Digital transformation & disruption with values: back to people

Can digitization be a question of meaning? Yes, if the technical challenge is viewed in context. proportions and priorities shift if not just this one segment of change is seen, but the big picture. It's about the values.

The trend to the trend

Sometimes it seems easier to trade up trending topics and follow through than to deal with matters you no longer want to talk about. In reality, they are more important and decisive for the company than any popular trend. For example the following Ask:

• What is really going on in many companies today?
• Why do projects fail?
• Why is not a CRM system, which was purchased for a great deal of money and initiated with great financial and personnel expense, not used properly and efficiently by so many employees?
• What exactly is the problem when employees have to leave their usual individual offices and start working in open-plan offices?
• And where are the pitfalls when the project times are massively exceeded in a project with state-of-the-art and highly agile SCRUM project management?

The mental transformation

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In the age of agility and change management, companies are actually well-prepared for change. Nevertheless, many digitization projects do not fail because of the technical challenges, but because of the lack of acceptance by the employees.

Communication difficulties, unclear orders, poor culture of cooperation, internal power struggles and missing Trust are other reasons for this. Seen in this way, the “digital Transformation” Not a digital transformation at all, but rather a mental transformation!

Sense is not an automated process

Many problems do not even arise if a company - and this at all levels - People who really want to work, who think for themselves, who are committed and interested. In such companies, digitization projects were initiated and successfully implemented years ago. Why? Because it was already considered necessary.

Because it was just about time. And because everyone involved recognized that. The question arises: How and where do you find these great employees and how do you bind them to the company. This will be for them Future be decisive, because capable employees will then only work in companies that are suitable for them. This cannot be achieved with even more efficient processes alone. Fortunately. Because trust Esteem and Sinn are difficult to map in automated processes.

The human 1.0 needs meaning

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The management pioneer Reinhard K. Sprenger coined the sentence: "People come to companies - but they leave superiors". That's exactly why we have to Honestly be to ourselves.

We have to understand that launching another cool, future-oriented project without first fundamentally thinking about meaning, trust, work and Success have made. Technology 4.0 and processes 10.0 are sometimes easier to manage than people 1.0. Whether or not digitization as a sensible step forward brings benefits is up to these people.

Digitization makes sense

The really impressive thing about digitization is that it brings us back to people. And about terms like authenticity. Who a transformation of Company in the field of digitization and thinks that it is just a technical change that is implemented with processes and workflows will fail brutally.

A lean organization can only be built if trust and meaning are discussed at the same time, and this is recognized and accepted. Companies have to provide meaning in order to attract good employees who also find this meaning meaningful. But this sense really has to be lived - always and everywhere noticeable throughout the whole Communication and in the whole being of the enterprise and entrepreneur.

The disruptive digitization pig

These are by no means feel-good topics! And there is none Alternatives. If you want, you can of course wait and drink tea. That should calm you down. Researchers have identified so-called pyrrolizidine alkaloids in tea. They are suspected of causing cancer.

Waiting can also be deadly ... So you'd better have one Strategyhow to manage the transformation in the field of digitization? With a wink, I recommend the “disruptive digitization pig” to entrepreneurs who ask me about it.

Only digitization is too easy

Of course, this is meant to be provocative and should initially be irritating. But to put it loosely, it is about “the poor sow that is currently being driven by the management villages and business literature”.

Digitization and the associated transformation may be one of the most important topics in companies at the moment. However, that it really is the most burning Problem is, I don't think so. Even if it is due to countless Article might think about it. The idea is simply too one-sided that we simply have to become more digital in order to be part of it.

Without meaning, everything has no meaning!

Employees switch to draft, innovations fizzle out, if the meaning behind it is not recognizable.

If there are people behind the digitization, behind the improved processes, behind the transformation, however, who see a meaning in their actions, companies do not have to worry about success and can confidently take the next (technical) step into the future to plan. With sense, that makes sense too!

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