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By Tina Smetana (More) • Last updated on October 13.07.2017, XNUMX • First published on 13.07.2017/XNUMX/XNUMX • So far 6376 readers, 1949 social media shares Likes & Reviews (5 / 5) • Read & write comments
Audi, BMW, Daimler/Mercedes-Benz and Porsche continue to be the preferred employers for prospective economists and engineers. The latter, as well as natural scientists, is a safer one for the first time Workplace most importantly. This is shown by the current Student Survey 2017 from Universum.
The big car groups Audi, BMW, Daimler / Mercedes-Benz and Porsche will also be the first place in the rankings of the most attractive employers for economics and engineering students this year.
Although Volkswagen has recorded a slight decline in attractiveness, it remains in the top ten: The group falls to seventh place among prospective engineers and ninth place among economics students. Among the students of IT/Computer Science, Google tops the list of most popular employers, followed by Microsoft and Apple. In contrast, the Max PlanckSociety, Bayer and the Fraunhofer-Gesellschaft are the favorites for prospective scientists.
This is shown by the current employer rankings published by Universum as part of the Student Survey 2017 for various fields of study. From October 2016 to March 2017, a total of 40.625 students were interviewed at 206 universities and colleges in Germany. Among other things, the participants provided information on which Companys They would like to work according to which criteria they evaluate employers, which salary they have and what long-term career goals they pursue.
For the first time, a secure job is the most important thing for prospective engineers and natural scientists compared to all other long-term career goals - and even beats them in these fields of study Work-Life Balance, the number one career goal for prospective economists and computer scientists.
However, job security also follows in second place. As a result, companies can increasingly score points with job starters if they can credibly convey that they can provide them with security.
The tech talents who are particularly in demand place more value on a friendly working environment than other students. The assumption is that a job for them in any case for sure seems, so the qualitative aspects Significance win. The question of whether a company stands for innovation is also of particular interest to tech talent. For aspiring economists, this employer quality is of little importance. A possible explanation could be that innovation is strongly tied to concrete technologies and products. However, the areas of activity in which economists would prefer to enter later have only a small number Technology– and product focus.
The results of the Student Survey 2017 show: Communication and employer branding are important for companies. When asked about the reason why they did not give a company that they principally consider as an “ideal employer” as an “ideal employer”, 46 percent of the study participants – and thus almost half – gave “insufficient Background about the employer”.
All other reasons are clear less relevant: an unsuitable geographic location was decisive for twelve percent of those surveyed. The corporate culture, with which they could not identify, played the decisive role for ten percent. Only seven percent gave their insufficient qualification as the main reason. An overly competitive work environment is similarly relevant: For Women this is only slightly more important than for men.
Universum's worldwide employer rankings (WMAE) show that Google remains the most attractive business economics student and, here in a single ranking, engineering and information technology. Microsoft follows in second place with the engineers / computer scientists and Goldmann Sachs with the economists.
Apple ranks third in both rankings. The global ranking is based on a survey of more than 290.000 students in business-related departments in the twelve largest economies. German companies are even represented in the top ten most popular employers among engineers / IT specialists: BMW is fifth and Siemens eighth. Among economists, BMW (16th place) and adidas (17th place) make it into the top 20.
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Tina Smetana is Country Manager Germany at the employer branding consultancy Universum. Tina Smetana studied International Management in Edinburgh, Vienna, Barcelona and London. Before being appointed Country Manager Germany, Tina Smetana worked directly with Universum CEO Petter Nylander , for which she had been selected as a management trainee. She advised global clients and developed Universum's strategy for growth in key markets. Before joining Universum, Tina Smetana was a manager for Abercrombie and Fitch - Hollister Co. More information at www.universumglobal.com All texts by Tina Smetana.
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Most attractive employers 2017: Job security sought at the automotive group of
Tina Smetana
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Most attractive employers 2017: Job security sought at the automotive group of
Tina Smetana
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Most attractive employers 2017: Job security sought at the automotive group of
Tina Smetana
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Most attractive employers 2017: Job security sought at the automotive group of
Tina Smetana
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Most attractive employers 2017: Job security sought at the automotive group of
Tina Smetana
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Most attractive employers 2017: Job security sought by Tina Smetana's automotive group - Recommended contribution dQPxJ7gS0i - Recommended contribution yE1BUs7GZM
Most attractive employers 2017: Job security sought by Tina Smetana's automotive group - Recommended contribution dQPxJ7gS0i - Recommended contribution yE1BUs7GZM
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