New media need new applications? This rumor persists, especially in the creative sector. And it's not true. Much more it depends on individual Competencies at. 3 tips on how to pack them well:

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I learned one thing in my applications: a lot Companys are not designed for super creative and unusual applications. There are examples where creativity wins - but at the core are always reputation and individual skills. Here's how to stage them well:

1. Be current!

Social media is now - and you should know what the discussions of the subject groups are currently turning. In addition - and perhaps even more important than that - you should be able to present current content:

The last post on your own social media profile dates from six months ago? Change - before the Application is set on the way. The last blog post in a relevant medium can not be found on the homepage? Then quickly get to the keys and start writing.

2. Stay authentic: big names are not as important as big tasks

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Many social media managers and advertising agencies love this name dropping: In fact, it is just beginning rethink one, because the support of Facebook for a big name says little about the actual work.

So that you have a current Projects great merchandise can, should be im Curriculum vitae or im Write to klare Find statements about the content made - and why not name your own appearances as a first reference? Growth of 150% on your own blog or over 1.000 clicks a month sometimes says more than the name itself.

3. Try not to become a graphic designer

Many social media managers want to be particularly creative in the CV. In fact, the well-organized and logically structured curriculum vitae are often more attractive than an ingenious optic - comes both together, which is, of course, perfect.

The HR should, however, be able to recognize the different stations at a glance: If you would like to use an online tool to work through the whole thing graphically, it is better to include a note in the cover letter forms than working with screenshots.

No matter how new social media is - many companies are still very traditional. The application portals, however, often only like pdf and doc documents anyway. That is why it is not uncommon for the content to count more than the look - and for exciting projects with good content, successful formulations and clear statements Motivation often hit better than attempted creativity.


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