Stefan Lake
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
From February 2011 to March 2017, Stefan Lake was Country Manager Germany of the employer branding consultancy Universum. Stefan Lake studied business administration with a focus on marketing at the University of Bremen. He has particular expertise in the development of authentic and sustainable employer positioning as well as in quantitative and qualitative market research, brand consulting, brand development and communication consulting.
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Technology in the workplace of generations X, Y & Z: Virtual reality is very popular {Trend! study}
How important are technological innovations for Generations X, Y and Z? Which ones would you like to use at work? In other words, what will younger and older generations expect from their employers in terms of technology in the future? Technology is changing the world of work Technological innovations are constantly changing our world of work. Figuring out what that means for current and future employees was one of the…
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Branding for high potentials: Take GenY's concerns seriously! {Trend! study}
How optimistic they are about the future is one of the biggest differences between Generations X, Y and Z. The reasons for professional concerns vary from generation to generation. But some fears are common to all age groups. About the study In order to get to the bottom of the differences and similarities between generations X, Y and Z,…
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Global Workforce Happiness Index: Where Are Young Professionals Happiest? {Trend! Study}
Where are young professionals particularly happy? The employer branding consultancy Universum investigated this question. The results summarized in the Global Workforce Happiness Index offer a global benchmark in terms of the satisfaction and willingness of young professionals to change jobs. Employees are happiest in Denmark The happiest young professionals live in Denmark, Norway and Costa Rica. Western European countries...
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Feedback & flexibility desired: the most attractive employers for young professionals {trend! Study}
The automotive industry remains in demand, but other employers are also making a name for themselves. And: Most young employees are satisfied with their job, but still want to change. The Universum Young Professional Survey 2016 shows why. Bosch – and other success stories The automotive industry remains the favorite employer of the Germans – this year's rankings prove it once again.…
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The most popular employers internationally: Google & automotive industry top {Trend! study}
The evaluation of the national surveys among students from twelve economies shows: Google is still the most attractive employer. Automobile manufacturers remain attractive worldwide. The financial sector is becoming less attractive. Google tops the list for the eighth time Universum's annual World's Most Attractive Employer Ranking (WMAE) shows that Google remains the world's most attractive employer. This applies to both...
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Audi & BMW top, more salary & work-life balance: This is what students expect from employers {Trend! Study}
The automobile manufacturers assert themselves as attractive employers. And: The salary gap between women and men already exists before starting a career. These are two key findings from Universum's 2016 Student Survey. There was no crash at Volkswagen The current events do not seem to bother the automotive industry in general or Volkswagen in particular: Economics and engineering students…
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Align employer branding with Generation Z: Vocational training instead of university studies? {Trend! study}
The starting signal for the competition for "Generation Z" has long since fallen. This refers to those born between 1996 and 2000. How does this Generation Z tick, which is already in the starting blocks for the job market? It doesn’t necessarily have to be the university: Three quarters are open to vocational training At the moment they are still going to…
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The most attractive employers for young employees: How do young professionals tick? {Trend! study}
Once a year, Universum publishes new rankings of the most attractive employers for young professionals. In addition to rankings, it also provides information about what young employees expect from companies. BMW in pole position Germany's young professionals have chosen the most attractive employers. This time there is a clear winner: His name is BMW. Regardless of whether the young professionals are business or...
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University rankings & their practical relevance for students: Which universities offer the best training? {Trend! Study}
University rankings are controversial. Critics point to methodological shortcomings and consider general statements from external parties to be unsuitable for the choice of university. Nevertheless, they are useful – especially when looking for a job. Practical relevance - the opinion of future employers University rankings are a useful source of information for high school graduates, students, universities and of course also for employers. However, it is important that…
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The Most Attractive Employers in the World: Goals & Values Wanted {Trend! Study}
Which companies around the world are best at attracting students from business-related disciplines? What is important to students when choosing their first employer? Universum's current “World's Most Attractive Employers Ranking” answers these questions. The ranking is based on surveys in the world's twelve largest economies. A total of over 240.000 students took part.…
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What Gen Y wants: Goodbye home office! {Trend! Study}
When Yahoo boss Marissa Mayer announced in early 2013 that home offices would be abolished for around 11.500 employees on the grounds that speed and quality would suffer if people worked from home, there was a great outcry at first. Now a study shows: This is not so important for Generation Y! Farewell to the home office? For years it was...
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This is what skilled workers without a university degree want: job security from employers {trend! Study}
Even on DAX boards there are managers without a university degree. Because despite academization, skilled workers who do not come from the university are an attractive target group for employers. Our study shows what they expect from companies. And that is first and foremost: job security! Specialists without a university degree? The academization of our working world is progressing: Where professional training was often enough in the past,…
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Universum employer ranking 2014: The most attractive employers {trend! Study}
Of course, companies also want to know: which of them managed to win the favor of young professionals in the rankings? Our universe ranking provides key answers. Every second person wants to change jobs Compared to the previous year, the willingness of young professionals to change jobs has declined somewhat. In the current survey, about half of the junior staff...
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Universum employer ranking 2014: What do young professionals want? {Trend! Study}
What expectations do young professionals have of companies and what career goals are they pursuing in the long term? Which companies are at the top of the rankings? Our Universum ranking offers important answers, which are now also permanently available under the top 10 employers. Who was interviewed? For the study, Universum ranked more than 5000 young professionals with an academic background in Germany according to their “ideal employers”,...
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The Millennials - Understanding of Leadership & Job Concepts: A Misunderstood Generation {Trend! Study}
For millennials, the demographic cohort born between 1984 and 1996, work-life balance is more important than money and status. They would rather not have a job than a job they hate. Nevertheless, they are ambitious and believe in being able to shape their own careers. Millennials want to lead and are looking for a challenge Even if a…
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The top international employers: work-life balance & job security {Trend! Study}
There is a lot of discussion about Generation Y, so it is hardly surprising that a good work-life balance and job security are also among the most important career goals worldwide. Where would students like to work most? A recent survey shows which companies are in first place worldwide. The surprising result: German companies are not doing so badly. About the study The current “World's…
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Companies need to invest in employer branding: Are we running out of managers? {Trend! Study}
More and more students want to work in the public sector, fewer and fewer in the private sector. Are companies starting to run out of executives? A third reject the private sector In the Universum Student Survey 2014 of more than 30.000 students in Germany, 15 percent of those surveyed said that they would prefer their first job to be in the public sector...
