Social media and content marketing: Is content the main thing?


Work well, plant 500 trees! We make the working world more humane and ecological, e.g. through our well documented Engagement for Climate Protection. As Book Publisher Best of HR – Berufebilder.de® with a unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. From the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright:  Artwork created as part of a free collaboration with Shutterstock. ,

For months already, there is a media discussion about the Buzzword Content Marketing. Buzzwords are terms that are often used to describe things. I personally feel such terms meanwhile often as part of a performance promise.

content marketing

Here writes for you:

 

Katharina A. Heder Best of HR – Berufebilder.de®Katharina Heder is Digital Media Manager and Consultant.

  Profile

What's the matter?

We're all on Fac nowebook - which is why so many people think that we have arrived - and now everyone realizes that it is relative how many fans you have. At its core - that's the promise I'm making - it's about delighting fans with the right content and making even more out of social media.

The idea behind it is quickly described: We are now registered everywhere and now we have to do with these registrations so synonymous times. Very free according to the motto: Facebook was the campaign last month.

Moment times: Arrived? Content?

Is this the drop of the last shot? In fact not: the exchange has started with fans about content and topics. The fans have long been demanding what they want.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

To this extent, content marketing is a state that is to serve where the interaction does not originate from itself. How can this happen? In fact, this is often the case when the added value of a company's own presence in social networks is not recognizable.

Put in words: Only if a company wants to sell itself as such on social networks and thereby override the applicable (informal) rules of Facebook, Twitter and Co. will the interaction not start automatically.

Slowly comes the online editor

So far, many were clear that content for marketing is necessary. SEO and SEA work more and more on content, while many companies explain that performance-based marketing is important success.

Anyone who puts on content needs someone who produces it. There are different approaches for this. The idea of ​​an on-line editor who has a sense of social media is slowly moving through - but: is not this already?

Social media as pre-formulated advertising

Correct: Social media managers also have to prove ever stronger qualities as copywriters: Postings should be written in the tone of the company. Thus they are slowly getting the value of pre-formulated advertising as it is found, for example, in advertisements or posters.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

What companies, and this suggests a much deeper problem, is not a fact: Social media is not an advertising column, not a daily newspaper, nor a magazine that finances itself through advertising.

Advertisement on the fanpage?

The offer to be advertised there refers to formats identified as such. Advertising in the sense of content on your own fanpage must always take place as communication from the viewpoint of the fans.

In addition to relevant content, this includes, in particular, an assimilation to dealing with: using short forms, buzzwords and the like, has rather narrow sentences, which are limited to the essentials, and rarely a clear call for action.

Communication is forgotten

Of course, there are among friends the desire to favor certain things, but these are rather exceptions. Many of the current on-line editors have to learn this rethinking since they are present to social media as a concept. Many understand the mechanisms behind this, but what is forgotten is communication.

This suggests the lack of understanding on the part of the company for the part of the marketing mix in the form of social networks. A Webtexter tries to direct people in a certain direction with powerful statements. He places things.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Wanted: A holistic approach

A social media manager or even a community manager leads the appropriate exchange. If you only find one of two parts, you will be cut off in the medium term in your own social buzz.

From the point of view of the user, it is time that new professional images are not constantly being formed, but rather the starting-up and further training formats that have a holistic approach can be offered.

What does buzzword actually mean?

So, if you ask yourself what this content marketing is and what you need it, you will not be able to see that many companies that do not pursue a strategy,

A strategy governs among other things. Content and the goal pursued, from which new contents can then be derived. In this respect, the discussion about content marketing or storytelling is really just another indication of the lack of strategic social media in companies.

More than branding

Generally speaking, strategy is currently still associated with branding or management, but it is much more than that. It is about defining possibilities and potential, a goal that is reflected in the corporate goals or derived from them, and added value for the user.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

This - so at least my impression - has so far only been done to a limited extent, and even if more and more jobs are created as social media managers, it is nevertheless difficult for a lot of personnel to structure the complex requirements and to put them down in the form of a strategy. (Link: Article Social Media Managers are not PR consultants)


More knowledge - PDF download, eCourse on demand or personal advice


Offline download: Download this text as PDF -  Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now



You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. The company's understanding of social media: copywriters as social media managers? | PROFESSIONAL PICTURES

    […] Last week I wrote about the current discussion about the buzzword content marketing. And not so long ago we discussed here why social media [...]

  2. Michael Hubert Lamla

  3. Heiner Tenz

    For the current discussion about content marketing: main content content? via @SimoneJanson

  4. Patrick Anders

    content marketing hauptsache-content?

  5. Sandra D. Palm

    On the current discussion about content marketing: Is the main thing content? ...

  6. Michael Pröll

  7. Christoph Nitz

    RT @SimoneJanson: On the current discussion about content marketing: Mainly content? -

  8. Competencepartner

    On the current discussion about content marketing: The main thing is content ?: There has been ... #profession #education for months

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.