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By Simone Janson (More) • Last updated on October 26.04.2022, XNUMX • First published on 01.12.2014/XNUMX/XNUMX • So far 4823 readers, 1684 social media shares Likes & Reviews (5 / 5) • Read & write comments
Twitter could be the job search engine Future become: Fast, efficient, clear. It remains to be seen whether, like PR manager Sabrina Panknin, you can find your dream job with Twitter. So far, it's mainly internet savvy Industrieswho have favourited Twitter Job Search use.
In 140 characters successfully Finding a job - that seems hard to imagine for many who have never dealt with Twitter before: Because there are no possibilities for yourself and your Competencies comprehensive, because even the short biography can only be 140 characters long.
And you can't post job ads separately either, you can only post them as tweets, which entails the risk that they will appear in the mass of tweets fast perish. Nevertheless, Sabrina Panknin, spokeswoman for the social media service provider Ethority, found her dream job via Twitter.
Panknin originally came from “classic” PR and has been dealing with social media in general and Twitter in particular for some time. So she knew that more and more Companies and thus also potential employers use the potential of Twitter. “So it seemed only logical that social media should also be part of my professional life change use,” says Panknin.
Among other things, she began to tweet on the topic of PR and social media, posted a job application and noted in her short biography that she is looking for a job. That fell Dr. Benedict Koehler, Digital Director of Strategy and Research at ethority: “He contacted me via my XING profile linked on Twitter, I sent my application documents in the traditional way and was then promoted to job interview invited – and got the job,” reports Panknin about the ending of the story.
In order to make it easier for entrepreneurs and applicants to find and to find new jobs, Alexander Fedossov and Jan Kirchner have developed the real-time job search engine jobtweet.de from the Hamburg personnel consultancy atenta. The core idea behind this is to make current job offers available through a central point of contact in real time. Individual job vacancies and searches can be entered manually and free of charge. The search engine can then search the job searches and the profiles of almost 20 million twit users.
Even if most job offers on Twitter have so far come from the IT, media, advertising and PR sectors as well as from the technical sector: Experts are forecasting high growth rates for Twitter in the future. Large companies such as the mail-order company Otto and Deutsche Bahn are already using Twitter to recruit employees Candidates .
Some companies even take unusual steps ways - such as alma mater, a recruitment agency and career advice for academics: Johannes Lenz, who for Online-editorial and -Marketing is responsible, tweets information about the job search under the name of the company mascot AlmaMeise and thus gives charming insights into the work of the personnel consultancy. Followers can then find current job offers in an extra account.
Because Twitter is much more than a practical tool for HR professionals: “Companies show with their Commitment on Twitter that they are innovative in order to be particularly interesting for well-trained specialists,” explains Thorsten zur Jacobsmühlen, HR marketing consultant.Strategies. But just like companies should Candidate her image on Twitter is always up to date Eye have. It is important to always look at your activities from the point of view of a potential employer, as explained by Jacobsmühlen: “The nicest one uses it Contact nothing if you use your own account for trivialities or even company gossip. Something like that scares everyone HR away."
Twitter is for many still unfamiliar terrain to the job search. We explain how they are successful.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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