We say speed and my tissue. Everyone knows strong brands. They often represent a whole genus. With personal branding, an entrepreneur can also Brand become. And thus a customer magnet.

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Strong brand will be thanks to personal branding

It sounds like it was said, but there is more to it than that: "You may be a brand for me!" A saying that expresses that someone is remarkable, i.e. worthy of being remembered, possibly sometimes a bit strange.

Who as Companies or product is a strong brand or has strong personal branding as a person is usually also a strong customer magnet. A person who customers attracts.

The entrepreneur as a brand

The Objective is predetermined: win many affluent customers and the Success permanently secure in the market. Marketing strategies for positioning companies in market building are increasingly based on two pillars.

  1. First, it is - after the niche invention - a precise target group definition. Focused on them, the company is implemented as a brand.
  2. On the other hand, the entrepreneur himself is stylized as an expert on the brand (= personal branding).

6 Tips for Optimal Personal Branding

But how does a company become a brand and thus successful? 6 Tips for Successful Companies:

1. To be found as a personal brand of customers

With personal branding, people develop into brands. Personal branding expands its potential and strengthens its value. One person is always in the foreground here. This can be the owner, entrepreneur or managing director. On the other hand, there is the product brand or the company that embodies this brand.

Both are usually strongly interwoven. If the entrepreneur is perceived as a personal brand, this is transmitted Effect also on the company. If the company is perceived as a strong brand, this is also transferred to the products and services offered there.

2. As a brand, attract customers

As a result, this interaction is usually very fast also with sales opportunities and with Turnover noticeable and understandable. If the product or company/entrepreneur is "stored" as a brand in the mind of potential customers, the company no longer has to look for customers, but can be found by them more easily. This pull is particularly strong when the company is well positioned and the target group is correctly defined accordingly.

3. Branding in the industry or niche?

Where do I want to position my company? The offer can be a whole Industry address or target a niche. Here the broad masses can be reached, there only a small group. This is where the danger lies. When you target an entire industry, it can become difficult to attract new customers and position yourself as a brand or expert.

Aim that Marketing However, depending on a precisely selected target group or so-called niche, it becomes easier to generate many new prospects. From such Strategy Companies that are personally managed and in which a person is to be placed as a “brand” benefit in particular.

4. Calculate with the purchasing power of the brand

For a good start, it is advisable to position yourself in a precisely defined niche right from the start. If the general public does not have to be addressed, marketing and Sales strategies much easier to implement.

In addition, your own target group can be narrowed down according to their purchasing power. Just like many specialists decide, only working with private patients, you can also occupy a niche as a company or self-employed person in which a certain price is paid for a service or product.

5. Allrounders have little chance of personal branding

Also the activity of a Business-Coach is a good example. This area of ​​service is broad. Accordingly, many trainers make the mistake of entering the market with an entire bookstore. That can't work. An entrepreneur, the one Consulting is not looking for a business coach.

He's looking for one Solution for his special Problem, e.g. B. New customer acquisition, employee management, Online Marketing, etc. He will look for an expert who specializes in exactly that. Even a landing page with a name and the addition “Your expert for happy and motivated Employees” advertises can be the decisive factor in contacting this coach. The more specifically the target group is selected, the better the positioning will be.

6. Lack of personal positioning prevents success

For many companies, the turnover is just enough to survive. Marketing efforts are also of little use Resonance, the level of awareness among the target audience is lacking and the positioning is only vague.

At a time when new laws apply to sales and marketing - offline and especially online - this realization is particularly painful for the companies concerned. A targeted positioning from the beginning would have led to more success and recognition guided.

Conclusion: Target groups and marketing have to cover each other

Once companies have clearly defined their target audience, marketing will become more effective. Who knows who he addresses with his offer, also recognizes about which problem, what goals and wishes you have to pick up the interested parties.

Anyone who knows exactly where their target audience is, how they think and what they do, can better target the right marketing channels to place themselves and their offer as a brand.