Markus Fost
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Markus Fost is the winner of the Vendor Award and works in business development as well as a consultant to the board at metabo. Markus Fost, BA cand. MBA, born in 1984, studied business administration at the HfWU Nürtingen-Geislingen. In his professional activity for well-known industrial companies and consulting companies, he was able to gain extensive experience in the e-commerce sector. Markus worked for Graupner GmbH & Co. KG for a total of nine years, most recently in 2009 - 2010 as Commercial Director / CFO. In 2009 he was given the Vendor Award Climber of the Year by Amazon.de as part of his work at Graupner GmbH and Co. KG. Markus Fost is currently working at the power tool manufacturer metabo in business development and as a consultant for the CEO and CFO. More information at www.all-ecommerce.de
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Selling on Amazon: Risks for Business Startups
There are a number of risks that entrepreneurs should be aware of when selling on the Amazon marketplace. Risks in the narrower sense In addition to the opportunities mentioned, the Amazon Marketplace also harbors numerous risks that the founder of a business will most likely not be able to identify at first glance. It is not uncommon for this to lead to life-threatening problems. To counter these threats...
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Selling on Amazon: Business Models on Amazon Marketplace
Before the business model of the Amazon Marketplace can be examined in more detail, it is advisable to take a closer look at the form of presentation of the product offers in order to be able to clearly distinguish the Marketplace offers from Amazon direct deliveries. How are the products listed on Amazon At Amazon, the Marketplace offers are integrated within the standard article presentation, which Amazon also uses for their…
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Selling on Amazon: success factors in eCommerce after Wirtz
How to sell successfully on Amazon has also been studied by science. An overview. The risks are Amazon's own In this article I will explain the success factors in eCommerce based on the models of the eBusiness experts Wirtz and Heinemann. I tried the current success and differentiation factor models according to Wirtz and Heinemann directly with the Amazon...
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OPINION! Prof. Dr. Gerrit Heinemann, Hochschule Niederrhein: Cooperative business models in e-commerce
Prof. Dr. Gerrit Heinemann heads the eWeb Research Center at the Niederrhein University of Applied Sciences and teaches business administration, management and trade. The fourth and last part of the interview is about cooperative business models in e-commerce. Heinemann studied business administration in Münster and obtained his doctorate as a research assistant at the Institute for Marketing under Prof. Dr. Dr. hc mult. Herbert Meffert.
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Selling on Amazon: The 5Ps of Marketing
The four classic instruments of the marketing mix, the so-called four “P” for product, price, place and promotion, are several decades old, but by no means antiquated. However, these should be expanded and modified for the Amazon Marketplace, as shown in the figure below. 1. Product: Excellence in the range of goods Excellence in the range of goods means, on the one hand, for the…
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Selling on Amazon: How's the internet giant ticking?
Encouraged by the fierce discussions on selling at Amazon Best of HR – Berufebilder.de® Let's now deal with the opportunities and risks that the marketplace offers to potential entrepreneurs. How does Amazon® tick? Amazon®.de opened its virtual doors in 1998 after the parent company Amazon®.com, founded by Jeff Bezoz in Seattle in 1995, had already made a considerable…
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Selling on Amazon: Killer success factors in eCommerce
As part of this text, the success factors in eCommerce according to the models of e-business experts Prof. Dr. Gerrit Heinemann from the Niederrhein University of Applied Sciences explains. Heinemann derives eight key success factors from his model, which he calls the 8S success factors of eCommerce. 8S success factors according to Heinemann in detail With the help of multi-year analyzes of consulting projects, business and field reports...
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Sell on Amazon: Participate in ecommerce success
Amazon has long been associated with the traditional online retailer model. In recent years, however, Amazon has emerged as one of the most notable companies in the world. What is the secret of success? And how can you use it for yourself? The secret of success: versatility The basis for Amazon's great success is its extremely complex business model: At…
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Selling on Amazon: opportunities for entrepreneurs
There are numerous chances and possibilities that the Amazon Marketplace offers to the entrepreneur. Low investments The Amazon Marketplace offers a good chance for the founder of a trading company to successfully realize this project, due to the fact that there are hardly any fixed costs when using the marketplace. Amazon only charges EUR 39,00/month for the professional “Power” seller tariff,…
