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By Catherine Antonia Heder (More) • Last updated on October 28.02.2013, XNUMX • First published on 28.02.2013/XNUMX/XNUMX • So far 7147 readers, 1399 social media shares Likes & Reviews (5 / 5) • Read & write comments
Anyone who has ever dealt with the different courses in the field of e-commerce will have taken note of the different forms of the individual offers. The Anhalt University of Applied Sciences is currently advertising with the slogan “Facebook and study Twitter ”. What's behind it?
Who thinks this Study through seminars dealing with the use of social networks, was wrong. Because the focus is a little different:
A look at the course of study exceeds the expectations raised many times over: In addition to the practical examination of the networks it's all about the economic Background through targeted (self-selected) focus modules useful to complete.
Social media is no longer understood as part of marketing, but as an independent one Discipline within a Company communicated: This also explains why all specialist areas are covered, from founding a company to core economic issues.
With that stands clear more than the application of Facebook and Co. is the focus of this course: It claims to train experts for everyday business and comes up to this Objective with a thoughtful Concept opposite.
While other offers, especially at long-distance universities, stand out above all because of the high fees, this offer from a public university also impresses not least because of the low fees Costs:
Instead of 20.000 Euro, there is not much more to pay than the semester fee of around 60 Euro. This leaves young students just enough budget to actively use the mobility semester to deepen their knowledge abroad.
Graduates generally have a wide range of expertise, but they have too little practical relevance. This is also the case in the social media sector. A new study program at Anhalt University of Applied Sciences aims to provide a remedy. What exactly is different?
If you ask advertising agencies how they assess the skills of graduates, you will usually first hear a loud groan and then often the statement that the actual Vocational Training for the students only begins in everyday work.
Despite the Bologna reform, the students bring too little practice, too much specialist knowledge and at least the most important good - namely creativity - with. It doesn't matter whether it's a communication scientist, business economist or a related degree.
I recently reported on this course at the Anhalt University of Applied Sciences, which is currently enjoying a lot of media interest: Among other things Spiegel Online took up the topic and the Anhalt University of Applied Sciences recommended my contribution.
In current reporting, however, one fact is constantly missing: the practical assessment of the program. Thus, the students are already advised on their first day at the university, that they have to work for the main subjects in project form for real applicators work.
Anyone who still knows the good old seats, ie bills for the pure presence in lectures, exercises and seminars, will be surprised: they are not available at the university.
Instead, documents must be prepared in the form of project work. These always include the linking of theoretical ones Basics with the task of the real client.
This procedure ensures students and companies alike an improved career entry, since the future ones already during the apprenticeship years Tasks be practiced.
Advertising agencies and companies with a need for specialist staff should therefore under no circumstances miss the opportunity to carefully follow the careers of graduates and students: the existing one Criticism will be a thing of the past and similar offers must first exist due to this training standard.
Possibility for a test offers the mobility semester, which can be done either abroad or internships. This means that the company and student have the chance to get to know each other during their studies for more than six months.
This chance can make all the difference to previous majors fast bring to light: The interns are then, for example, able to come up with their own marketing concepts draw up and online activities, taking into account abstract goals to plan and implement it - an absolute added value for both sides.
For students, this approach is above all one thing: the certainty already in the study to know whether the work field fits to oneself. The criticism of the eternal theory should in no case arise, so that the drop-out rates will be very low.
If you go to the province of Saxony Anhalt, you will find an idyllic campus, which trains at the highest level - and that should be reason enough to deal with the educational offer.
As a result, this presence study also differs from many offers because these foreign experience, internships or similar are not the focus of the training.
Other offers may be the more suitable concept for returnees, while this model is for students for sure should prefer.
If you are now thinking about whether and to what extent such a course makes sense, you should take a look at the semester plan: This shows that there is no utilization over five days, but rather a clever one Combination of one's own interests and obligatory seminars also enables part-time studies.
In this respect, the offer of the HS Anhalt is really a noteworthy option for everyone who is currently thinking about which one qualification is the right one for deepening your own knowledge of social media.
Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de All texts by Katharina Antonia Heder.
Do you also offer individual coaching? That would really interest me.
Great article, Today there are so many study types there is for everyone what. Of course I find the study fees much too expensive. Best regards. Kim
In this offer, the study fees are not expensive.
Hello Kim,
First of all, a short note: Your link is missing the imprint. Please get this fast in your interest.
The study fees you mentioned are so-called semester contributions. These are due and payable at each university. the work of the pending student works, the maintenance of the university, and the like. These apply to every university.
They are supplemented by contributions for semester ticks and the like. In order to get a picture of what is studying, an example from me from my own experience: At the HS Anhalt the described 60 euro. At the HU Berlin 10 and / or 240 Euro already accrued around 250 years, of which about 150 Euro accounted for the semester ticket and 90 and 100 Euro were to be paid.
In this respect I think that you can live with 60 Euro. Quotation: Quotation: Quotation of johnson Contribution by the following: Many modernized partly new buildings, a university, the excursions, praxisprojekte and co, work in the seminar on iMacs etc. In this respect, I think that the price / performance ratio more than true.
Regards
The costs are for one semester. This includes the semester fee + student contribution. In fact, one can argue about the teaching form. From my point of view, I think there are good reasons for a student study.
One such reason would be, for example, the intensity of learning. If, for example, the interaction parts are often too short for webinars, the requirement of a university entrance study is still a different one. Each week, a lecturer, who questions knowledge, presents theories and develops new theses in a common discourse.
Especially if you work a lot - here I am speaking from my own experience - it is more difficult when it comes to reading a specialist book. In face-to-face studies you are not asked - and so the result is simply higher in comparison.
Anyone who decides for a sound education should not only have heard webinars, but this modern form of teaching would certainly be conceivable for one or the other topic complex.
only 60 Eur per semester? or per month? Such a course should also be available as distance learning via Weimar ... come from Berlin
Webinar I mean
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