Twitter could be the job search engine Future become: Fast, efficient, clear. It remains to be seen whether, like PR manager Sabrina Panknin, you can find your dream job with Twitter. So far, it's mainly internet savvy Industrieswho have favourited Twitter Job Search use.

social_media_manager

A dream job in 140 characters?

In 140 characters successfully Finding a job - that seems hard to imagine for many who have never dealt with Twitter before: Because there are no possibilities for yourself and your Competencies comprehensive, because even the short biography can only be 140 characters long.

And you can't post job ads separately either, you can only post them as tweets, which entails the risk that they will appear in the mass of tweets fast perish. Nevertheless, Sabrina Panknin, spokeswoman for the social media service provider Ethority, found her dream job via Twitter.

Origins in classic PR

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Panknin originally came from “classic” PR and has been dealing with social media in general and Twitter in particular for some time. So she knew that more and more Companys and thus also potential employers use the potential of Twitter. “So it seemed only logical that social media should also be part of my professional life change use,” says Panknin.

Among other things, she began to tweet on the topic of PR and social media, posted a job application and noted in her short biography that she is looking for a job. That fell Dr. Benedict Koehler, Digital Director of Strategy and Research at ethority: “He contacted me via my XING profile linked on Twitter, I sent my application documents in the traditional way and was then promoted to job interview invited – and got the job,” reports Panknin about the ending of the story.

Job search in real time

In order to make it easier for entrepreneurs and applicants to find and to find new jobs, Alexander Fedossov and Jan Kirchner have developed the real-time job search engine jobtweet.de from the Hamburg personnel consultancy atenta. The core idea behind this is to make current job offers available through a central point of contact in real time. Individual job vacancies and searches can be entered manually and free of charge. The search engine can then search the job searches and the profiles of almost 20 million twit users.

Even if most job offers on Twitter have so far come from the IT, media, advertising and PR sectors as well as from the technical sector: Experts are forecasting high growth rates for Twitter in the future. Large companies such as the mail-order company Otto and Deutsche Bahn are already using Twitter to recruit employees Candidates .

Personnel marketing via Twitter

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Some companies even take unusual steps ways - such as alma mater, a recruitment agency and career advice for academics: Johannes Lenz, who for Online-editorial and -Marketing is responsible, tweets information about the job search under the name of the company mascot AlmaMeise and thus gives charming insights into the work of the personnel consultancy. Followers can then find current job offers in an extra account.

Because Twitter is much more than a practical tool for HR professionals: “Companies show with their Commitment on Twitter that they are innovative in order to be particularly interesting for well-trained specialists,” explains Thorsten zur Jacobsmühlen, HR marketing consultant.Strategies. But just like companies should Candidate her image on Twitter is always up to date Eye have. It is important to always look at your activities from the point of view of a potential employer, as explained by Jacobsmühlen: “The nicest one uses it Contact nothing if you use your own account for trivialities or even company gossip. Something like that scares everyone HR away."

How to find a job via Twitter

Twitter is for many still unfamiliar terrain to the job search. We explain how they are successful.

  1. What do you want? First, consider who you want to reach via Twitter, and with which strategy you can build a brand.
  2. For whom is Twitter interesting? For creative and technical professions, Twitter offers more opportunities for less bankers.
  3. What are potential employers doing? Are companies you'd like to work for on Twitter? Follow these and try to establish a contact.
  4. Use Twitter to gain information: You can collect a lot of information about potential employers on Twitter, e.g. how open the company is, how to deal with criticism, how do people think? Use Twitter to draw attention to yourself. People who only consume are not noticed.
  5. Stay active: That is why you have to stay active in order to draw attention to yourself: Spread interesting information, link to your own blog posts, ask questions, enter into dialog with companies.
  6. Authenticity is key: Twitter is about showing others who you are, so always be authentic and personal.
  7. Caution loss of image: Even when it comes to authenticity: Always look at your statements from the perspective of potential employers - company gossip or anger about the former boss have no place on Twitter.
  8. Follow interesting people: not only follow your dream company but also interesting people and find out who they are following. So you may come across potential employers whose existence you didn't know about.
  9. Take advantage of the Kurzbio: Use the 140 characters in the short biography to record just about the most important about yourself and your job posting, so that every old and new follower can read it.
  10. For more information, please visit this products webpage. This could be useful for other users.


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