Poor quality of job advertisements: job search – but do it right! {Trend! study}

I have, to be honest, always doubted that one over Jobs can actually find a job. There are several reasons for this:

Advertisements for advertising purposes

Apart from the fact that many job advertisements are advertised for advertising purposes and the position in question is not really vacant, most job advertisements are worded so eloquently that one can imagine anything and nothing under the advertised position.

And the required qualifications are anything but clear: able to work in a team, but still assertive, jung and b/willing, but still with professional experience you should be - the jack of all trades, so to speak. Now, a current survey by Stellenanzeige.de and the eco Association of the Internet Industry agrees with me:

The quality of job ads: Moderate

The books on the subject (advertising)

The majority of Recruiting-Experts in Germany find the quality of graphics and texts in Online-Job advertisements only “satisfactory”. Only 10 percent rated the average quality of texts in online job advertisements published in Germany as “very good to good”.

A large majority of 55 percent see it as “satisfactory”, 26 percent as “moderate” or “poor”. After all, 17 percent rated the quality of the graphics and pictures as “very good to good”, 54 percent found it “satisfactory” and 21 percent “moderate”.

Take the survey

The survey ran online in April on the side of the working group E-Recruiting in the eco Association, in parallel it was carried out by stellenanzeigen.de at the fair Personal 2008 in Stuttgart. Overall, 100 recruiting experts participated.

Most participants rated the current status of online job advertisements as high. 62 percent unreservedly agreed with the statement “Online job advertisements will play a central role in our recruiting / personnel marketing in 2008.” 29 percent thought the statement was partially correct.

But: Reviews not quite objective

Discounts for your success (advertising)!

However, those questioned were not entirely objective: both in terms of graphics and images as well as texts, there were considerable differences between the assessment of the average quality in general and that of one's own online job advertisements Company.

After all, 36 percent of the participants rated the quality of the texts in their own advertisements as “very good to good” (compared to only 10 percent for advertisements in general), and 38 percent (compared to 17 percent for advertisements in general).

Top books on the subject

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