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By Simone Janson (More) • Last updated on October 19.01.2023, XNUMX • First published on 22.08.2017/XNUMX/XNUMX • So far 4129 readers, 1908 social media shares Likes & Reviews (5 / 5) • Read & write comments
Health-conscious life is trend. An important aspect here: the nutrition. But this is where it often hangs. The hour of the nutritionist!
The trend is towards healthy, simple nutrition. This trend is particularly noticeable when looking at the shelves of discount stores, where organic products are taking up an ever-increasing amount of space. And of all things, a well-known fast-food chain is currently trying Advertising to polish their image for healthy food.
The healthcare sector is considered to be the key market Future and promises founders particularly good opportunities: A study conducted by GfK Roper Consulting in 25 countries worldwide among more than 31.000 People was carried out, testifies to an unprecedented level of health awareness: 83% of those surveyed consider physical and mental fitness to be particularly important. However, there is an interesting change in meaning: while in the last decades of the late 21st century it was mainly about showing what beauty and fitness could be achieved with the help of tanning salons, crash diets, medication or operations - mostly - bought and artificially appropriated, in the future it will primarily be about a new authenticity and naturalness in body awareness. Surgical interventions, medical or pharmaceutical means will not become completely obsolete, but above all they should help naturalness on the leap.
The new conviction is that the body can and must be managed independently. To put it bluntly, it's about hard physical muscles instead of pumped-up muscles, triathlon instead of anabolic steroids, detox instead of botox, bionade instead of powerade. So what counts in the future is not the blind emulation of a sporadic ideal of beauty, but Health, self-responsibility, well-being, care and activity.
The new, body-conscious consumers want to do something for their health - and not just in sports, but holistically across all areas: nutrition, fitness, health - all of these will increasingly intertwine. The Zukunftsinstitut surveyed per Online-Survey of 13.000 registered users on the topic of new body awareness. 45% of them associate body awareness and physical culture primarily with health and well-being, but almost one in three (31 percent) also with sport and fitness. Only 4% think about perception by others. 58 percent of respondents say it is an individual's responsibility to take care of their health.
A holistic approach is also an important trend: more and more attention is being paid to the interaction of soul, spirit and body. Drugs and therapies that take these aspects into account are currently very popular. Increasingly, it is about the health market as well as the beauty market Prävention: Don't cure diseases, but preserve health. Not reducing wrinkles, but preventing wrinkles.
An example of this is Ayurveda, a Combination from experience and philosophy that focuses on the physical, mental, emotional and spiritual aspects necessary for human health. Ayurveda is not only about healing, but above all about prevention.
For entrepreneurs who enter the market with new business ideas, this means that you have to adapt to your new holistic thinking: it is no longer just a matter of offering beauty and cosmetic products, for example, but these should also be health-preserving ,
Or food that just tastes good: the food is now to contribute as functional food to health and well-being. It is, for example, the case that, for example, the share of functional drinks such as energy drinks, special teas or protein drinks on the US market has nearly doubled from 2002 to 2007.
Back to nature and, above all, regional products are on the rise again - those who adapt to this market niche as nutritionists with appropriate tips and recipes and work with regional farmers, for example, have a good chance of establishing themselves on the market.
Example of rutabaga: Daily newspapers outdo new and old recipes for this once-unpopular vegetable. Root vegetables are very rich compared to a purchased finished product. Beets are ideal for stew and casserole dishes. In the meantime, some greengrocers are struggling to meet the increased demand.
But there is Problem, which many consumers are faced with: is organic really organic? Which foods are healthier? And is healthier also calorie-saving? Where are hidden additives lurking? And how do you prepare healthy food in a healthy way? Since consumers rarely have the necessary background knowledge, there is a demand for experts who help to do everything right, from shopping to cooking: nutritionists.
If you live in Berlin, you will gradually become aware of the topic of healthy eating: organic shops on every corner, vegan cafes, households where there is no sugar. But what are all these people doing when traveling?
Pretty stupid look. My friend Molly, equipped with a few food intolerances, for example, tried some time ago to get something healthy in a snack bar.
And even on my gourmet trip to France an 5 star hotel had to admit on request for healthy food for such people, that one was not equipped for that. A field of activity for nutritionists who have been active in spa and wellness facilities.
Nutritional advisors provide information on healthy eating, specific dietary formulas as well as different diets and advise people with nutritional diseases.
They help people who want to or have to change their eating habits, for example because they suffer from diet-related illnesses or eating disorders or want to prevent certain illnesses such as cardiovascular disorders or diabetes. Many nutritionists are self-employed with their own counseling offices or as training specialists.
They draw up meal plans, taking into account the individual characteristics of the person seeking advice, such as state of health, nutrient utilization, eating habits, exercise, psycho-social environment. requirements to the Job are interested in biological and medical topics as well as empathy to the counseling sessions successfully to be able to lead.
And they answer Ask like: Which foods are healthier? And is healthier also calorie-saving? Where are hidden additives lurking? And how do you prepare healthy food in a healthy way?
Nutritionist is not a state-recognized training occupation and therefore not protected by law. The Vocational Training is not uniformly regulated nationwide. You can get training or further training as a nutritionist through various private educational institutions in courses or correspondenceCourses.
The training lasts between two and fourteen months and is completed with an internal examination by the respective training provider. Contents: Metabolism, function of the digestive system, structure and function of nutrients, nutrition, sometimes also conversation skills, Presentation– and speech technology. Information is provided, for example, by Deutsche Society for nutrition (DGE).
You are a freelance nutritionist. This means that you only need a tax number at the tax office. A business registration is not required.
opportunities
Nutritionists often work on behalf of the statutory health insurance companies and lead in terms of primary prevention Measures by which the insured should avoid malnutrition or malnutrition. 'In order to get to these sources of money and the corresponding clientele, however, a special certification is necessary!
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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