More success stories?
Shop & Newsletter they offer you:
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyright: Image rights held by Markus Fost.
By Markus Forst (More) • Last updated on October 24.09.2023, XNUMX • First published on 02.05.2013/XNUMX/XNUMX • So far 4926 readers, 1110 social media shares Likes & Reviews (5 / 5) • Read & write comments
As part of this text, the success factors in eCommerce according to the models of e-business experts Prof. Dr. Gerrit Heinemann from the University Lower Rhine explained. Heinemann derives eight key success factors from his model, which he calls the 8S success factors of eCommerce.
With the help of several years of analyzes of consulting projects, business and experience reports and publications which directly or indirectly related to eCommerce, Heinemann summarized his results in these success factors.
If you look at the 8S success factors from Heinemann shown in the table in connection with the Amazon Marketplace, you can again see that five of them are already from Amazon Concept guaranteed.
Without a doubt, the Amazon shop offers its customers a unique appeal with a distinctive value proposition. In addition, numerous Amazon communities already exist.
Recently Amazon is even in social networks such as Facebook active. A more comfortable self-service service like the one Amazon offers takes a long time to look for in eCommerce.
The search algorithm supported by Amazon A9 offers unprecedented performance. Also in terms of security standards and security reputation, Amazon is within the Industry leading.
For excellence in System– and the supply chain has received multiple awards from Amazon. This also represents a core competence of the largest German eCommerce provider.
If you take a closer look at Heinemann's 8S success factors, you can see that the marketplace retailer already has a high potential for success solely through the use of the Amazon Marketplace sales channel.
If this ensures that the other three success factors are guaranteed, then there is not much left in a high probability of success for the founder of a business ways.
The task of the retailer is primarily to look after an excellent sourcing concept, as possible purchasing shortcomings can hardly be absorbed by the remaining value chain.
At this point it is indispensable for the dealer to have good, fail-safe sources of supply. In addition, the retailer should try to customize the customer approach.
For this purpose, the use of a specially designed for Online-Dealer optimized CRM system. In order not to become completely dependent on the Amazon Marketplace, it is advisable to run it in parallel with the Business establish their own sales source with Amazon.
This is the only way to achieve a brand image based on Wirtz's strategic success factors in the medium and long term. This build an independent Brand in the eCommerce area is certainly a lengthy and complex process, which is associated with not inconsiderable costs.
However, it is advisable to invest part of the cash flow, which can be generated in a relatively short time with the Amazon Marketplace, in building your own brand invest, provided a sustainable Commitment is desired on the market.
8S success factor | Description |
Shop-Attraction and Selling-Preposition | Unique attractiveness of the e-shop and a clearly profiled performance promise |
Social-Targeting and Societing | Extensive use of communities and social networks |
Service and search solutions | Excellent and fast self-service, service, and search solutions |
Singular-focused-Customization and Personalization | Maximum possible individualization and personalization of the customer approach |
System and Supply Chain Excellence | System and supply chain excellence |
Security standards and reputation | Best possible security standards and reputation |
Supplement- and Support-Channel-Strategy | Complement the online lead channel with supporting sales and communication channels |
Sourcing Concept and Strategic Alliances | Sourcing concept and strategic alliance partnerships |
Heinemann looks for the Future klare Differentiation of the online shop business model as necessary in order to be able to form polarizing consumer behavior. As can be seen in the figure below, Heinemann distinguishes between four different strategic orientations, “killer” product, “killer” price, “killer” service and “killer” feature.
So Heinemann comes to the conclusion that an online retailer has to use at least one “killer” differentiation factor in full in order to be able to sell at all successfully to be able to be However, particularly successful online retailers pursue as many of the “killer” differentiating factors as possible.
The Amazon Marketplace supports the online retailer in the differentiation factors “killer” feature and “killer” service by offering the end customer all the functionalities under a general account through the familiar Amazon web interface. This makes the transaction a lot easier for the end customer.
With regard to the service, Amazon also offers a variety of self-service functionalities that are also offered for the marketplace. For the differentiation factors "killer" product and "killer" price, Amazon provides the necessary resources to present the range; However, to what extent the latter differentiating factors entrepreneur used for the positive is solely up to the latter.
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
You have Ask about career, Recruiting, personal development or increasing reach? Our AIAdviser helps you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Markus Fost is the winner of the Vendor Award and works in business development as well as a consultant to the board at metabo. Markus Fost, BA cand. MBA, born in 1984, studied business administration at the HfWU Nürtingen-Geislingen. In his professional activity for well-known industrial companies and consulting companies, he was able to gain extensive experience in the e-commerce sector. Markus worked for Graupner GmbH & Co. KG for a total of nine years, most recently in 2009 - 2010 as Commercial Director / CFO. In 2009 he was given the Vendor Award Climber of the Year by Amazon.de as part of his work at Graupner GmbH and Co. KG. Markus Fost is currently working at the power tool manufacturer metabo in business development and as a consultant for the CEO and CFO. More information at www.all-ecommerce.de All texts by Markus Fost.
Super, super, super! Thumbs up!
On your side you will always find very helpful tips, thanks for that.
It's funny. Just yesterday I discussed this with someone, today I find your contributions via Google. Great.
Post a Comment