Sustainability in online retail: Doing good with eCommerce?

The most common reason for that Online-Trade is probably the independence of opening hours and the enormous time savings. But how can eCommerce become more sustainable?

A question of time savings

The growth figures of online trade prove the Success the dealer. According to eCommerce experts, the following factors play a key role in the profitability of an online shop:

1. Usability, attractive prices, low to no shipping costs as well as free returns
2. Up-to-date product range, simple, secure payment methods, clear, comprehensible product description and fast delivery
3. Allocations, Service, SEO
4. Clear concepts and concentration on specific target groups
5. Flexibility, marketing

Digitization has therefore not only affected almost all areas in the Society achieved, but also has a massive impact on us and our consumer behavior.

Impact on stationary trading

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But what effects does online trading have on stationary ones, for example? Shops? Well, certainly not the best. While consumption in Internet constantly growing, it is continuously being reduced in shopping centers located in small and medium-sized German cities.

The return is already over 20 percent and is far from stopping - on the contrary. Fewer Turnover in stationary shops means massive job cuts, as well as numerous insolvencies due to high fixed costs. How exactly will digitization affect the Economy and affects society, is shown in the following graphic:

Impact of digitization

The environment also suffers enormously, for example under the mass sending. Each order and each return means increasing traffic and thus increased pollutant emissions. Packaging material is produced in harsh quantities and is unfortunately not always recycled.

The high environmental impact of mass production and mass trade is alarming. The Statista.de forecasts a continuous increase in sales up to the year 2020 in the German mail order and Internet retail.

Appeal to morality

Discounts for your success (advertising)!

eCommerce is part of today's development and, just like medical and digital advances, plays a major role in the further development of our society. But it is our way of dealing with these achievements that is theirs positive or negative impact determined. Of course, the move to mobile phones was innovative and spectacular. But it is society and how it deals with these products that make them what they are today and which ones they are Significance is attributed to them.

Many People walk with lowered Head through pedestrian zones and pay more attention to the new Candy Crush record than to the traffic. Questionable and questionable Behavior - without doubt. But having a cell phone with you at the scene of an accident and being able to call for help quickly has saved many lives and also gives older people who spend a lot of time alone in their homes a greater sense of security Everyday life.

How do we deal with negative developments?

Also the online trade adapts itself to the needs of the consumer, not vice versa. Supply and demand still form the basis for a functioning economy. We are responsible for how we use such opportunities and what we make of them.

The question that arises here to counter any problems and negative effects is simply: "What control options do we have as consumers?" As a collective, we are therefore responsible if we use economic instruments such as online shopping. Here we should act with a healthy awareness and be clear about the power we as consumers actually have to make a difference through our actions or through the way we act.

Sustainability eCommerce actively support

For example, has a product we chose been made under conditions we can represent? Is it really necessary to order in as many individual delivery steps as possible, just so that our goods arrive at us promptly? Don't do it anymore Sinn, opt for a uniform delivery too decideto protect the environment and save energy? At Zalando, according to a company spokesman, Sustainability and environmental protection is very important to the concert.

Whether this statement, logistics partners receive appropriate remuneration for their services, and to what extent an online retailer itself creates the awareness to operate responsibly, remains questionable. Thus, with our consumption behavior, taking into account moral aspects, we contribute a considerable part to the improvement of digitization and its effects and should also actively use this possibility pro actively.

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