Build a network, make contacts, referral marketing, Networking: It all sounds very nice and simple. But what really helps are snowball effects that take on a life of their own.

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Blogging - a selfless hobby?

Somehow the hype surrounding social media, blogging and influencers is reminiscent of 1999: people blog until the skin cracks, Online-Networks are springing up and everyone wants to join.

And it's not just since today that I've been asking myself when this euphoria will be over, because: all the many people are blogging People just for the joy of blogging? Hardly, most bloggers expect something from it - either advertising income, contacts, to be discovered as an author, new orders, a better search engine ranking or something else. blogging for Marketing also.

Decreasing euphoria?

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It's similar with the countless Internet communities that are springing up out of the ground: They're actually supposed to make some kind of profit. So far, however, they have primarily served to cultivate the image of those who, like Ebay (Skype) or Murdoch (MySpace), use the portals for expensive things Money bought up. In fact, they are supposed to make a profit. In practice, however, many Internet users are not willing to pay for either the network services or the blog content, however good it may be. That will probably soften the euphoria over time.

From start-up to human capital

Reminds everything a bit of the New Economy hype of 1999, when everyone thought Internet is the gold mine par excellence – and one company goes bankrupt after the next. Because as a long-term business idea, neither online networks nor blogs are any good - something has to follow that users are willing to pay for. Only what?

After all: Human capital is formed through the many PR and social media start-ups, which can then be reinvested in new companies in Media Blog. Speak even if one Company goes bankrupt, their ex-employees set up umpteen new companies. Just like back then, new companies emerged from the New Economy bankruptcies, some of which still exist today (besides those that survived the New Economy crash).

What are the benefits of blogs?

Discounts for your success (advertising)!

Blogs offer, also thanks to search engine optimization and the connection to social media tools such as Twitter, Google+ or Facebook after all excellent possibilities, almost free of charge a wide one Audience and potential customers in order to expand one's own network and to position oneself as an expert on a topic. Good content is also becoming increasingly important in search engine optimization.

But successful online marketing cannot be done on the side and it is not free, even if the tools for it are free. It takes time. In addition to technical know-how, it also means designing headlines and texts in a creative and exciting way and offering the reader good content with added value. This is the only way to build a long-term community of potential customers.

What do you have to consider when blogging?

But how do you write texts and content that arouse interest? What special features do you have to consider when writing online? What does search engine optimization actually mean? And how do you link the various social media tools together for efficient use?

There are a few basic features of successful self-marketing on the Internet to consider: starting with finding a name and the selection of a good, user-friendly design, of crucial Significance for Success a blog, to reader-friendly texts. Because successful blog marketing means not only technical know-how, but also creative and exciting headlines and content, offering the reader added value. This is the only way to build a long-term community.

10 tips for successful blogging

The topic of blogging is fundamentally of interest to all marketing and PR professionals, students and graduates, experts and professionals, freelancers and everyone who wants to position themselves through blogging and social media. Especially small ones Company and solo self-employed who want to convince with high quality content and service benefit from it. If you want to promote the success of your blog, you should note a few points:

  1. Know the basics of communication behavior in blogs and social media.
  2. Present online content appropriately and find suitable content for marketing
  3. Keyword SEO: writing for Google or the reader? In any case, it helps to give an introduction to search engine optimization with blogs.
  4. To efficiently link and increase the range of the blog with Twitter, Facebook and co.
  5. Headlining: attracting attention in Facebook and Co.
  6. Exciting texts: Here it is important to note the special features of online writing.
  7. Use comment moderation, monitoring, actions to build a community.
  8. Operate reputation management
  9. Know the risks of loss of reuputation in the network.
  10. See practical case studies.

What is meta blogging?

But good content alone is not enough, it also needs the necessary advertising: It may be embarrassing for one or the other clear point out his past successes. If you don't, you take away the chance that other people will notice it too.

With this intention in mind, I have repeatedly pointed out very well running articles in the past, such as the Contribution to employee motivation by Michael Hübler, who attracted almost 6.000 readers in one day, or the Contribution to New Leadership by Roswitha A. van der Marktwho reached 11.000 posts a day.

Tips, information and relevance

This meta-blogging, blogging about blogging and that is, generating tremendous blog success awareness , but even more: It gives other tips and hints for blog marketing by showing which topics, headlines, teasers and images generate particular interest - and above all where to find the correspondingly interested readers.

Last but not least, meta blogging also makes an important contribution to the relevance of blogs and blogging in the marketing mix.

How do snowball effects arise?

For all these reasons, snowball effects ultimately arise such as the fact that such metablog articles are cited and passed on in relevant specialist books - such as the latest work by Best Of HR -® author Anne Schüller.

In “The New Recommendation Marketing: Gaining New Customers Through Word of Mouth and Recommendations”, she points to meta-blogging and thus reinforces the relevance aspect.

We now refer to this quote and the book in the blog. Mutual recommendation marketing creates an ever-expanding and independent recommendation system - marketing with a snowball effect.

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