Nelly Kostadinova
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Nelly Kostadinova. Founder of Lingua-World, consultant and speaker. Nelly Kostadinova is originally from Bulgaria. Her career began there as a journalist. After the fall of the Wall in 1990, she left her old life behind and built a new life for herself in Cologne. Seven years later she founded the translation and interpreting service Lingua-World. She quickly formed the small agency into an international company. Today, Lingua-World has around 10.000 translators and a total of 19 branches in Germany, Great Britain, South Africa and Rwanda. With her localization service Lingua-for-growth, Nelly Kostadinova has been advising companies on successfully integrating their websites and presences on the global market since 2015. Kostadinova is economic ambassador for the city of Cologne and has set herself the goal of building bridges with her services - with language. The African continent is particularly close to her heart. It is expanding into developing countries in order to get involved locally and to train local specialists with its knowledge.
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Imagery in marketing & intercultural competence: 3 X 3 tips
Outstanding images are indispensable in marketing. But intercultural competence is also required. But what is considered positive in Western cultures can, in the worst case, trigger scandals elsewhere. 3 X 3 tips on animal depictions, gestures and images of women. Marketing: the image of women Shapely curves. Blond long hair. Sexy lingerie. The lady smiles mischievously and holds a…
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Companies keep their distance: 5 tips for absent bosses
Running a business successfully. Even if you are not there yourself. I am convinced that it works. What are the challenges and how do you keep track of numerous locations? A field report and basic tips. Management over long distances There are many reasons that can force a managing director to be physically absent from his own company.…
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4 tips for intercultural marketing: web design & color meaning in foreign countries
Colors can achieve a lot in their effect on our psyche. They touch our senses, trigger certain emotions and influence our decisions. If companies use them correctly, they strengthen brands and control buying impulses. But be careful: colors do not have the same meaning in all countries. 4 tips. Colors have different international connotations Are you planning to…
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Business start-up in developing countries: 6 tips for international expansion
More and more corporations and medium-sized companies are setting up branches in developing countries. What are the challenges and what is the best way to prepare for expansion? An assessment and basic tips. Characteristics of starting a business in developing countries Poor supply of food to the population. The result is malnutrition and hunger. Poor health care. Hardly any educational opportunities and a high illiteracy rate.…
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Successfully mastering international business: 7 tips for understanding foreign cultures
Better safe than sorry – there is hardly any other place where this saying is as valid as it is on the international business stage. If you work globally, you have to think globally and understand cultural peculiarities. 7 tips. Internationally successful through tolerance The general rule is: If you want to be internationally successful, you have to rethink your own ideas. Thinking globally often means personal desires and his…
