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By Stefan Lake (More) • Last updated on October 07.06.2016, XNUMX • First published on 07.06.2016/XNUMX/XNUMX • So far 7147 readers, 2673 social media shares Likes & Reviews (5 / 5) • Read & write comments
The automobile manufacturers are asserting themselves as attractive employers. And: the pay gap between Women and men already exist before starting a career. These are two key results of Universum's 2016 Student Survey.
The current events do not seem to affect either the automotive industry in general or Volkswagen in particular: students of economics and engineering would still prefer to work for Audi, BMW, Porsche or Daimler / Benz. Even the much-vaunted crash of Volkswagen was missing: the Company remains one of the top ten most popular employers in Germany.
These are the results of Universum's current student survey, which is published once a year. More than 45 students in Germany took part in the survey between October 000 and March 2015. They provided information about the perception and attractiveness of employers and about their expectations Job and Career.
An attractive base salary remains the main preference - for men and women alike. However, both sexes seem to have different ideas about what constitutes an attractive base salary. Across all disciplines, female students expect an average annual salary of 38 euros. Your male fellow students, on the other hand, expect 585 euros. So there is a difference of 45 euros even before the first job.
This begs the question of why: Is high earnings simply not that important to women? Or do they really rate their achievements less? Other aspects that make employers attractive are also interesting in this context: Variety of work tasks is the second most important factor for women, followed by a friendly working environment. Men, on the other hand, tend to value a high Income in the Future and attractive or interesting products and services.
The most varied is the difference in content with 6798 Euro among the students of the natural sciences. Applied natural scientists expect an average annual salary of 37 716 Euro, whereas their male counterparts are on 44 514 Euro. The second largest is the financial gap with 5793 Euro among economics students. This is followed by a computer scientist with a difference of 5693 Euro. Finally, the students of engineering sciences are finally responsible for 5601 Euro.
The expected salaries also change with the Age. In the case of the prospective economists and engineers, for example, the expected develops salary increases with age, in both women and men. Typical entry areas for engineers are construction, manufacturing and electronics. Women's expectations are generally below the actual average starting salaries in these fields of activity. Men, on the other hand, expect in electronics and construction clear more. Only in production are their expectations lower up to the age of 24 and only then slightly higher.
When it comes to economists, both genders are in the same range with their expectations Marketing and finance mostly above the actual starting salaries. Only in the consulting sector do women expect significantly less and men somewhat less than what is paid on average when they start out. At the end of their studies, only the men come close with their expectations of the salaries actually paid.
Work-Life-Balance is still the most important long-term career goal for students. It is followed by job security, intellectual challenge and a desire to be a leader in a managerial position and to be entrepreneurial and creative on the job.
The understanding of work-life balance has changed: in the previous year, the Term above all, that family and career planning do not interfere with each other. Now the students associate it primarily with a positive working atmosphere, followed by financial stability. The wish that family and career planning should not interfere with each other is only in third place in the current study.
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From February 2011 to March 2017, Stefan Lake was Country Manager Germany of the employer branding consultancy Universum. Stefan Lake studied business administration with a focus on marketing at the University of Bremen. He has particular expertise in the development of authentic and sustainable employer positioning as well as in quantitative and qualitative market research, brand consulting, brand development and communication consulting. All texts by Stefan Lake.
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