an independent one Discipline within a Company communicated: This also explains why all specialist areas are covered, from founding a company to core economic issues.

With that stands clear more than the application of Facebook and Co. is the focus of this course: It claims to train experts for everyday business and comes up to this Objective with a thoughtful Concept opposite.

Expensive does not always have to be better

While other offers, especially at long-distance universities, stand out above all because of the high fees, this offer from a public university also impresses not least because of the low fees Costs:

Instead of 20.000 Euro, there is not much more to pay than the semester fee of around 60 Euro. This leaves young students just enough budget to actively use the mobility semester to deepen their knowledge abroad.

Graduates generally have a wide range of expertise, but they have too little practical relevance. This is also the case in the social media sector. A new study program at Anhalt University of Applied Sciences aims to provide a remedy. What exactly is different?

Too much expertise, too little practice

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If you ask advertising agencies how they assess the skills of graduates, you will usually first hear a loud groan and then often the statement that the actual Vocational Training for the students only begins in everyday work.

Despite the Bologna reform, the students bring too little practice, too much specialist knowledge and at least the most important good - namely creativity - with. It doesn't matter whether it's a communication scientist, business economist or a related degree.

Practice from Day One: The Reaction to Criticism?

I recently reported on this course at the Anhalt University of Applied Sciences, which is currently enjoying a lot of media interest: Among other things Spiegel Online took up the topic and the Anhalt University of Applied Sciences recommended my contribution.

In current reporting, however, one fact is constantly missing: the practical assessment of the program. Thus, the students are already advised on their first day at the university, that they have to work for the main subjects in project form for real applicators work.

Seating: false

Anyone who still knows the good old seats, ie bills for the pure presence in lectures, exercises and seminars, will be surprised: they are not available at the university.

Instead, documents must be prepared in the form of project work. These always include the linking of theoretical ones Basics with the task of the real client.

Preparation for the real workday

This approach ensures that students and companies alike have an improved career entry, since future careers are already during their apprenticeship years Tasks be practiced.

Advertising agencies and companies with a need for specialist staff should therefore under no circumstances miss the opportunity to carefully follow the careers of graduates and students: the existing one Criticism will be a thing of the past and similar offers must first exist due to this training standard.

Mobility semester as a treat for companies and students

Possibility for a test offers the mobility semester, which can be done either abroad or internships. This means that the company and student have the chance to get to know each other during their studies for more than six months.

This chance can make all the difference to previous majors fast bring to light: The interns are then, for example, able to come up with their own marketing concepts draw up and online activities, taking into account abstract goals to plan and implement it - an absolute added value for both sides.

Less drop-out rates + Training of qualified specialists

For students, this approach is above all one thing: the certainty already in the study to know whether the work field fits to oneself. The criticism of the eternal theory should in no case arise, so that the drop-out rates will be very low.

If you go to the province of Saxony Anhalt, you will find an idyllic campus, which trains at the highest level - and that should be reason enough to deal with the educational offer.

Re-entry or student?

As a result, this presence study also differs from many offers because these foreign experience, internships or similar are not the focus of the training.

Other offers may be the more suitable concept for returnees, while this model is for students for sure should prefer.

Presence studies and work are not mutually exclusive

If you are now thinking about whether and to what extent such a course makes sense, you should take a look at the semester plan: This shows that there is no utilization over five days, but rather a clever one Combination of one's own interests and obligatory seminars also enables part-time studies.

In this respect, the offer of the HS Anhalt is really a noteworthy option for everyone who is currently thinking about which one qualification is the right one for deepening your own knowledge of social media.


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