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By Simone Janson (More) • Last updated on October 02.05.2023, XNUMX • First published on 23.03.2012/XNUMX/XNUMX • So far 4926 readers, 1190 social media shares Likes & Reviews (5 / 5) • Read & write comments
A few weeks ago I did an interview with Regine Heidorn. The programmer and information architect has an unusual acquisition strategy: she finds her jobs almost exclusively through social contacts and the Twitter network. She told me why this works better than expensive training courses and formal degrees, which you always have to show in Germany.
Regine Heidorn initially started several courses, but did not complete any. around in ITarea, she decided to do one Further Training at a private institute in Berlin, which she graduated with a school certificate. “At the time I thought I needed one Further Trainingin order to gain a professional foothold in the industry, ”reports Heidorn.
But the programmer soon realized that potential clients were primarily interested in references and experiences.
The expensive training proved itself fast as worthless: “Some of the teaching material was outdated, the supervisors preferred to refer to tutorials in the Internet, to explain as exam-relevant content. Everything I can do today, I learned on my own,” she says.
However, Regine Heidorn recognized the value of a reliable Contact -Network at the Job Search has. And she discovered the social network Twitter, which allowed her to expand her contacts even further:
“On Twitter, I can't just mean Competencies to prove, but also mine Personality bring in Think customers so they know in advance what to expect,” she explains the benefits of the 140-character service.
And they also benefit from Heidorn's network: "Because my colleagues always point out new developments or show me how something can be better solved, my network also guarantees a certain quality and timeliness of my work."
For five years now, the Berliner has been active as @bitboutique on Twitter and online. She finds 75 percent of her jobs in direct exchange. An important part of your acquisition strategy: honesty. "If I can't do something, I say it and recommend the customer to someone from my network," says Heidorn, who is not afraid to take extreme positions in public discussions on Twitter.
Her customers, she says, appreciate exactly that: “Many are happy when I tell you exactly which programming services they need - and which not. And they trust me, precisely because I'm so critical and don't praise everything about the green clover! ”
Heidorn also uses other social networks such as Xing - but Twitter is her favorite tool: "With Xing I can only put my skills in a profile, via Twitter I can also communicate things like my hobbies or personal preferences - and it's so short and concise that people also read when they don't have much time”, the programmer makes the difference clear.
But this often results in unexpected job opportunities: Heidorn, for example, is a fan of geocaching, a kind of scavenger hunt with mobile devices. From this developed Idea a mobile excursion – and from it a teaching position at the University for Technology and Economy Berlin in Projects eVideo about mobile excursions.
Heidorn admits: "I never thought that I could get teaching positions without a degree." From their experience that one also as a college dropout successfully may be, she has just founded the Association of Graduates, which is intended to make such careers visible.
However, she does not want to deny that on traditional ways Some things would be easier: “I don’t even apply to some job advertisements because, for example, I don’t have a degree. And: for sure there are also potential customers who prefer to see testimonials,” admits Regine Heidorn. However, she sees a major advantage in her acquisition strategy: "I have exactly the jobs and customers that match my skills and that suit me!"
For many, Twitter is still unfamiliar territory for job hunting. But it can be more efficient than making expensive training. We explain how it works.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
I am also of the opinion that the Betriebswirt IHK is a real alternative to a Hischschulabschluss. This also applies to the state-certified operator (see www.betriebswirt-werden.de/abschluesse/staatlich-gepruefter-betriebswirt). With both financial statements, a leading position in a medium-sized company is certainly conceivable.
Thank you for the advice. Do you speak from your own experience?
[...] Conversing topics and then having ideas for new jobs in conversation - this is what happened with Regine Heidorn, for example - including activities that she had not even dreamed of [...]
[...] and then having ideas for new jobs in conversation - this is what happened with Regine Heidorn, for example, who finds 75% of her jobs on Twitter - including activities that she had never even dreamed of [...]
Hello Irene,
My assessment of the IHK business economist was based on the fact that an education comparable to a specialist already exists - e.g. through previous professional training or several years of professional activity after studying with budget responsibility, which to my knowledge is also recognized. As you already say, every employer knows the IHK.
Since you mention corporate spirit.net, I would recommend you to contact Mr. Walzel directly: He has made a corresponding training at the IWW and can certainly tell you more precisely why he has decided to do so and against the IHK.
Apart from that, I am personally aware of the case of a Germanist who, after working for a publishing company with budget responsibility for several years, completed an IHK business administration degree in 30 days. The recognition modalities can also differ from IHK to IHK - it is worth asking carefully and speaking to people personally.
Dear Mrs. Janson,
Your book “The optimal career start. Perspectives for humanities scholars ”has been of great help to me so far. Kudos to you!
Since I have decided to pursue further education in the field of Business Administration, I have noted with interest that you consider the Betriebswirt IHK as a quicker alternative to studying in a guest contribution on the company.
I would now like to know how you came to this assessment. As far as I know, someone who does not have a commercial training in addition to a course of studies in the humanities must first advise IHK, the business owner of IHK, whereCourses that prepare for the IHK examination are an average of 2 years.
If then the business economist IHK is connected, draw on average more 2 years into the country. Compared to an 6-semester bachelor's degree study, this variant would be far more time-consuming for a humanities scholar.
I ask at this point, because I still consider the Business Administration IHK for me personally. The IHK is now nationwide everyone familiar. In addition, I am very interested in the business economist IWW, because the IWW seems to have a very good reputation as an affiliated institute of the Fernuniversität Hagen.
The general manager IWW has a rule study period of 15 months. If a specialization is chosen, a rule study period of 18 months is to be assumed.
If you should have information that could facilitate a decision per IHK or per IWW, especially in the context of a spiritual studies course, I would be very happy about your tips!
Have a nice day
Irene
Twitter :) RT @SimoneJanson: Which strategy is more promising when looking for a job: training or Twitter?
RT @HolgerFroese: Which strategy is more promising when looking for a job: Continuing education or Twitter? #Education
RT @HolgerFroese: Which strategy is more promising when looking for a job: Continuing education or Twitter? #Education
We used the path as a company and advertised a new position exclusively via B2B networks…. and occupied. A field report: http://linkedinsiders.wordpress.com/2011/03/20/recruiting-2-0-branchout-facebook-linked-in-and-xing-in-practice-test /
lG
Stephan
Hi Stephen,
Thank you for the great example with numbers - this is a topic that I would like to take up again. I would then contact you.
gruß
Simone Janson
Which strategy is more promising in job search: continuing education or Twitter? #Education
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Professions and Career: When looking for a job… -… further training or twittering?
Professions and Career: Job search - further education or Twitter? ...
RT @SimoneJanson: Which strategy is more promising when looking for a job: training or Twitter?
RT @SimoneJanson: Which strategy is more promising when looking for a job: training or Twitter?
Which strategy is more promising in job search: continuing education or Twitter?
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