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By Ulrich Beckman (More) • Last updated on October 14.01.2024, XNUMX • First published on 16.11.2016/XNUMX/XNUMX • So far 7085 readers, 2635 social media shares Likes & Reviews (5 / 5) • Read & write comments
“The struggle for talent”, “Skilled workers in short supply”, “The human factor”, “Human Capital Management” - the shortage of skilled workers is a long-running issue in German media. Often one reads terms and phrases that make the said “specialists” appear as faceless, freely malleable mass.
The extent of the need for specialists in the different markets is not to be answered at this point. Rather, we take a change of perspective. After all, the so-cited specialists have a completely different view on the subject:
For them, the shortage on the other side presents itself as an oversupply. They are in the comfortable position of choosing the best employer for them - from an abundance of Companyswho care about her awareness court. Why do so many companies seem to have such a hard time convincing job seekers?
Part of the answer to this question is certainly based on the fact that many companies do not know what offers or even what factors they can use to attract potential new employees. Wherever they come from - they often do not know or only insufficiently know what the current staff thinks. Our solution for that Problem “Lack of skilled workers”: investigate instead of speculating – in your own company.
The real humanCapitalthat should be “managed” is in the minds of the current ones Employees. This is where the wishes and expectations of the employer are found, which - if they are heard and taken seriously - make the employees happier and thus the company more successful in the long run.
Employee satisfaction is one Recruitingengine, because satisfied employees will advertise their company: selectively through word-of-mouth propaganda or with greater reach through employer rating platforms in the Internet.
But there is more value in the heads. Your employees know where the Power and the weaknesses are in the company itself and certainly have suggestions for improvement. Most employees share this Background happy when they experience that their input is heard and implemented.
So how is better talent management going? We have 5 tips for you on how to do that - because it's actually quite simple:
Ask You specifically look for what worries your employees, what motivates them and what values they represent. With Feedback Management make the values of your employees a credible part of the corporate culture.
By taking employee feedback seriously and managing it professionally, you show your company Team whole clear your Esteem. Employees who are valued feel and can identify with the values of the company are more motivated, more productive and quit less often.
The knowledge of your employees can even become a competitive advantage for your company. From compliments to complaints, your employees hear everything. Ask what the customers (and also non-customers) say
Ask your employees specific questions: Have you heard that one of our competitors is better at something than we are? What exactly does the competition do better? What are the customers complaining about with our products? And what are the most common complaints about the products of the competition?
Use a consolidated feedback software to integrate this knowledge into your competition analysis, regularly and consistently. You will be surprised at what your employees reveal when they simply report from their daily business.
This is even a step further: Perform regular employee surveys.
Companies that take feedback from their employees seriously increase demonstrably the quality of their products and services and ultimately their profitability.
The knowledge of your employees is an important asset. Professional Feedback Management unlocks this capital - for mutual benefit:
So ask that People and his knowledge is the focus of your company, then the shortage of skilled workers will be history for you from now on.
Do you already use employee feedback in your company? We would be delighted if you would like to discuss this exciting topic and are looking forward to your experience.
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Ulrich Beckmann is an expert in software-based employee feedback, customer feedback and market research. Ulrich Beckmann has been managing director of the enterprise feedback management specialist Questback since 2015. He has in-depth knowledge in the IT sector and several years of sales experience in large customer business and medium-sized companies. Until the beginning of 2011, he headed QlikTech GmbH, based in Düsseldorf, for the DACH association. Before joining QlikTech, Beckmann held responsible positions within international BI and software companies such as Hyperion and PTC. Before Questback, the business informatics graduate worked successfully in the IT industry as an independent management consultant specializing in expert consulting, coaching and interim management. In his free time, he cultivates a wide range of interests and also benefits privately from positive ambition, his strength and his understanding of fairness: the married one The father of two sons aged 9 and 12 is a keen athlete. In addition to winter sports, he enjoys running, playing tennis or soccer and is also a passionate motorcycle driver. All texts by Ulrich Beckmann.
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